Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Marketing

How to uncover your competitor’s Facebook Ads strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers...

Facebook Ads case study: ROAS from 0 to 29.5 in 3 months for furniture eCommerce site

 If you’re wasting time and money each month on Facebook advertising and not seeing results, there’s a good chance you aren’t setting up your...

How to jump-start your writing: here’s an instant breakthrough for writer’s block

 If you’re starting to write an email or a sales letter, or an ad, or a blog post, but you can’t come up with...

The unrivaled guide to onboarding emails

You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop...

The next era of web marketing: How marketers can stay ahead of industry-wide change in 2019 and beyond

From 2009 up to 2016, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it,...

What is search intent? A complete guide for beginners

Looking to rank in Google in 2019? You need to create content that aligns with search intent. It’s difficult...

28 effective customer feedback questions

What’s best for your users and customers is (usually) best for your business. But how do you know what’s best for your users? You have to...

Timeless marketing advice from a chicken

Who are you selling to? When selling, you need to know exactly who you are selling to. Enterprises Small businesses Hobbyists Lawyers Dentists Fortune 500 executives Startups If you don’t know who you’re...

Choosing the best timing for your emails

Timing is everything. There is the best time for falling asleep, the best time for hitting the gym, the best time for drinking coffee —...

The worst sales promotion in history

In 1992, Hoover offered two free international flights with any £100 purchase. Today, it’s remembered as the worst sales promotion in history. It’s sometimes good...

4 steps to crank up your Facebook ad creative

Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are...

7 digital marketing strategies that actually work

Chatbots. A/B split tests. Complicated marketing funnels. Forget them all. If you’re running a small business, none of these things should be your focus. The digital marketing...

Guest checkout tactics to grow ecommerce sales (with examples and ideas)

Test and implement these guest checkout tactics to reduce cart abandonment, grow ecommerce sales and conversion rates, and have your customers complete the purchase. As...

How to uncover your competitors’ content strategy

If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate...

The 55 best free SEO tools [for 2019]

Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support. But for 70 percent of other...

How to engage Instagram followers with copy so they love your brand and buy your products

Note: This article is by Kaleena Stroud, a copywriter for eCommerce businesses.Beware: A LOT of pictures and examples ahead.Kaleena, take over the 🎤 please. I...

12 best marketing podcasts to make you a better marketer

You can learn new stuff by reading (like you’re reading this now) or - when reading is not an option - you can learn...

Reddit Ads vs. Quora Ads – the $2.500 experiment

Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. Reddit and Quora are...

8 tips for writing better UX case studies

Thousands of articles are dedicated to the benefits of blogging. But there are much fewer articles that provide recommendations on what B2B businesses should...

How an online store converts 30.29% of page visitors into email subscribers

LittleSizzle is an online store that provides printable invitations, games and everything else you may need for hosting a Baby Shower event. The LittleSizzle story starts...

7 ecommerce lookalike audiences that are worth testing

Lookalike audiences are simple and powerful. Take an audience group that has performed well for you and then use platforms like Facebook or Google...