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The first thing you have to do before any user test is to assume that you know nothing. Having that mindset will help you not...

In this article: the 8 most common and serious Instagram marketing myths popping up, again and again, + what’s actually true instead. Instagram has taken...

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce...

There are plenty of design books out there, such as the classics Don’t Make Me Think or Design of Everyday Things. And there are so many more...

Designing complex applications is a challenging undertaking. Building applications that have both the depth to support complicated tasks and the intuitiveness to make it clear...

When users of Duolingo, the wildly popular language-learning app, neglect their Russian grammar or Korean vocabulary lessons for too long, Duo the Owl cries. The...

A good offer alone is not enough to guarantee success. You also need to communicate that offer to your target audience. Typically in the form...

Launching a Facebook ad campaign is fairly easy. Launching a Facebook ad campaign that ROIs, however, is another story. You can’t just throw an image and...

Footers can be found at the bottom of almost every web page. Their presence is critical and highly underrated. Footer Basics We tend to dedicate our...

This article is all about how to get the most out of Google Analytics––the reports you can build, the metrics to track, etc.––for measuring...

It feels good to be sure that your current version of the site is effective. You know it because you’ve tested it. And that’s...

Open-ended questions are great for getting authentic feedback because they give people a chance to describe what they’re experiencing in their own voice. Analyzing...

Tooltips aren’t new, but they’re still misused. Definition: A tooltip is a brief, informative message that appears when a user interacts with an element on a...

To produce a successful business, you’ll need a brilliant marketing system that works to help you grow profitably. However, there’s a lot of information out...

If you send a large volume of emails to Gmail users (who doesn’t?), you can use Postmaster Tools to see: If users are marking your...

It’s relatively easy to have a high percentage of winning tests in A/B testing. But it’s better to run...

A common question when designing forms: should you mark the required fields in a form? If most fields in the form are...

There are 3 ways to grow an eCommerce business: Drive more targeted traffic (customer acquisition)Increase the frequency of purchase...

Have you ever noticed how sometimes you make decisions in a blink of an eye? Or maybe sometimes you follow the crowd...

It seems like every few years, marketing landscape faces some kind of an apocalypse: First, TV is declared dead. Bet on the web instead. Then retail....

Creating a great product is a tough job. Working across multiple teams, constantly meeting with engineers and designers—leaving little time to talk with actual users. However,...