Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

Don’t sell the product. Or even the benefits. Go deeper.

One of the most famous quotes in marketing comes from Harvard Business School Professor Theodore Levitt: “People don’t want to buy a quarter-inch drill....

Research: We Analyzed Facebook Ads for the Top 50 eCommerce Brands. Here’s What We Learned.

Do you run Facebook ads? Or do you consider running them? Then this is definitely for you. It’s long, it’s informative, it’s useful, and it...

Mobile Video Optimization And Its Impact On Conversions

Studies say that half of your users are less likely to engage with you if you give them a bad mobile experience. The world is...

An award-winning case study: Bellamy’s Firsts

Theory is good but seeing how it’s implemented in practice is even better. Today’s article is about an award-winning campaign for Bellamy’s First. You’ll find...

Common webpage design mistakes

There is no silver bullet for the most effective webpage design. But there certainly are things you can avoid, and things you can do to...

The Definitive Guide to Email Deliverability

Do you send out emails? More than just work/personal emails. Newsletters, transactional emails, promotions etc. If you do, then you need to read this. Even your best...

7 Principles That Influence Our Behavior

The default setting of a product may create a better or worse habit for your users. Nudging people with a message may increase...

Redesign vs. small usability fixes

What’s the default answer to seemingly every problem with the website’s effectiveness? Redesign. And what’s the practically inevitable result of that? Even further drop in conversions. Then, after...

How to Write an Irresistible Call-to-Action

Does this sound familiar? You ask someone to do something, and nothing happens. Whether it’s getting your younger brother to fetch you a can of...

6 examples of the best b2b landing pages (and the secrets to steal from them)

B2B products and services can be difficult to fully capture on a landing page. But building a successful B2B page boils down to a few...

How to advertise stuff that’s hard to advertise

Have you ever tried to market something that’s really hard to market? What about something you can’t use Facebook or Google for? Without paid traffic option…...

Not-so-obvious ways to find and learn from your customer feedback

What do people really think about your product or service? What’s their honest opinion, perspective, desire for how you might change things up in...

These are the discounts that really work in abandoned cart emails

Seventy percent of online orders are abandoned. Finding ways to get them back to your site to complete their order is a pivotal part of...

Why Sites in High-Growth Industries Have Terrible UX

If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? Wrong. Last week ConversionXL...

Optimization process – how it usually looks and how it should look instead

Design and optimization process usually looks like this: While all is fine and good at point 1, everything falls apart at point 2. It’s good to...

Do Online Reviews Really Matter?

Do online reviews really matter, and do they make a difference to your business? The answer is yes, they absolutely do. With a few caveats. Consumers...

When something “doesn’t feel right”

Do you know this kind of people? When something “doesn’t feel right” to them? A conversation with them would go something like this: – This page...

2019 Is the Year of Page Speed. Are You Ready?

Page speed matters. A lot. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. But Google has...

10 Tools to Monitor Your Competitors’ Growth and Hack Their Strategies

Your business doesn’t operate in a bubble. There are many outside factors that can determine whether or not your business will turn a profit...

Why Most Redesigns Fail (and How to Make Sure Yours Doesn’t)

We’ve all heard the horror stories of beautiful (costly) redesigns, causing a whole lot of damage for businesses, yet companies still do them all...

The 5 most common ecommerce mistakes to avoid

There are different types of common ecommerce mistakes you probably do. Today’s article will focus on five of them. Two common ecommerce mistakes about management and...