Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Marketing

Growth Story: “$1,000 MRR: harder than I anticipated”

While learning about growing a company from $100k to $1m in monthly revenue is exciting, it might be more interesting and insightful to read...

Learnings from spending $6 million on Google Ads last year

This is an article by Nick Lafferty, who spent $6 million on Google Ads, managing his employer’s ad campaigns. I had an unlimited budget. I...
one email one purpose

$1,000,000 email sequences (and how you can create them too)

Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing. Truth is, email can be the...

7 non-obvious pandemic implications for marketing

As of this writing, the world is teetering on coronavirus calamity. Entire countries are shutting down, economies are stalling, households are imperiled. There are...

9 tips to write the best Facebook ads ever (with examples)

There’s a lot that has to come together to make a Facebook ad successful—you need the right targeting, a great image or video, and...

What ecommerce companies should be doing right now to win

A few weeks ago I’ve paused sending daily emails about growing revenue and conversion optimization because it seemed inappropriate to pretend that it was...

How to use Google Analytics to improve SEO performance

Everyone uses Google Analytics, but hardly anyone knows how to use it to improve SEO. This isn’t surprising. Google Analytics is a powerful tool, but...

Best questions to ask customers for high quality testimonials

Collecting clients’ testimonials is crucial for every company. And it’s especially important for businesses whose success largely depends on building relationships with people. Customer testimonials...

How one simple strategy changed the candy industry

More than a hundred years ago, a remarkable entrepreneur used a clever marketing strategy to create explosive sales for a rather ordinary candy product. Edward...

Instagram marketing myths you don’t want to fall for

In this article: the 8 most common and serious Instagram marketing myths popping up, again and again, + what’s actually true instead. Instagram has taken...

17 must-read books for Product and UX Designers

There are plenty of design books out there, such as the classics Don’t Make Me Think or Design of Everyday Things. And there are so many more...

47 Facebook ad examples that you can swipe for your business

Launching a Facebook ad campaign is fairly easy. Launching a Facebook ad campaign that ROIs, however, is another story. You can’t just throw an image and...

39 marketing automation tools: The best software for growing your business

To produce a successful business, you’ll need a brilliant marketing system that works to help you grow profitably. However, there’s a lot of information out...

5 email deliverability best practices to boost your inbox reach

Most marketers focus on their email content before anything else, but deliverability is an equally important metric that has a massive impact...

Apocalyptic marketing predictions

It seems like every few years, marketing landscape faces some kind of an apocalypse: First, TV is declared dead. Bet on the web instead. Then retail....

5 marketing trends for 2020 by a grumpy martech CEO

The article by Andrus Purde, co-founder and CEO of Outfunnel, a marketing automation tool. Why does the grumpiness matter when speaking about marketing trends? Because...

How to use Facebook’s Dynamic Ads for quality blog traffic

You went to a lot of effort to design your blog and write each blog post, but how much time have you put into...

How successful companies got their first users

Interested to see how successful companies got their very first users, from scratch? Companies like these: Many billion and million-dollar companies did not start out with...

Top 5 articles from 2019

Top 5 articles from 2019: Secret Google UX Playbooks – all leaked playbooks in one placeThe most popular article, by far, is a compilation of...

Power up your website: 15 must-haves for social proof

Every online business strives to win over the hearts of customers. One of the most important techniques to achieve that is social proof. Let’s remind...

19 marketing strategies that bootstrapped Ahrefs to $40m ARR

“You don’t have Google Analytics on your site?” “Nope, or the Facebook Pixel.”, said Tim. You don’t have the Facebook Pixel on your site?” “Nope”, said Tim...