Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Featured

The Ultimate Summer Reading List for Startup Founders

Sometimes in order to grow your revenue, you need to grow yourself. Today’s article will help you do it. 40 books to help you go...

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Are you running any Facebook ads? Or do you plan to, in the near future? Then this is for you. It sure feels like every time...

Making Web Visitors Feel Good: 6 Things to Consider to Build Trust Online

Trust is one of the most important factors when making a buying decision. If web visitors are going to take your desired conversion action, they...

5 Ways Heat Maps Could Make or Break Conversions

I love heat maps. For those who don’t know, they look like this: Heat maps deserve more credit than we could ever give them. They allow...

12 Ingenious Customer Retention Strategies For Small Businesses

$243. That’s the global average value of one lost customer. $243 doesn’t sound like a lot, but let’s put this into perspective. If you lose 100...

7 Competitive Analysis Tools to Help Improve Your Marketing Approach

No company exists in isolation, we all have rivals - if you don’t, you may have a larger problem with your business model. The best...

Forget Everything You Know About Color Psychology and Read This Guide

There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this: Red =...

Report: Inflow eCommerce Best-in-Class Research Study 2018

While I love details and the stories behind each business or website, I also like to see trends and the big picture. Today’s article will...

10 Elements of Your Mobile Checkout That Need Improvement

More than 50% of ecommerce traffic takes place on mobile. That’s great news unless you’re among the ecommerce brands struggling to get mobile users to...

Value Proposition: What is It, How It Works, And Why You Should Pay Attention to It

Done correctly, a value proposition can give your business a huge advantage over your competitors. Done wrong, you can fail to lift your business off...

Five ways ecommerce brands can build customer loyalty

What makes a customer come back for more? In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service...

We used these 3 copywriting principles on a home page. And doubled ecommerce revenue. (Case Study)

Take an ecommerce product’s homepage. Apply changes based on 3 copywriting principles. Run a test. Profit (to the tune of 108% lift in...

The Best Place for Error Messages on Forms

You practically can’t buy anything online without filling out some kind of a form. So it’s important to have your forms be clear, easy to...

Two Fascinating Things Salesforce Discovered When It Studied Color

The team dedicated to the Analytics product at Salesforce has conducted research to determine if color influences how quickly and accurately users make decisions. They...

The Beginner’s Guide to Google Optimize

You haven’t started testing your site yet. But you want to. What do you do? You can try starting with a free but good enough...

Your frequently asked conversion optimization questions, answered!

Got a question about conversion optimization? Chances are, you’re not alone! So, here is a compilation of 30 of your top conversion optimization questions. From how...

Growing and Scaling a Successful eCommerce Business: The Ultimate Guide

Today I have something different for you. It’s not just an article. It’s almost like a book. An interesting, profitable book. If you have anything to...

Fonts & Typography: The Secret CRO Ingredient

When you think about optimizing conversions I bet testing different fonts is not even on your mind. You might rethink that. Just like landing pages are...

7 gamification hacks to reduce refund requests

Most people (and articles, and courses) focus on getting customers. But what do you do to keep them, after you got them? Today’s article is...

Ecommerce Facebook Ads: $1,000,000 Ad Spend, 4X ROI (Hint: Puppies)

Spend $1 million in less than 30 days to generate a minimum of $4 million in sales?! That was the challenge given to the team...

Creating A Sense Of Urgency For Higher Conversion Rates

By every indicator available, ecommerce is continuing to grow at an insane speed. Ecommerce is already totaling up to 5% of overall commerce, and...