Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

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Use Exit Intent Popups to Boost Your Signups by 150% (In Just 15 Minutes)

Exit-intent popups get a lot of hate. People say they’re annoying and useless, and fail to re-engage visitors who decide to leave the site. But that’s...

Why do people leave your website? The answer lies with your ‘Undecided Explorers’!

Do you obsess over the visitors who leave your website without buying? That’s a mistake. And here’s why. You should study those who did buy. Why study...

Great Google Analytics Alerts: Less Time Panicking, More Time Solving Issues

Google Analytics is a fantastic tool. It’s also very complicated and has tons of features, reports, and data. Some extremely useful, some garbage. Wouldn’t it...

Micro nudge: a micro animation for behavioral change

When you need to make an ecommerce website as effective as possible, you need to focus on the big things. Trust, checkout flow, good...

How long does SEO take to start working? Find out here

When someone says, “How long before the SEO works?” what they usually mean is, “When will we get to number one on Google for...

E-Commerce Checkouts Need to Mark Both Required and Optional Fields Explicitly (Only 14% Do So)

Marking both required and optional fields in the checkout is a controversial area of form usability. In 2012 only 9% of sites explicitly marked both...

How Hotjar measures and improves users’ experience year-round

When Hotjar launched, success was anything but guaranteed. They were completely unknown, didn’t have a cent of outside funding, and were facing some well-known...

7 lessons that will make you a better entrepreneur

Catchy (and a bit clickbaity) title but a lot of great content and lessons. Or at least food for thought. Below you’ll find a few...

4 Ways to Get Customers to Add More to their Shopping Carts

You've done the hard work. You have managed to get people to your ecommerce site. They are browsing, reading, deciding, even buying. What next? You could...

5 Hacks to Start a Conversation with an Influencer

If you’re not using influencer marketing in 2018, you’d better have a good reason. The recent stats showed that 92% of marketers who used influencer marketing...

How to deal with cart abandonment: Inside the mind of a customer

Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart. To understand...

How Poor Conversion Rates Cost Marketers Millions of Dollars

The title is a bit of an exaggeration but the points in the article are still valid and worth having a look at. What many...

Carousels on Mobile Devices

Quick summary: Carousels on touch screens are plagued by low discoverability and sequential access, and not all designs implement swipe as a carousel control. On...

15 Real-World Pop-Up Examples that will Change Your Mind About Them

Let’s be frank: a pop-up is a clutch way to hook qualified leads on a lead capture page. But, everyone hates pop-ups, right? Not exactly. Everyone...

Users Don’t Want Filters, They Want Better Content

For Hopper (an app that tells you when to book and when to wait for flights and hotels), the ability to narrow down flight...

Top 20 A/B Ecommerce Test Ideas

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend...

5 business-critical questions to ask customers when your product isn’t selling

What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? Reach out to the only people...

Building Better Product with UX Writing

When we browse a new website, we embark on a journey, and we definitely need guides. Just as we do on a real journey,...

Fashion Ecommerce Conversion Rates: 11 CRO Strategies from Top Brands

Fashion is all about the first impression. Boosting confidence on a first date at a job interview or just in your daily life. It communicates...

Average global cart abandonment rate for Q2 2018 is 75.4%

A few excerpts from The Remarketing Report – Q2 2018, based on averages across 500 leading global brands: The average global cart abandonment rate for...

12 pieces of conversion optimization advice you should ignore

A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles are downright cringeworthy. A...