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Are you even testing? You should. That’s the most important part. The more the better. Quality comes with quantity. If you follow the right process. If you are...

Email receipts are usually one of the most often overlooked elements to optimize, or to work in your favor. They are often treated as an...

Each product is different and the answer to “How should I sell X online?” is always “It depends.” That’s the bad news. The good news is...

When a person comes to your sales page, you have done a lot of hard work already. You have created content that was interesting enough...

When creating forms, which option should you choose: Radio buttons or dropdown menus? Radio buttons and drop-downs should be used in certain scenarios to make it...

Each year, thousands of SaaS companies gather around the whiteboard to tackle the thorny task of changing the navigation menu and the taxonomy of...

There’s no one right way to design and optimize a landing page. However, there are tools and methodologies we can stick to and test...

I like testing. And money. This has got both. Below you will find data from two A/B tests where the companies added one-click upsells and...

Today I have an article for you that I have been working on for a long time. It’s a long one. And a good one. You...

According to “The Father of Advertising,” David Ogilvy, the headline is responsible for 80% of success (of an article, an ad, or your homepage.) On...

Increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown...

Have you wondered how conversion-oriented copywriting differs from other types of writing? I like this description: it’s about weaving scientific persuasion tactics within prose and...

The single most important and often overlooked driver of long-term sustainable user growth is healthy user retention. Most companies don’t see the critical role...

You can be much more effective in making people buy if… you repeat their own words. Exactly as they used them. Simple, right? Have a look...

Emojis have grown and evolved a lot in recent years. They gained tremendous traction in both personal and professional communication. “Gifs and emojis can be...

Whatever a website needs to do, it always needs buttons to do that. Buttons are an essential element of interaction with a website. They have...

Below you will find the list of words that are proven to convert, along with a few examples. Use it wisely. Think about these words...

What’s the most important element in successful conversion optimization? Research. Yes, it’s not sexy. It’s not apparent, not even visible in the end product. But without it...

It’s good to refresh the basics sometimes. Especially when the basics often tend to be forgotten, even if they shouldn’t be. For me, Steven Krug’s “Don’t...

What is scarcity and why is it important if you sell anything? Scarcity is the psychological bias that makes us place a higher value on...

“Really Good Emails” is a repository of emails. Some of them are very good. Their job is to find all the awesome emails, then put...