Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

Case Study: Getting clients by comparing yourself to your competitors

 Podia Case Study. Annie Maguire helped Podia stand out against their competitors (and convert more customers) using comparison pages. She created nine comparison pages for...

9 reasons your website isn’t showing up on Google (and how to fix it)

Does it feel like you’ve done everything right, yet your website is still nowhere to be seen in Google’s search results?   The bad news:...

Intro to competitor research for marketing and growth opportunities

In competitive industries, different businesses constantly push each other to perform better. Whether it’s about listening more closely to customers, building new features, or...

How this e-commerce company grew 2x by making NPS their most important metric

The day may come when you feel you’ve hit a wall with your business. Your products are great, and you have an amazing team...

27 jaw-dropping landing pages in the Ecommerce Landing Page Lookbook

Looking for an inspiration for your next landing page? Not sure what’s just beautiful and what is actually beautiful and profitable? Unbounce (a landing page building tool)...

The 10 best SaaS podcasts of 2019

Learning from other SaaS founders, CEOs and marketers is one of the best ways to learn how to grow your SaaS. That’s why interview-style...

5 creative techniques to increase e-commerce traffic (with examples)

E-commerce is growing, and shoppers are willing to shell out big money for the products they love. But to get your piece of the action,...

40+ ecommerce marketing stats for 2020 planning

To create effective strategies, you need data and understanding of trends. Below are important metrics as they relate to conversion rates, add-to-cart rates, and personalization....

Innovation? Or no risk? You can’t have both.

You can play it safe and work on incrementally improving what you have. Or, from time to time, you...

An Insider’s Guide to writing high-converting long-form sales copy

You probably don’t like a long-form sales page. You’re not alone. Nobody wants to scroll endlessly down a sales page to be told in a...

Less is more: Fewer options increase ecommerce sales

You arrive home after a long workday, curl up onto your couch, and turn on Netflix to find a movie or show to lose...

Evergreen principles of persuasion to increase ecommerce conversion sales

A study was conducted in 1975 where researchers wanted to know how people would value cookies in two identical glass jars, one of which had...

Best apps to automate your business

You don’t have to do every little thing on your own. Digital technology has solved many problems faced by small business owners. Let it...

The ultimate SaaS landing page guide: A formula for landing pages that convert

If you’re a B2B SaaS company investing heavily in PPC, content or lead generation, you probably already know that custom-built landing pages are a...

A great book about conversion optimization (with a greatly misleading title)

Do you want to know how the whole conversion optimization process looks, from first seeing the product to money in the bank, for your...

The top 11 most effective B2B marketing strategies for 2020

In some ways, marketing is a simple business. Three in five digital marketers say their biggest challenge is generating traffic and leads. And if...

Learnings from capturing over 50,000 emails in viral competitions

We often hear marketers singing the praises of email – after all, it’s one of the few channels that’s free of advertising spend. But...

[From Google] Conversion Rate Optimization Course: Win on Mobile

It looks like Google stepped up its content and education game recently. Not long ago I was writing about Secret Google UX Playbooks, and now...

Mobile A/B test results repository

☑️ Are you looking to improve your mobile conversion rates? ☑️ Do you want inspiration on what to test? ☑️ Do you want data to go...

SaaS content marketing: 5 proven strategies to earn links

Links to blog posts or long-form resources increase their search visibility and build awareness. They also help sites rank for bottom-of-funnel terms—a rising tide...

The 15 best website survey questions to ask customers

Nobody knows more about what your users want than the users themselves. So why not ask them? Regardless of what type of website you’re working...