Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Marketing

Case Study: Getting clients by comparing yourself to your competitors

 Podia Case Study. Annie Maguire helped Podia stand out against their competitors (and convert more customers) using comparison pages. She created nine comparison pages for...

9 reasons your website isn’t showing up on Google (and how to fix it)

Does it feel like you’ve done everything right, yet your website is still nowhere to be seen in Google’s search results?   The bad news:...

20 reasons your Facebook ads are failing (and what you can do about it)

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from...

17 examples of Instagram and Facebook stories that convert

Instagram and Facebook Stories have become an integral part of both platforms, and if you’re not using them regularly, you’re missing a valuable opportunity...

27 jaw-dropping landing pages in the Ecommerce Landing Page Lookbook

Looking for an inspiration for your next landing page? Not sure what’s just beautiful and what is actually beautiful and profitable? Unbounce (a landing page building tool)...

The 10 best SaaS podcasts of 2019

Learning from other SaaS founders, CEOs and marketers is one of the best ways to learn how to grow your SaaS. That’s why interview-style...

5 creative techniques to increase e-commerce traffic (with examples)

E-commerce is growing, and shoppers are willing to shell out big money for the products they love. But to get your piece of the action,...

The evolution of marketing: How modern ads compare to historical ads

At first glance, vintage/antique advertising was massively different from modern ads, even modern print ads. But the core elements haven’t changed all that much…...

Email deliverability: What is it and how to improve it

According to Return Path’s 2018 Deliverability Benchmark Report, 15% of emails around the world fail to reach subscriber inboxes. And it doesn’t just encompass spammy content....

40+ ecommerce marketing stats for 2020 planning

To create effective strategies, you need data and understanding of trends. Below are important metrics as they relate to conversion rates, add-to-cart rates, and personalization....

Innovation? Or no risk? You can’t have both.

You can play it safe and work on incrementally improving what you have. Or, from time to time, you...

Hot tips to improve your Instagram Ads

Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Everyone seems to have their own opinion or their own...

10 Instagram stats that may surprise you

At this point, Instagram isn’t even mainstream—it’s practically THE stream. And as marketers, we love data. We want to know what’s working and when it’s...

How to use your About page as a secret weapon to boost credibility and drive leads

Most people really don’t want to talk about themselves. Maybe we feel we are being self-centered. . . Maybe we think we are being narcissistic....

The top 11 most effective B2B marketing strategies for 2020

In some ways, marketing is a simple business. Three in five digital marketers say their biggest challenge is generating traffic and leads. And if...

Learnings from capturing over 50,000 emails in viral competitions

We often hear marketers singing the praises of email – after all, it’s one of the few channels that’s free of advertising spend. But...

[100 experts surveyed] Here are the best content marketing tools

Jawfish Digital, a content marketing agency, surveyed 100 marketing professionals and asked them: What content marketing tools do you use, why, and how has each...

SaaS content marketing: 5 proven strategies to earn links

Links to blog posts or long-form resources increase their search visibility and build awareness. They also help sites rank for bottom-of-funnel terms—a rising tide...

5 psychological biases used in marketing

 Cognitive biases are repetitive mistakes your mind makes when judging, evaluating, remembering, or making a decision. These mistakes are not unique to you, nor...

13 marketing mistakes, myths, and misconceptions to avoid

Digital marketing has been around for more than 30 years. It’s old enough to have a house, a car, two kids, and a family...

9 powerful Facebook ad types that you can use today

Knowing which Facebook ad type to choose from is more than just a quick decision you can make at the last minute before creating...