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Do you want to use A/B testing to increase the conversion rate on your eCommerce site? A rigorously-run test can increase conversions, but if the...

Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing. Truth is, email can be the...

A few weeks ago I’ve paused sending daily emails about growing revenue and conversion optimization because it seemed inappropriate to pretend that it was...

The process described in this article will work for various scopes of redesign — from a feature or view level to full application redesigns....

Everyone uses Google Analytics, but hardly anyone knows how to use it to improve SEO. This isn’t surprising. Google Analytics is a powerful tool, but...

In this article, you’ll find 8 types of search queries identified during Baymard Insititute’s large-scale usability study. Their usability testing reveals that these 8 types...

What is data sampling in Google Analytics? When you open a report in Google Analytics, it takes time (and resources) to calculate the results and...

The first thing you have to do before any user test is to assume that you know nothing. Having that mindset will help you not...

In this article: the 8 most common and serious Instagram marketing myths popping up, again and again, + what’s actually true instead. Instagram has taken...

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce...

There are plenty of design books out there, such as the classics Don’t Make Me Think or Design of Everyday Things. And there are so many more...

Designing complex applications is a challenging undertaking. Building applications that have both the depth to support complicated tasks and the intuitiveness to make it clear...

When users of Duolingo, the wildly popular language-learning app, neglect their Russian grammar or Korean vocabulary lessons for too long, Duo the Owl cries. The...

A good offer alone is not enough to guarantee success. You also need to communicate that offer to your target audience. Typically in the form...

Launching a Facebook ad campaign is fairly easy. Launching a Facebook ad campaign that ROIs, however, is another story. You can’t just throw an image and...

Footers can be found at the bottom of almost every web page. Their presence is critical and highly underrated. Footer Basics We tend to dedicate our...

This article is all about how to get the most out of Google Analytics––the reports you can build, the metrics to track, etc.––for measuring...

It feels good to be sure that your current version of the site is effective. You know it because you’ve tested it. And that’s...

Open-ended questions are great for getting authentic feedback because they give people a chance to describe what they’re experiencing in their own voice. Analyzing...

Tooltips aren’t new, but they’re still misused. Definition: A tooltip is a brief, informative message that appears when a user interacts with an element on a...

To produce a successful business, you’ll need a brilliant marketing system that works to help you grow profitably. However, there’s a lot of information out...