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Summary: Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small...

You’ve heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. This...

The question “How to test if my website has a small number of users” comes up frequently in A/B testing. There are different opinions...

This article will be useful for business analysts, marketing specialists, marketing analysts, data enthusiasts, and business owners. If you’re interested in analytics, you’ll definitely find...

There is no “I think” when improving the site’s effectiveness. There is only “Based on research insights X, and analytics data Y, we should test...

Thousands of articles are dedicated to the benefits of blogging. But there are much fewer articles that provide recommendations on what B2B businesses should...

LittleSizzle is an online store that provides printable invitations, games and everything else you may need for hosting a Baby Shower event. The LittleSizzle story starts...

The Journal went on a quest to identify the user actions — an app download, an article share, repeat reading of a particular reporter’s...

There’s a costly crisis brewing in online retail today: product returns. It is the result of a lethal combination of omnichannel shoppers and bad product...

The yearly “most highly anticipated slide deck of the year” is out again. It’s Mary Meeker’s 2019 Internet Trends Report. Meeker first crafted a report...

Lookalike audiences are simple and powerful. Take an audience group that has performed well for you and then use platforms like Facebook or Google...

eCommerce brands are always looking for the best ways to utilize user generated content (UGC). Today’s case study was run by Inflow, an eCommerce digital...

2.9 billion - the number of projected worldwide email users by the end of 2019. One-third of the entire population of the world is hearing...

This post covers the most common mistakes designers make and how to fix them, also some tricks & tips on delivering a good looking...

You've heard it before, but it’s worth repeating: For every $1 you spend on email marketing, you can expect an average return of $32: Simply put:...

In 2015, The Fader reported that out of Spotify’s 75 million monthly users, 20 million are paying customers. A 26.6% conversion rate is staggering on freemium...

“I know my users, I wouldn’t be in this business if I didn’t.” No, you don’t. It’s easy for business owners to “know their users” and...

A story is up to 22x more memorable than a fact... but combine both stories and facts / data together, and you've got the...

Nothing is more frustrating than seeing your website rank on the umpteenth page of Google, despite your continued efforts to climb the ranks. Sometimes it...

You may not be content with where your conversions are at this moment. You may not even know if your conversion rate is good...

The California DMV is outsmarting most subscription companies... ...at least when it comes to their annual renewal strategy. The DMV sends out reminders for car...