Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

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Why you only need to test with 5 users

Summary: Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small...

5 B2B website optimization opportunities you overlooked

You’ve heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. This...

A/B testing with a small sample size

The question “How to test if my website has a small number of users” comes up frequently in A/B testing. There are different opinions...

Ultimate utilities for analysts in 2019

This article will be useful for business analysts, marketing specialists, marketing analysts, data enthusiasts, and business owners. If you’re interested in analytics, you’ll definitely find...

Don’t think. Bring data.

There is no “I think” when improving the site’s effectiveness. There is only “Based on research insights X, and analytics data Y, we should test...

8 tips for writing better UX case studies

Thousands of articles are dedicated to the benefits of blogging. But there are much fewer articles that provide recommendations on what B2B businesses should...

How an online store converts 30.29% of page visitors into email subscribers

LittleSizzle is an online store that provides printable invitations, games and everything else you may need for hosting a Baby Shower event. The LittleSizzle story starts...

Habit formation: How The Wall Street Journal used user-level data to keep subscribers coming back

The Journal went on a quest to identify the user actions — an app download, an article share, repeat reading of a particular reporter’s...

How to deal with returns (a $550 billion crisis brewing in online retail)

There’s a costly crisis brewing in online retail today: product returns. It is the result of a lethal combination of omnichannel shoppers and bad product...

2019 Internet Trends Report – most important internet trends (lots of industry insight)

The yearly “most highly anticipated slide deck of the year” is out again. It’s Mary Meeker’s 2019 Internet Trends Report. Meeker first crafted a report...

7 ecommerce lookalike audiences that are worth testing

Lookalike audiences are simple and powerful. Take an audience group that has performed well for you and then use platforms like Facebook or Google...

How an Instagram CRO experiment lifted sales by double digits for one ecommerce website

eCommerce brands are always looking for the best ways to utilize user generated content (UGC). Today’s case study was run by Inflow, an eCommerce digital...

How do spam filters work? 100+ spam trigger words to avoid

2.9 billion - the number of projected worldwide email users by the end of 2019. One-third of the entire population of the world is hearing...

8 rules for perfect form design

This post covers the most common mistakes designers make and how to fix them, also some tricks & tips on delivering a good looking...

7 creative ways to collect emails without being spammy

You've heard it before, but it’s worth repeating: For every $1 you spend on email marketing, you can expect an average return of $32: Simply put:...

Case Study: How Spotify achieves astonishing 46% conversion rate from free to paid

In 2015, The Fader reported that out of Spotify’s 75 million monthly users, 20 million are paying customers. A 26.6% conversion rate is staggering on freemium...

How to avoid the curse of knowledge

“I know my users, I wouldn’t be in this business if I didn’t.” No, you don’t. It’s easy for business owners to “know their users” and...

Lessons from creating 150+ case studies. Here’s (almost) everything there is to know about them.

A story is up to 22x more memorable than a fact... but combine both stories and facts / data together, and you've got the...

How to rank higher on Google (6 easy steps)

Nothing is more frustrating than seeing your website rank on the umpteenth page of Google, despite your continued efforts to climb the ranks. Sometimes it...

21 ways to triple your B2B e‑commerce conversions

You may not be content with where your conversions are at this moment. You may not even know if your conversion rate is good...

How to send renewal emails that save 30% of annual customers

The California DMV is outsmarting most subscription companies... ...at least when it comes to their annual renewal strategy. The DMV sends out reminders for car...