Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

3 essential analytics insights for all types of businesses

Google Analytics has a lot of data. Some of it is very useful and very obvious. But some gems are hidden deeper and provide very helpful insights....

The Complete Guide to Facebook Video Ads

Standing out in busy social media feeds is getting harder. But here’s the thing with a good Facebook video: it stops your users’ scrolling and...

Paid Search Pitfalls That Kill Your Conversion Rate

If you run a paid search campaign, every click costs, so it’s better to avoid making costly mistakes. The list below will help you with...

One conversion factor to rule them all

Can one single factor make an almost guaranteed big difference in terms of conversions? Yes. And that factor is page speed. Paradoxically, when you improve what’s...

What drove the sale?

When a sale happens on your website, do you know what drove it? It very rarely is simple and straightforward. Usually, multiple touchpoints need to...

Testimonials that don’t suck: the complete guide [with examples]

What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise? Unless you were born yesterday, that...

Why Multi-Touch Attribution Is Still So Difficult & How To Excel At It

It’s 2019, shouldn’t multi-touch attribution be easy by now? You would think so, but you’d be wrong. If you’re struggling to incorporate multi-touch attribution into your...

Square Image vs. Landscape: What Works Best on Facebook? (a $1,200 Experiment)

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging...

Don’t assume anything

As I mentioned a couple of weeks ago, you do not know your users. Something may be obvious and trivial for you but baffling for your...

How to uncover & market to the companies browsing your site

Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled...

Best B2B Content: Analysis and Insights from Over 50,000 Articles

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

Sticky Add to Cart Button Example: Actual A/B Test Results

Should you make your add to cart section sticky? Note: a sticky section is a section which stays in place on a page. For example,...

How to Build an Instagram Welcome Offer: Grow Your List & Drive Sales From Instagram Bio Traffic

Use this easy tactic to drive e-commerce visits and generate sales from Instagram. Instagram is a powerful promotional platform for all kinds of e-commerce businesses....

Pain-Point SEO: How to Produce SEO Content That Drives Conversions

If you were to look inside your Google Analytics right now, chances are that a majority of the traffic on your blog comes from...

Ecommerce Checkout that Improves Customer Acquisition: 6 Strategies No One Should Ignore

According to a recent report by Statista, the retail e-commerce sales worldwide are expected to touch $4.8 trillion by 2021 from $2.3 trillion in...

You do NOT know your users

Every time I start working with a company I always hear the same: “We know our users.” And it makes, doesn’t it? If they didn’t...

[Campaign case study] How Aussie Broadband doubled their revenue from $25m to $50m ARR in 12 months

This is a case study of how Aussie Broadband (a small Australian telco provider), working with an outside marketing agency (Web Profits), doubled their...

Forget the Images: Long Facebook Ad Copy Works

When advertising on Facebook, you often find yourself troubleshooting ad campaigns that aren’t working. You focus on bidding, on audiences and on ad structure – forgetting...

How to Raise Prices for Existing Customers

Your current customers will never be excited about paying more. But that’s not why raising prices is so difficult. Instead, poor planning is to blame:...

3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign

Cart abandonment rates hold steady at around 75%. One of the biggest challenges in ecommerce is persuading your customers to come back and buy the...

6 Tips To Get Outstanding Customer Feedback

We hear it all the time that you need to get feedback from your customers. Yes. But how? How do you get them? The value your company...