Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Inspiration

7 digital marketing strategies that actually work

Chatbots. A/B split tests. Complicated marketing funnels. Forget them all. If you’re running a small business, none of these things should be your focus. The digital marketing...

Guest checkout tactics to grow ecommerce sales (with examples and ideas)

Test and implement these guest checkout tactics to reduce cart abandonment, grow ecommerce sales and conversion rates, and have your customers complete the purchase. As...

Best practices for mobile (by Google)

After years of neglecting Google Optimizer, Google has finally refocused on the tool, and now they’re providing additional value with conversion tips and best...

UX writing: how to be more human & increase site conversions

Here is the truth about conversion rates: It’s hard to keep leads interested throughout the whole funnel. Leads drop out of the different stages of...

How to uncover your competitors’ content strategy

If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate...

5 best-in-class ‘Order Review’ page implementations

When considering Checkout Optimization, the “Order Review” step shouldn’t be overlooked. Checkout usability testing shows that issues encountered here can easily cause users to...
test results google optimize

Test results from companies (real data from Google Optimize)

Get inspired by what other companies have tested and the real results they've achieved. It looks like Google decided to finally put more effort into...

How to write a Welcome Email and welcome new subscribers to your email list

Welcome! Easy to say—hard to do well. The first email you send to new subscribers, customers, or clients is a high-stakes, high-impact moment for your...

How to engage Instagram followers with copy so they love your brand and buy your products

Note: This article is by Kaleena Stroud, a copywriter for eCommerce businesses.Beware: A LOT of pictures and examples ahead.Kaleena, take over the 🎤 please. I...

12 best marketing podcasts to make you a better marketer

You can learn new stuff by reading (like you’re reading this now) or - when reading is not an option - you can learn...

Sales copy: 7 never-fail principles

Why is it that some books become bestsellers and others can hardly sell 100 copies? Why do you read some books with passion and...

Reddit Ads vs. Quora Ads – the $2.500 experiment

Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. Reddit and Quora are...

5 B2B website optimization opportunities you overlooked

You’ve heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. This...

Ultimate utilities for analysts in 2019

This article will be useful for business analysts, marketing specialists, marketing analysts, data enthusiasts, and business owners. If you’re interested in analytics, you’ll definitely find...

8 tips for writing better UX case studies

Thousands of articles are dedicated to the benefits of blogging. But there are much fewer articles that provide recommendations on what B2B businesses should...

How an online store converts 30.29% of page visitors into email subscribers

LittleSizzle is an online store that provides printable invitations, games and everything else you may need for hosting a Baby Shower event. The LittleSizzle story starts...

Habit formation: How The Wall Street Journal used user-level data to keep subscribers coming back

The Journal went on a quest to identify the user actions — an app download, an article share, repeat reading of a particular reporter’s...

How an Instagram CRO experiment lifted sales by double digits for one ecommerce website

eCommerce brands are always looking for the best ways to utilize user generated content (UGC). Today’s case study was run by Inflow, an eCommerce digital...

8 rules for perfect form design

This post covers the most common mistakes designers make and how to fix them, also some tricks & tips on delivering a good looking...

7 creative ways to collect emails without being spammy

You've heard it before, but it’s worth repeating: For every $1 you spend on email marketing, you can expect an average return of $32: Simply put:...

Case Study: How Spotify achieves astonishing 46% conversion rate from free to paid

In 2015, The Fader reported that out of Spotify’s 75 million monthly users, 20 million are paying customers. A 26.6% conversion rate is staggering on freemium...