Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

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[Campaign case study] How Aussie Broadband doubled their revenue from $25m to $50m ARR in 12 months

This is a case study of how Aussie Broadband (a small Australian telco provider), working with an outside marketing agency (Web Profits), doubled their...

Forget the Images: Long Facebook Ad Copy Works

When advertising on Facebook, you often find yourself troubleshooting ad campaigns that aren’t working. You focus on bidding, on audiences and on ad structure – forgetting...

How to Raise Prices for Existing Customers

Your current customers will never be excited about paying more. But that’s not why raising prices is so difficult. Instead, poor planning is to blame:...

3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign

Cart abandonment rates hold steady at around 75%. One of the biggest challenges in ecommerce is persuading your customers to come back and buy the...

6 Tips To Get Outstanding Customer Feedback

We hear it all the time that you need to get feedback from your customers. Yes. But how? How do you get them? The value your company...

The Average Website Conversion Rate by Industry

Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on...

Scroll maps: 5 ways to optimize UX and increase conversions

Heat maps are a powerful visual tool for tracking user behavior on your website or app and understanding how visitors interact with pages and...
Trust the Process

Do you want it your way or the right way?

Everybody thinks they can write. Because they write every day. How hard can it be? And everybody thinks they know how to optimize websites. They...

Convert your mobile browsers into buyers with these recommendations

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends...

Stop Asking Users What They Want

Sometimes, instead of improving what you have, you need to create a new product. Or add a new feature that wasn’t there before. At some...

Have Direct Links to ‘Return Policy’ and ‘Shipping Info’ in the Footer (20% don’t)

Studies of reasons for checkout abandonment show that return policy and shipping info are a direct cause for massive abandonments. Many users are highly concerned...

Neuromarketing Books: The Ultimate Reading List

I read. A lot. Both for my work and for pleasure. Luckily for me, often this is the same thing. Over the last few years,...

Important Facebook Features Every Marketer Needs To Take Advantage Of

Facebook has 2.27 billion monthly active users, but to gain more visibility on the platform, you must know Facebook’s most important features in order...

Heat maps 101: a complete guide with examples, tools, and case studies

I remember the times when there were no heat maps available. And when they were a part of an expensive toolset. And then they became affordable....

8 Must-Have Google Analytics Reports for Ecommerce Optimization

The traffic you get to your store is precious. You’ve spent a lot of time and resources growing it. It’s yours, you’ve earned it. When...

Landing Page and Web Design Trends You Should Know for 2019

Don’t want your pages to look like everybody else’s? Check out these 5 landing page and web design trends for 2019. From dynamic typography to...

Beginner’s Guide To Account-Based Content Marketing

First, what is account-based marketing? Traditional marketing targets a wide audience. That audience may be very specific; it may be very defined; but your strategy...

A Simple (But Effective) 31‐Point SEO Checklist

Are you looking for a complete SEO checklist to help drive more traffic to your website? The 31 points below are based on the principles...

Write copy that delights visitors, persuades prospects, and wins customers

Before you start: copy on your website is more important than practically anything. If you’re able to light the desire and keep it burning...

5 Powerful Ways to Boost Profits with An Off-Season Strategy

Do you see a big drop in ecommerce traffic and sales after Christmas? You’re not alone. Happily, there’s plenty that can be done to help smooth...

UX vs. graphic design

You start working with a company, improving their UX, working on conversion optimization, and overall on growing their revenue. Everything is going well. You’ve gone through...