Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Marketing

Learnings from capturing over 50,000 emails in viral competitions

We often hear marketers singing the praises of email – after all, it’s one of the few channels that’s free of advertising spend. But...

[100 experts surveyed] Here are the best content marketing tools

Jawfish Digital, a content marketing agency, surveyed 100 marketing professionals and asked them: What content marketing tools do you use, why, and how has each...

SaaS content marketing: 5 proven strategies to earn links

Links to blog posts or long-form resources increase their search visibility and build awareness. They also help sites rank for bottom-of-funnel terms—a rising tide...

5 psychological biases used in marketing

 Cognitive biases are repetitive mistakes your mind makes when judging, evaluating, remembering, or making a decision. These mistakes are not unique to you, nor...

13 marketing mistakes, myths, and misconceptions to avoid

Digital marketing has been around for more than 30 years. It’s old enough to have a house, a car, two kids, and a family...

9 powerful Facebook ad types that you can use today

Knowing which Facebook ad type to choose from is more than just a quick decision you can make at the last minute before creating...

7 best newsletter sign up examples

Despite WhatsApp, Instagram, TikTok, Snapchat, Facebook, and the multiple apps for digital communication popping up on our phones and desktops, email marketing continues to...

How to uncover your competitor’s Facebook Ads strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers...

Facebook Ads case study: ROAS from 0 to 29.5 in 3 months for furniture eCommerce site

 If you’re wasting time and money each month on Facebook advertising and not seeing results, there’s a good chance you aren’t setting up your...

How to jump-start your writing: here’s an instant breakthrough for writer’s block

 If you’re starting to write an email or a sales letter, or an ad, or a blog post, but you can’t come up with...

The unrivaled guide to onboarding emails

You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop...

The next era of web marketing: How marketers can stay ahead of industry-wide change in 2019 and beyond

From 2009 up to 2016, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it,...

What is search intent? A complete guide for beginners

Looking to rank in Google in 2019? You need to create content that aligns with search intent. It’s difficult...

28 effective customer feedback questions

What’s best for your users and customers is (usually) best for your business. But how do you know what’s best for your users? You have to...

Timeless marketing advice from a chicken

Who are you selling to? When selling, you need to know exactly who you are selling to. Enterprises Small businesses Hobbyists Lawyers Dentists Fortune 500 executives Startups If you don’t know who you’re...

Choosing the best timing for your emails

Timing is everything. There is the best time for falling asleep, the best time for hitting the gym, the best time for drinking coffee —...

The worst sales promotion in history

In 1992, Hoover offered two free international flights with any £100 purchase. Today, it’s remembered as the worst sales promotion in history. It’s sometimes good...

4 steps to crank up your Facebook ad creative

Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are...

7 digital marketing strategies that actually work

Chatbots. A/B split tests. Complicated marketing funnels. Forget them all. If you’re running a small business, none of these things should be your focus. The digital marketing...

Guest checkout tactics to grow ecommerce sales (with examples and ideas)

Test and implement these guest checkout tactics to reduce cart abandonment, grow ecommerce sales and conversion rates, and have your customers complete the purchase. As...

How to uncover your competitors’ content strategy

If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate...