Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

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What’s the ideal SaaS free trial length?

Hey.com is probably responsible for the most hyped email launch since Superhuman, but after 2 weeks of trial you receive this message: 14 days for an...

Low-budget viral ads examples

30 years ago, to get millions of views you needed a Super Bowl budget. Today all you need is a phone and an idea. Grab...

What are trigger words? 50 examples to increase conversions

If you aren’t using trigger words in your headlines, calls to action, and other marketing copy, you should start now. Trigger words can dramatically...

Research is only as good as the action it enables

There’s long been a debate in the design community about quantitative vs qualitative research, and which is thought of as “better”. Both quant and...

12 cognitive biases to drive e-commerce sales

Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than...

8 Mobile app retention strategies for 2020 [with examples]

Getting people to use your app consistently can be a challenge, but extremely critical. After all, what’s the point in developing a mobile app...

78 marketing questions to ask (for user testing, A/B testing)

Spectacular marketers are the ones who are always asking the right marketing questions. They’re the ones who always have a brilliant campaign idea up...

10 strategies to effectively manipulate Google Analytics data

In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. This article will show you the smartest tactics behind...

The author of “Don’t Make Me Think” discusses UX design evolution

Steve Krug’s classic book on web design, Don’t Make Me Think: A Common Sense Approach to Web Usability, now 20 years old and in...

(17) Tips for great copywriting

1) Write with your eraser You get 100 bucks for every word you rub out from your title: 2) Don't exaggerate An honest line always feels warmer: 3)...

Cognitive biases e-commerce marketers need to know (12 of them)

Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This...

Top 40+ eCommerce Case Studies

Case studies are both great and misleading. Great because you can learn a lot about what worked for different companies. Misleading because you’re learning about what...

Don’t be like everyone else “in these uncertain times”

There’s a video ad running. I’ll describe what’s in it and try to guess what company is the ad for: Somber piano music Empty streets “For XX...

Growth Story: “$1,000 MRR: harder than I anticipated”

While learning about growing a company from $100k to $1m in monthly revenue is exciting, it might be more interesting and insightful to read...

First rule of usability? Don’t listen to users.

In the past, one of the great usability barriers was the ubiquity of cool design. As a result, billions of dollars were wasted on...

All you need to know about button design

“You press the button, we do the rest,” — Kodak cameras appealed to potential consumers, through a catchy and direct tagline. This is what fascinates...

Learnings from spending $6 million on Google Ads last year

This is an article by Nick Lafferty, who spent $6 million on Google Ads, managing his employer’s ad campaigns. I had an unlimited budget. I...

The 5 worst ecommerce A/B testing mistakes to watch out for

Do you want to use A/B testing to increase the conversion rate on your eCommerce site? A rigorously-run test can increase conversions, but if the...
one email one purpose

$1,000,000 email sequences (and how you can create them too)

Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing. Truth is, email can be the...

What ecommerce companies should be doing right now to win

A few weeks ago I’ve paused sending daily emails about growing revenue and conversion optimization because it seemed inappropriate to pretend that it was...
How to redesign

How to redesign, step by step guide

The process described in this article will work for various scopes of redesign — from a feature or view level to full application redesigns....