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Lots of exciting stuff today! An analysis of a single ad that took a campaign from $1.5k to $8k...

How to convert Facebook traffic at 10%? Simplicity and focus. Research or experimentation? It’s a silly question. There’s no...

A few great resources today. First, a fantastic analysis of how the post-COVID DTC (direct to consumer) landscape is...

21+ High Quality eCommerce Case Studies  A curation of the best eCommerce case studies you need to read...

Rewriting landing pages with a pro copywriter  Harry's Marketing Examples on Twitter teamed up with a pro copywriter and asked people to submit their landing...

Today’s articles are particularly useful and interesting. All 5 of them. It’ll be worth your time to read all of them, even if you’re...

Bad Words for Describing Software Products You’ve probably seen them used to describe software products. Maybe you use them to describe your own product. They...

5 interesting conversion optimization and growth related articles for you today. Form design best practices (Medium)

Hey.com is probably responsible for the most hyped email launch since Superhuman, but after 2 weeks of trial you receive this message: 14 days for an...

30 years ago, to get millions of views you needed a Super Bowl budget. Today all you need is a phone and an idea. Grab...

If you aren’t using trigger words in your headlines, calls to action, and other marketing copy, you should start now. Trigger words can dramatically...

There’s long been a debate in the design community about quantitative vs qualitative research, and which is thought of as “better”. Both quant and...

Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than...

Getting people to use your app consistently can be a challenge, but extremely critical. After all, what’s the point in developing a mobile app...

Spectacular marketers are the ones who are always asking the right marketing questions. They’re the ones who always have a brilliant campaign idea up...

In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. This article will show you the smartest tactics behind...

Steve Krug’s classic book on web design, Don’t Make Me Think: A Common Sense Approach to Web Usability, now 20 years old and in...

1) Write with your eraser You get 100 bucks for every word you rub out from your title: 2) Don't exaggerate An honest line always feels warmer: 3)...

Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This...

Case studies are both great and misleading. Great because you can learn a lot about what worked for different companies. Misleading because you’re learning about what...

There’s a video ad running. I’ll describe what’s in it and try to guess what company is the ad for: Somber piano music Empty streets “For XX...