Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Marketing

Brand Identity

What can you do you if everyone in your market is special, exceptional, one-of-a-kind, with an extraordinary, unique product or service? You could be very...

The ROI of Marketing

Whatever you do, if you can’t measure the financial impact of your actions, you’re likely to be one of the first to be cut...

Make Testimonials More Persuasive

Don’t kid yourself into thinking that your viewers believe your testimonials are real and genuine. Any website that hosts its own testimonials has the opportunity...

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Are you running any Facebook ads? Or do you plan to, in the near future? Then this is for you. It sure feels like every time...

The Future of SEO Has Never Been Clearer (nor more ignored)

Rand Fishkin, one of the most known figures in SEO world, a founder and ex-CEO of Moz, sees the future of SEO this way: ...

Making Web Visitors Feel Good: 6 Things to Consider to Build Trust Online

Trust is one of the most important factors when making a buying decision. If web visitors are going to take your desired conversion action, they...

12 Ingenious Customer Retention Strategies For Small Businesses

$243. That’s the global average value of one lost customer. $243 doesn’t sound like a lot, but let’s put this into perspective. If you lose 100...

Instantly Establish Credibility Online

When selling anything online people almost always prefer to buy from people and companies that they trust. In fact, many times people are willing to...

Five ways ecommerce brands can build customer loyalty

What makes a customer come back for more? In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service...

Growing and Scaling a Successful eCommerce Business: The Ultimate Guide

Today I have something different for you. It’s not just an article. It’s almost like a book. An interesting, profitable book. If you have anything to...

Ecommerce Facebook Ads: $1,000,000 Ad Spend, 4X ROI (Hint: Puppies)

Spend $1 million in less than 30 days to generate a minimum of $4 million in sales?! That was the challenge given to the team...

The 7 Most Important SEO Ranking Factors in 2018

SEO changes all the time. Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the...

Creating A Sense Of Urgency For Higher Conversion Rates

By every indicator available, ecommerce is continuing to grow at an insane speed. Ecommerce is already totaling up to 5% of overall commerce, and...

The 35 Headline Formulas of John Caples

According to “The Father of Advertising,” David Ogilvy, the headline is responsible for 80% of success (of an article, an ad, or your homepage.) On...

Why your headlines are worth almost all your content marketing efforts (and how to improve them)

Increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown...

CRO Copywriting: Your Ticket To The Best Formula For Effective Copywriting

Have you wondered how conversion-oriented copywriting differs from other types of writing? I like this description: it’s about weaving scientific persuasion tactics within prose and...

The SEO versus Social Battle Has a New Winner

For the first time in 3 years, search is responsible for more website traffic than social. Since 2014, search has lagged behind social, but the...

Stop Annoying Your App Users: 4 Push Notification Best Practices

Push notifications are sometimes more important than the rest of your UX. Notifications can be the difference between someone checking the app regularly and...

Emojis in Email Marketing Guide + What Experts Say

Emojis have grown and evolved a lot in recent years. They gained tremendous traction in both personal and professional communication. “Gifs and emojis can be...

Psychological Hacks For A Better Email Marketing Experience

Email marketing a very effective channel. With a lot of competition. Most people consider the email inbox as their personal space. They get annoyed easily...

Why Sushi Pricing is Painful, and How to Fix It

What’s the worst way to sell something? Sushi pricing, where the customer pays a separate price for each bite, might well rank at the top. According...