Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

17 must-read books for Product and UX Designers

There are plenty of design books out there, such as the classics Don’t Make Me Think or Design of Everyday Things. And there are so many more...

Negative customer reviews: an underutilized and powerful tool

It probably seems obvious that great customer reviews can boost sales and reflect positively on your brand, and that bad reviews can hurt them....

47 Facebook ad examples that you can swipe for your business

Launching a Facebook ad campaign is fairly easy. Launching a Facebook ad campaign that ROIs, however, is another story. You can’t just throw an image and...

User onboarding best practices

User onboarding can be (and often is) the difference between a successful SaaS company and a failing one. Good onboarding doesn’t just introduce your users...

When not to A/B test?

It feels good to be sure that your current version of the site is effective. You know it because you’ve tested it. And that’s...

How to analyze open-ended questions in 5 steps [with template]

Open-ended questions are great for getting authentic feedback because they give people a chance to describe what they’re experiencing in their own voice. Analyzing...

39 marketing automation tools: The best software for growing your business

To produce a successful business, you’ll need a brilliant marketing system that works to help you grow profitably. However, there’s a lot of information out...

Trivial vs. Radical A/B testing

It’s relatively easy to have a high percentage of winning tests in A/B testing. But it’s better to run...

E-commerce sites need to respond to negative user reviews (87% of sites don’t)

User Reviews aren’t just important — they are critical to users’ purchasing decision, and to users’ ability to even make an informed purchasing decision. During Baymard’s (web...

13 simple ways to increase your ecommerce store’s average order value

There are 3 ways to grow an eCommerce business: Drive more targeted traffic (customer acquisition)Increase the frequency of purchase...

10 powerful user biases, with real-life examples

Have you ever noticed how sometimes you make decisions in a blink of an eye? Or maybe sometimes you follow the crowd...

8 lessons learned from 10,000 hours spent obsessing over product

In his book, Outliers, Malcolm Gladwell makes the claim that it takes 10,000 hours to become an expert on something. And although...

10 best practices for a successful ecommerce homepage

Since the homepage is the first thing users see when they visit your site, it makes sense to concentrate on this element and to...

20 questions to ask customers about your product

Creating a great product is a tough job. Working across multiple teams, constantly meeting with engineers and designers—leaving little time to talk with actual users. However,...

5 marketing trends for 2020 by a grumpy martech CEO

The article by Andrus Purde, co-founder and CEO of Outfunnel, a marketing automation tool. Why does the grumpiness matter when speaking about marketing trends? Because...

How to use Facebook’s Dynamic Ads for quality blog traffic

You went to a lot of effort to design your blog and write each blog post, but how much time have you put into...

How successful companies got their first users

Interested to see how successful companies got their very first users, from scratch? Companies like these: Many billion and million-dollar companies did not start out with...

Top 5 articles from 2019

Top 5 articles from 2019: Secret Google UX Playbooks – all leaked playbooks in one placeThe most popular article, by far, is a compilation of...

UX guidelines for ecommerce product pages

Summary: Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the...

Google Ventures’ Guide to UX Research for Startups

How to learn more faster Since 2010, GV (formerly Google Ventures) helped hundreds of startups (like Nest, Foundation Medicine, Flatiron Health, Slack, Gusto, Lime, and...

19 marketing strategies that bootstrapped Ahrefs to $40m ARR

“You don’t have Google Analytics on your site?” “Nope, or the Facebook Pixel.”, said Tim. You don’t have the Facebook Pixel on your site?” “Nope”, said Tim...