Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

When you say “mobile first”, actually be mobile first

Everyone seems to agree that in this new, mobile era you should go mobile first. No arguing about that. (See Don’t put lipstick on a...

Build more satisfying products with usability testing

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and pore over the footage...

Website credibility: A 39-point checklist

If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies...

What should be your mobile conversion rate compared to desktop? Google introduces Relative Conversion Rate metric

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This...

Facebook Ads case study: ROAS from 0 to 29.5 in 3 months for furniture eCommerce site

 If you’re wasting time and money each month on Facebook advertising and not seeing results, there’s a good chance you aren’t setting up your...

How to jump-start your writing: here’s an instant breakthrough for writer’s block

 If you’re starting to write an email or a sales letter, or an ad, or a blog post, but you can’t come up with...

8 growth metrics every SaaS business should track

Between the vast variety of analytics platforms and a seemingly endless number of metrics to track, it can be difficult to find the signal...

The unrivaled guide to onboarding emails

You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop...
Google UX playbooks

Secret Google UX Playbooks – all leaked playbooks in one place

Recently, several ‘UX Playbooks’ were leaked. They sit on ‘services.google.com’ domain and they’re not linked to from anywhere else on Google. These playbooks are guaranteed...

The next era of web marketing: How marketers can stay ahead of industry-wide change in 2019 and beyond

From 2009 up to 2016, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it,...

How to get objectively best results without helping “your” favorite option win

When working on improving a website you can’t help but fall in love with what you’re going to propose. And if it’s...

28 effective customer feedback questions

What’s best for your users and customers is (usually) best for your business. But how do you know what’s best for your users? You have to...

Timeless marketing advice from a chicken

Who are you selling to? When selling, you need to know exactly who you are selling to. Enterprises Small businesses Hobbyists Lawyers Dentists Fortune 500 executives Startups If you don’t know who you’re...

6 steps to improve the ecommerce payment process

One of the most important parts of an ecommerce strategy is also the one that often gets overlooked the most: the checkout and payment...

4 steps to crank up your Facebook ad creative

Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are...

7 digital marketing strategies that actually work

Chatbots. A/B split tests. Complicated marketing funnels. Forget them all. If you’re running a small business, none of these things should be your focus. The digital marketing...

Guest checkout tactics to grow ecommerce sales (with examples and ideas)

Test and implement these guest checkout tactics to reduce cart abandonment, grow ecommerce sales and conversion rates, and have your customers complete the purchase. As...

How to uncover your competitors’ content strategy

If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate...

What are the steps to conversion optimization wisdom?

What are the steps to conversion optimization wisdom? How do you go from looking at a website which works poorly to knowing what to do...
test results google optimize

Test results from companies (real data from Google Optimize)

Get inspired by what other companies have tested and the real results they've achieved. It looks like Google decided to finally put more effort into...

How to engage Instagram followers with copy so they love your brand and buy your products

Note: This article is by Kaleena Stroud, a copywriter for eCommerce businesses.Beware: A LOT of pictures and examples ahead.Kaleena, take over the 🎤 please. I...