Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Marketing

Bad personalization is worse than no personalization

Don’t you hate it when you get emails starting with “Dear Radek”? (With your name instead of Radek, of course). I know I do. Even worse,...

5 Hacks to Start a Conversation with an Influencer

If you’re not using influencer marketing in 2018, you’d better have a good reason. The recent stats showed that 92% of marketers who used influencer marketing...

9 Best Marketing Groups on Facebook (to Level Up Your Skills)

Facebook groups provide an excellent source of knowledge and practical advice for marketing professionals. But how many times have you joined a marketing‐related group,...

How NOT to do marketing automation

Marketing automation can be very effective. If done properly. Even cold emailing can be personalized and tailored properly and bring good results. This 👇 is not...

Even if it works, it doesn’t mean it’s good

Mobile marketing: We’re firing you, but the online headline-writing division wants to hire you. Source: https://xkcd.com/1327/ Conclusion It’s easy to have 90%-100% conversion rates. Just offer your most...

How to Optimize Order Confirmation Emails for Higher Engagement

There’s a type of automated email, that is often overlooked, but is very important: the order confirmation email. Order confirmation emails are often triggered immediately...

Email Marketing Conversion Rate Comparison

Despite the emergence of new communication channels, email remains king. Email still drives the highest ROI out of all B2B marketing strategies. On average, businesses...

Brand Identity

What can you do you if everyone in your market is special, exceptional, one-of-a-kind, with an extraordinary, unique product or service? You could be very...

The ROI of Marketing

Whatever you do, if you can’t measure the financial impact of your actions, you’re likely to be one of the first to be cut...

Make Testimonials More Persuasive

Don’t kid yourself into thinking that your viewers believe your testimonials are real and genuine. Any website that hosts its own testimonials has the opportunity...

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Are you running any Facebook ads? Or do you plan to, in the near future? Then this is for you. It sure feels like every time...

The Future of SEO Has Never Been Clearer (nor more ignored)

Rand Fishkin, one of the most known figures in SEO world, a founder and ex-CEO of Moz, sees the future of SEO this way: ...

Making Web Visitors Feel Good: 6 Things to Consider to Build Trust Online

Trust is one of the most important factors when making a buying decision. If web visitors are going to take your desired conversion action, they...

12 Ingenious Customer Retention Strategies For Small Businesses

$243. That’s the global average value of one lost customer. $243 doesn’t sound like a lot, but let’s put this into perspective. If you lose 100...

Instantly Establish Credibility Online

When selling anything online people almost always prefer to buy from people and companies that they trust. In fact, many times people are willing to...

Five ways ecommerce brands can build customer loyalty

What makes a customer come back for more? In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service...

Growing and Scaling a Successful eCommerce Business: The Ultimate Guide

Today I have something different for you. It’s not just an article. It’s almost like a book. An interesting, profitable book. If you have anything to...

Ecommerce Facebook Ads: $1,000,000 Ad Spend, 4X ROI (Hint: Puppies)

Spend $1 million in less than 30 days to generate a minimum of $4 million in sales?! That was the challenge given to the team...

The 7 Most Important SEO Ranking Factors in 2018

SEO changes all the time. Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the...

Creating A Sense Of Urgency For Higher Conversion Rates

By every indicator available, ecommerce is continuing to grow at an insane speed. Ecommerce is already totaling up to 5% of overall commerce, and...

The 35 Headline Formulas of John Caples

According to “The Father of Advertising,” David Ogilvy, the headline is responsible for 80% of success (of an article, an ad, or your homepage.) On...