Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Marketing

What drove the sale?

When a sale happens on your website, do you know what drove it? It very rarely is simple and straightforward. Usually, multiple touchpoints need to...

Testimonials that don’t suck: the complete guide [with examples]

What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise? Unless you were born yesterday, that...

Why Multi-Touch Attribution Is Still So Difficult & How To Excel At It

It’s 2019, shouldn’t multi-touch attribution be easy by now? You would think so, but you’d be wrong. If you’re struggling to incorporate multi-touch attribution into your...

Square Image vs. Landscape: What Works Best on Facebook? (a $1,200 Experiment)

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging...

How to uncover & market to the companies browsing your site

Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled...

Slow Loads Sabotage Your Conversions: 2019 Page Speed Report

Did you know that 86% of women between 18 and 24 admit they’re less likely to buy something when a webpage is slow to...

Best B2B Content: Analysis and Insights from Over 50,000 Articles

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

How to Build an Instagram Welcome Offer: Grow Your List & Drive Sales From Instagram Bio Traffic

Use this easy tactic to drive e-commerce visits and generate sales from Instagram. Instagram is a powerful promotional platform for all kinds of e-commerce businesses....

Pain-Point SEO: How to Produce SEO Content That Drives Conversions

If you were to look inside your Google Analytics right now, chances are that a majority of the traffic on your blog comes from...

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

In a recent survey of over 2,000 mobile app users, CleverTap (a mobile marketing platform) asked users their main reason for uninstalling mobile apps...

[Campaign case study] How Aussie Broadband doubled their revenue from $25m to $50m ARR in 12 months

This is a case study of how Aussie Broadband (a small Australian telco provider), working with an outside marketing agency (Web Profits), doubled their...

Forget the Images: Long Facebook Ad Copy Works

When advertising on Facebook, you often find yourself troubleshooting ad campaigns that aren’t working. You focus on bidding, on audiences and on ad structure – forgetting...

3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign

Cart abandonment rates hold steady at around 75%. One of the biggest challenges in ecommerce is persuading your customers to come back and buy the...

The Average Website Conversion Rate by Industry

Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on...

Convert your mobile browsers into buyers with these recommendations

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends...

[Winners Revealed] Top 5 Best Landing Pages of the 2018 Leadpages Awards

Leadpages, one of the leading landing page builders, hosted the first annual Leadpages Awards. They received more than 500 submissions from all over the world....

Stop Asking Users What They Want

Sometimes, instead of improving what you have, you need to create a new product. Or add a new feature that wasn’t there before. At some...

Neuromarketing Books: The Ultimate Reading List

I read. A lot. Both for my work and for pleasure. Luckily for me, often this is the same thing. Over the last few years,...

Important Facebook Features Every Marketer Needs To Take Advantage Of

Facebook has 2.27 billion monthly active users, but to gain more visibility on the platform, you must know Facebook’s most important features in order...

Landing Page and Web Design Trends You Should Know for 2019

Don’t want your pages to look like everybody else’s? Check out these 5 landing page and web design trends for 2019. From dynamic typography to...

Beginner’s Guide To Account-Based Content Marketing

First, what is account-based marketing? Traditional marketing targets a wide audience. That audience may be very specific; it may be very defined; but your strategy...