Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

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The top 11 most effective B2B marketing strategies for 2020

In some ways, marketing is a simple business. Three in five digital marketers say their biggest challenge is generating traffic and leads. And if...

Learnings from capturing over 50,000 emails in viral competitions

We often hear marketers singing the praises of email – after all, it’s one of the few channels that’s free of advertising spend. But...

[From Google] Conversion Rate Optimization Course: Win on Mobile

It looks like Google stepped up its content and education game recently. Not long ago I was writing about Secret Google UX Playbooks, and now...

How to write effective copy for landing pages

Write copy that delights visitors, persuades prospects, and wins customers. In the beginning, there’s the landing page. It’s often a company’s first impression: a digital introduction...

Mobile A/B test results repository

☑️ Are you looking to improve your mobile conversion rates? ☑️ Do you want inspiration on what to test? ☑️ Do you want data to go...

[100 experts surveyed] Here are the best content marketing tools

Jawfish Digital, a content marketing agency, surveyed 100 marketing professionals and asked them: What content marketing tools do you use, why, and how has each...

SaaS content marketing: 5 proven strategies to earn links

Links to blog posts or long-form resources increase their search visibility and build awareness. They also help sites rank for bottom-of-funnel terms—a rising tide...

The 15 best website survey questions to ask customers

Nobody knows more about what your users want than the users themselves. So why not ask them? Regardless of what type of website you’re working...

3 UX implementation details for designing user-friendly ‘compare’ tools

E-Commerce “Compare” tools allow users to select products and view side-by-side sheets of their specifications. Not all sites need a “Compare” tool, but it can...

[Guide] Writing copy for landing pages

Write copy that delights visitors, persuades prospects, and wins customers. In the beginning, there’s the landing page. It’s often a company’s first impression: a digital introduction...

5 psychological biases used in marketing

 Cognitive biases are repetitive mistakes your mind makes when judging, evaluating, remembering, or making a decision. These mistakes are not unique to you, nor...

How Helloprint runs their conversion optimization program

Every quarter Helloprint focuses on running a minimum of 40 experiments that contribute to at least €2.000.000 in 12-month added business value. With a growing...

13 marketing mistakes, myths, and misconceptions to avoid

Digital marketing has been around for more than 30 years. It’s old enough to have a house, a car, two kids, and a family...

7 best newsletter sign up examples

Despite WhatsApp, Instagram, TikTok, Snapchat, Facebook, and the multiple apps for digital communication popping up on our phones and desktops, email marketing continues to...

When you say “mobile first”, actually be mobile first

Everyone seems to agree that in this new, mobile era you should go mobile first. No arguing about that. (See Don’t put lipstick on a...

Build more satisfying products with usability testing

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and pore over the footage...

Popup use cases: How to use on-site message for more than collecting emails

There’s a common misconception among marketers today. And it’s one that’s misleading the industry: Popups are only for capturing email addresses. Yes, popups are great when...

Is your website’s menu broken? Find out fast using the Navigation Summary report in Google Analytics.

Imagine you’re a shopkeeper. You’re in the store, standing behind the counter, watching as people come in and walk around. Today is like most days....

How to uncover your competitor’s Facebook Ads strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers...

Website credibility: A 39-point checklist

If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies...

What should be your mobile conversion rate compared to desktop? Google introduces Relative Conversion Rate metric

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This...