Top 10 application-design mistakes
Designing complex applications is a challenging undertaking. Building applications that have both the depth to support complicated tasks and the intuitiveness to make it clear...
The complete collection of landing page examples
A good offer alone is not enough to guarantee success. You also need to communicate that offer to your target audience. Typically in the form...
47 Facebook ad examples that you can swipe for your business
Launching a Facebook ad campaign is fairly easy.
Launching a Facebook ad campaign that ROIs, however, is another story.
You can’t just throw an image and...
Footers: Design patterns and when to use each
Footers can be found at the bottom of almost every web page. Their presence is critical and highly underrated.
Footer Basics
We tend to dedicate our...
User onboarding best practices
User onboarding can be (and often is) the difference between a successful SaaS company and a failing one.
Good onboarding doesn’t just introduce your users...
Trivial vs. Radical A/B testing
It’s relatively easy to have a high percentage of winning tests in A/B testing.
But it’s better to run...
How to best mark required fields in forms
A common question when designing forms: should you mark the required fields in a form? If most fields in the form are...
13 simple ways to increase your ecommerce store’s average order value
There are 3 ways to grow an eCommerce business:
Drive more targeted traffic (customer acquisition)Increase the frequency of purchase...
10 powerful user biases, with real-life examples
Have you ever noticed how sometimes you make decisions in a blink of an eye? Or maybe sometimes you follow the crowd...
8 lessons learned from 10,000 hours spent obsessing over product
In his book, Outliers, Malcolm Gladwell makes the claim that it takes 10,000 hours to become an expert on something. And although...
10 best practices for a successful ecommerce homepage
Since the homepage is the first thing users see when they visit your site, it makes sense to concentrate on this element and to...
15 different A/B tests that can boost your lead generation conversions
Your site has to remain relevant and keep on generating leads. So, if you need some A/B test ideas, this article could be just...
5 marketing trends for 2020 by a grumpy martech CEO
The article by Andrus Purde, co-founder and CEO of Outfunnel, a marketing automation tool.
Why does the grumpiness matter when speaking about marketing trends? Because...
How to use Facebook’s Dynamic Ads for quality blog traffic
You went to a lot of effort to design your blog and write each blog post, but how much time have you put into...
How successful companies got their first users
Interested to see how successful companies got their very first users, from scratch?
Companies like these:
Many billion and million-dollar companies did not start out with...
Top 5 articles from 2019
Top 5 articles from 2019:
Secret Google UX Playbooks – all leaked playbooks in one placeThe most popular article, by far, is a compilation of...
Power up your website: 15 must-haves for social proof
Every online business strives to win over the hearts of customers. One of the most important techniques to achieve that is social proof.
Let’s remind...
UX guidelines for ecommerce product pages
Summary: Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the...
Google Ventures’ Guide to UX Research for Startups
How to learn more faster
Since 2010, GV (formerly Google Ventures) helped hundreds of startups (like Nest, Foundation Medicine, Flatiron Health, Slack, Gusto, Lime, and...
19 marketing strategies that bootstrapped Ahrefs to $40m ARR
“You don’t have Google Analytics on your site?”
“Nope, or the Facebook Pixel.”, said Tim.
You don’t have the Facebook Pixel on your site?”
“Nope”, said Tim...
Case Study: Getting clients by comparing yourself to your competitors
Podia Case Study. Annie Maguire helped Podia stand out against their competitors (and convert more customers) using comparison pages. She created nine comparison pages for...