Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Inspiration

Why Sites in High-Growth Industries Have Terrible UX

If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? Wrong. Last week ConversionXL...

How successful e-commerce sites adapt their product filters to reflect the users’ mental shopping lists

Too much choice can overwhelm and discourage us. It’s human nature. It’s called a “paradox of choice”. We say we always want to have more choice...

Format the ‘expiration date’ fields exactly the same as the physical credit card (90% get it wrong)

A sad but true fact is that users struggle to input their credit card expiration date — a seemingly simple field to complete. In fact, users...

Why Most Redesigns Fail (and How to Make Sure Yours Doesn’t)

We’ve all heard the horror stories of beautiful (costly) redesigns, causing a whole lot of damage for businesses, yet companies still do them all...

The 5 most common ecommerce mistakes to avoid

There are different types of common ecommerce mistakes you probably do. Today’s article will focus on five of them. Two common ecommerce mistakes about management and...

How To Write Better Headlines (Even If You’re A Complete Beginner)

Writing high-quality articles takes a ton of time, but sadly many high-quality articles won’t even get read. 8 out of 10 people will read headlines...

Use Exit Intent Popups to Boost Your Signups by 150% (In Just 15 Minutes)

Exit-intent popups get a lot of hate. People say they’re annoying and useless, and fail to re-engage visitors who decide to leave the site. But that’s...

Micro nudge: a micro animation for behavioral change

When you need to make an ecommerce website as effective as possible, you need to focus on the big things. Trust, checkout flow, good...

Why Do Google, Airbnb, And Pinterest All Have Such Similar Logos?

Why do so many tech companies’ logos look the same? From Google and Airbnb to Spotify and Pinterest, these companies have gradually shifted their...

Quick Fixes to Make Your Mobile Traffic Convert

Stats show that for most industries, a major part of online traffic comes from mobile devices: This means that if you’re not optimized for mobile...

7 lessons that will make you a better entrepreneur

Catchy (and a bit clickbaity) title but a lot of great content and lessons. Or at least food for thought. Below you’ll find a few...

4 Ways to Get Customers to Add More to their Shopping Carts

You've done the hard work. You have managed to get people to your ecommerce site. They are browsing, reading, deciding, even buying. What next? You could...

9 Best Marketing Groups on Facebook (to Level Up Your Skills)

Facebook groups provide an excellent source of knowledge and practical advice for marketing professionals. But how many times have you joined a marketing‐related group,...

How to deal with cart abandonment: Inside the mind of a customer

Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart. To understand...

How Poor Conversion Rates Cost Marketers Millions of Dollars

The title is a bit of an exaggeration but the points in the article are still valid and worth having a look at. What many...

Carousels on Mobile Devices

Quick summary: Carousels on touch screens are plagued by low discoverability and sequential access, and not all designs implement swipe as a carousel control. On...

15 Real-World Pop-Up Examples that will Change Your Mind About Them

Let’s be frank: a pop-up is a clutch way to hook qualified leads on a lead capture page. But, everyone hates pop-ups, right? Not exactly. Everyone...

Users Don’t Want Filters, They Want Better Content

For Hopper (an app that tells you when to book and when to wait for flights and hotels), the ability to narrow down flight...

Top 20 A/B Ecommerce Test Ideas

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend...

5 business-critical questions to ask customers when your product isn’t selling

What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? Reach out to the only people...

How to Optimize Order Confirmation Emails for Higher Engagement

There’s a type of automated email, that is often overlooked, but is very important: the order confirmation email. Order confirmation emails are often triggered immediately...