Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Inspiration

Data Discrepancies in Google Analytics, effective Facebook video ads, eCommerce email domination, checkout pitfalls and content tactics

5 articles for the price of one... Data Discrepancies in Google Analytics: What Can Go Wrong, Why, &...

Low-budget viral ads examples

30 years ago, to get millions of views you needed a Super Bowl budget. Today all you need is a phone and an idea. Grab...

What are trigger words? 50 examples to increase conversions

If you aren’t using trigger words in your headlines, calls to action, and other marketing copy, you should start now. Trigger words can dramatically...

12 cognitive biases to drive e-commerce sales

Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than...

A/B tests you can run on your e-commerce cart

Performing A/B tests on an e-commerce cart should give you valuable insights for improving conversions. What makes people increase the sizes of their purchase?...

10 principles for ethical UX designs

With the rise of dark patterns in UX, it’s never been more essential that the products we create are honest and reliable. “To be persuasive...

78 marketing questions to ask (for user testing, A/B testing)

Spectacular marketers are the ones who are always asking the right marketing questions. They’re the ones who always have a brilliant campaign idea up...

(17) Tips for great copywriting

1) Write with your eraser You get 100 bucks for every word you rub out from your title: 2) Don't exaggerate An honest line always feels warmer: 3)...

Cognitive biases e-commerce marketers need to know (12 of them)

Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This...

Top 40+ eCommerce Case Studies

Case studies are both great and misleading. Great because you can learn a lot about what worked for different companies. Misleading because you’re learning about what...

How to save your optimization program right now

With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and...

Growth Story: “$1,000 MRR: harder than I anticipated”

While learning about growing a company from $100k to $1m in monthly revenue is exciting, it might be more interesting and insightful to read...

All you need to know about button design

“You press the button, we do the rest,” — Kodak cameras appealed to potential consumers, through a catchy and direct tagline. This is what fascinates...

Learnings from spending $6 million on Google Ads last year

This is an article by Nick Lafferty, who spent $6 million on Google Ads, managing his employer’s ad campaigns. I had an unlimited budget. I...
one email one purpose

$1,000,000 email sequences (and how you can create them too)

Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing. Truth is, email can be the...

We’re not as rational as we think (Cognitive Bias in UX)

The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we...

9 tips to write the best Facebook ads ever (with examples)

There’s a lot that has to come together to make a Facebook ad successful—you need the right targeting, a great image or video, and...
How to redesign

How to redesign, step by step guide

The process described in this article will work for various scopes of redesign — from a feature or view level to full application redesigns....

Funny emails – It’s OK to go rogue from the corporate world

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your...

Hook potential buyers with these 7 above the fold examples

E-commerce shoppers scroll more frequently than ever. Scrolling is second nature to today’s users, especially with the widespread use of mobile devices. That said, nailing...

How one simple strategy changed the candy industry

More than a hundred years ago, a remarkable entrepreneur used a clever marketing strategy to create explosive sales for a rather ordinary candy product. Edward...