Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Marketing

Apocalyptic marketing predictions

It seems like every few years, marketing landscape faces some kind of an apocalypse: First, TV is declared dead. Bet on the web instead. Then retail....

5 marketing trends for 2020 by a grumpy martech CEO

The article by Andrus Purde, co-founder and CEO of Outfunnel, a marketing automation tool. Why does the grumpiness matter when speaking about marketing trends? Because...

How to use Facebook’s Dynamic Ads for quality blog traffic

You went to a lot of effort to design your blog and write each blog post, but how much time have you put into...

How successful companies got their first users

Interested to see how successful companies got their very first users, from scratch? Companies like these: Many billion and million-dollar companies did not start out with...

Top 5 articles from 2019

Top 5 articles from 2019: Secret Google UX Playbooks – all leaked playbooks in one placeThe most popular article, by far, is a compilation of...

Power up your website: 15 must-haves for social proof

Every online business strives to win over the hearts of customers. One of the most important techniques to achieve that is social proof. Let’s remind...

19 marketing strategies that bootstrapped Ahrefs to $40m ARR

“You don’t have Google Analytics on your site?” “Nope, or the Facebook Pixel.”, said Tim. You don’t have the Facebook Pixel on your site?” “Nope”, said Tim...

Case Study: Getting clients by comparing yourself to your competitors

 Podia Case Study. Annie Maguire helped Podia stand out against their competitors (and convert more customers) using comparison pages. She created nine comparison pages for...

9 reasons your website isn’t showing up on Google (and how to fix it)

Does it feel like you’ve done everything right, yet your website is still nowhere to be seen in Google’s search results?   The bad news:...

20 reasons your Facebook ads are failing (and what you can do about it)

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from...

17 examples of Instagram and Facebook stories that convert

Instagram and Facebook Stories have become an integral part of both platforms, and if you’re not using them regularly, you’re missing a valuable opportunity...

27 jaw-dropping landing pages in the Ecommerce Landing Page Lookbook

Looking for an inspiration for your next landing page? Not sure what’s just beautiful and what is actually beautiful and profitable? Unbounce (a landing page building tool)...

The 10 best SaaS podcasts of 2019

Learning from other SaaS founders, CEOs and marketers is one of the best ways to learn how to grow your SaaS. That’s why interview-style...

5 creative techniques to increase e-commerce traffic (with examples)

E-commerce is growing, and shoppers are willing to shell out big money for the products they love. But to get your piece of the action,...

The evolution of marketing: How modern ads compare to historical ads

At first glance, vintage/antique advertising was massively different from modern ads, even modern print ads. But the core elements haven’t changed all that much…...

Email deliverability: What is it and how to improve it

According to Return Path’s 2018 Deliverability Benchmark Report, 15% of emails around the world fail to reach subscriber inboxes. And it doesn’t just encompass spammy content....

40+ ecommerce marketing stats for 2020 planning

To create effective strategies, you need data and understanding of trends. Below are important metrics as they relate to conversion rates, add-to-cart rates, and personalization....

Innovation? Or no risk? You can’t have both.

You can play it safe and work on incrementally improving what you have. Or, from time to time, you...

Hot tips to improve your Instagram Ads

Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Everyone seems to have their own opinion or their own...

10 Instagram stats that may surprise you

At this point, Instagram isn’t even mainstream—it’s practically THE stream. And as marketers, we love data. We want to know what’s working and when it’s...

How to use your About page as a secret weapon to boost credibility and drive leads

Most people really don’t want to talk about themselves. Maybe we feel we are being self-centered. . . Maybe we think we are being narcissistic....