Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

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Two Emotional Triggers That Boost Conversions (Including Formulas)

What really drives the way your prospects and customers make decisions? While we may like to think of ourselves as rational, logical, data-driven people who make informed...

LinkedIn Video Ads: Relevance, Specs, and Use Cases

How is LinkedIn better than Facebook, Google or YouTube? On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an...

Best Practices for Getting Your Sales Emails Opened (and Read)

Cold emailing is a critical tool for prospecting. But in today’s era of overstuffed inboxes, it’s all too easy for a carefully crafted email...

In conversion optimization, removing is as important as adding

When you start optimizing a website, it’s relatively easy in terms of what needs fixing. You figure out what’s not working, then form a...

How to Leverage the Power of Emotion in Facebook Ads

How many Facebook ads do you see in your news feed a day? We’re so used to being targeted by brands everywhere on the web...

3 essential analytics insights for all types of businesses

Google Analytics has a lot of data. Some of it is very useful and very obvious. But some gems are hidden deeper and provide very helpful insights....

The Complete Guide to Facebook Video Ads

Standing out in busy social media feeds is getting harder. But here’s the thing with a good Facebook video: it stops your users’ scrolling and...

Paid Search Pitfalls That Kill Your Conversion Rate

If you run a paid search campaign, every click costs, so it’s better to avoid making costly mistakes. The list below will help you with...

One conversion factor to rule them all

Can one single factor make an almost guaranteed big difference in terms of conversions? Yes. And that factor is page speed. Paradoxically, when you improve what’s...

What drove the sale?

When a sale happens on your website, do you know what drove it? It very rarely is simple and straightforward. Usually, multiple touchpoints need to...

Testimonials that don’t suck: the complete guide [with examples]

What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise? Unless you were born yesterday, that...

Why Multi-Touch Attribution Is Still So Difficult & How To Excel At It

It’s 2019, shouldn’t multi-touch attribution be easy by now? You would think so, but you’d be wrong. If you’re struggling to incorporate multi-touch attribution into your...

How to Write Powerful Product Descriptions that Sell

Use these steps to improve your product descriptions and push your conversion rate up. Wouldn’t it be fantastic to uncover a simple tactic you can...

Square Image vs. Landscape: What Works Best on Facebook? (a $1,200 Experiment)

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging...

Don’t assume anything

As I mentioned a couple of weeks ago, you do not know your users. Something may be obvious and trivial for you but baffling for your...

How to uncover & market to the companies browsing your site

Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled...

Best B2B Content: Analysis and Insights from Over 50,000 Articles

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

How to Build an Instagram Welcome Offer: Grow Your List & Drive Sales From Instagram Bio Traffic

Use this easy tactic to drive e-commerce visits and generate sales from Instagram. Instagram is a powerful promotional platform for all kinds of e-commerce businesses....

Pain-Point SEO: How to Produce SEO Content That Drives Conversions

If you were to look inside your Google Analytics right now, chances are that a majority of the traffic on your blog comes from...

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

In a recent survey of over 2,000 mobile app users, CleverTap (a mobile marketing platform) asked users their main reason for uninstalling mobile apps...

[Campaign case study] How Aussie Broadband doubled their revenue from $25m to $50m ARR in 12 months

This is a case study of how Aussie Broadband (a small Australian telco provider), working with an outside marketing agency (Web Profits), doubled their...