Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Marketing

How to Improve SEO: 8 Tactics That Don’t Require New Content

Are your pages not ranking where you want them to be? Let’s fix that. SEO is a long‐term game. You need a solid strategy, the...

How to write a service page that converts

How do you write a persuasive service page in a  crowded, done-to-death niche? That’s the challenge Joel Klettke was tasked with when Ross Hudgens of Siege...

5 Reasons Your High CTR Ads Result In Low Conversion Rates

Let me tell you a marketer’s nightmare. You’d crafted a landing page, created an ad copy, selected high-volume keywords to bid on, and held...

8 Tips to Make a Better Mobile Landing Page

The thing that will turn visitors into customers is a landing page. Landing pages can be very tricky since they’re a fusion of hard science,...

Speak your customers’ language or don’t speak at all

If a potential customer doesn’t trust you or your company, they simply won’t buy from you. Trust is the foundation without which all the other...

3 Super-Persuasive Emotions You Haven’t Used (To Influence Sales)

Even this title uses one of them! Read on to discover which potent emotional traits your business is overlooking — before keen competitors beat...

How to Design Effective Facebook Ad Images

We all struggle to get a good conversion rate with Facebook Ads, sometimes. But then there are other times when you know that your product...

Customer journey cheatsheet

Customer journey consists of 5 stages: Awareness Consideration Purchase Retention Advocacy And your offer should reflect that. If you blast the same offer to everyone, regardless of where they are...

5 Critical Factors for Optimizing Luxury Ecommerce Sites

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. And in the 1990’s, Ford Motor Group learned...

7 Proven Ways to Boost Your Mobile Conversion Rate (Without Hurting The User Experience)

Mobile is not the future. Mobile is now. Even more so for e-commerce. Mobile users are expected to make up almost 73% of total e-commerce sales...

How to Use Pain-Point SEO to Increase Sales 300% in 2 months

A couple months ago, I’ve posted an article Pain-Point SEO: How to Produce SEO Content That Drives Conversions. It was about the process for...

A more effective alternative to paid ads

What to do when you don’t have (enough) money for paid ads? While paid ads can be very successful, they are expensive and only getting...

LinkedIn Video Ads: Relevance, Specs, and Use Cases

How is LinkedIn better than Facebook, Google or YouTube? On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an...

Best Practices for Getting Your Sales Emails Opened (and Read)

Cold emailing is a critical tool for prospecting. But in today’s era of overstuffed inboxes, it’s all too easy for a carefully crafted email...

How to Leverage the Power of Emotion in Facebook Ads

How many Facebook ads do you see in your news feed a day? We’re so used to being targeted by brands everywhere on the web...

The Complete Guide to Facebook Video Ads

Standing out in busy social media feeds is getting harder. But here’s the thing with a good Facebook video: it stops your users’ scrolling and...

Paid Search Pitfalls That Kill Your Conversion Rate

If you run a paid search campaign, every click costs, so it’s better to avoid making costly mistakes. The list below will help you with...

What drove the sale?

When a sale happens on your website, do you know what drove it? It very rarely is simple and straightforward. Usually, multiple touchpoints need to...

Testimonials that don’t suck: the complete guide [with examples]

What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise? Unless you were born yesterday, that...

Why Multi-Touch Attribution Is Still So Difficult & How To Excel At It

It’s 2019, shouldn’t multi-touch attribution be easy by now? You would think so, but you’d be wrong. If you’re struggling to incorporate multi-touch attribution into your...

Square Image vs. Landscape: What Works Best on Facebook? (a $1,200 Experiment)

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging...