Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Marketing

7 creative ways to collect emails without being spammy

You've heard it before, but it’s worth repeating: For every $1 you spend on email marketing, you can expect an average return of $32: Simply put:...

Lessons from creating 150+ case studies. Here’s (almost) everything there is to know about them.

A story is up to 22x more memorable than a fact... but combine both stories and facts / data together, and you've got the...

21 ways to triple your B2B e‑commerce conversions

You may not be content with where your conversions are at this moment. You may not even know if your conversion rate is good...

Decoy Marketing – offer a similar but inferior product to sell more

Want to sell more of a product or service? Here’s a counterintuitive idea: offer your customers a similar, but inferior, at about the same...

The rise of visual search

Did you know that Google Image Search was prompted by Jennifer Lopez’s dress that everyone suddenly wanted to see? It’s hard to imagine the internet...

7 competitor monitoring and analysis tools to help improve your digital marketing efforts

Analyzing what your competitors are doing online is important for multiple purposes - from being inspired by their ideas, and avoiding their mistakes, to...

7 ways to trigger buying decisions in the brain with persuasion science

Billions of dollars are wasted on ads that fail to grab attention or motivate people to act. Since the dawn of time, humans have tried...

LinkedIn Ads: the guide to run successful campaigns

If you already know how advertising works on other social platforms, it won’t be difficult for you to understand how to advertise on LinkedIn...

Customer Interviews: The #1 thing most B2B marketers just don’t do

It’s not running ads, creating email nurture programs, growth hacking, or “creating 10X content”. But it is something that if done, and done right, has...

How Often Do You Need to Post on Facebook?

Facebook used to be the holy grail for online marketing. If you asked a publisher where the majority of their traffic came from in...

Full Year 2018 IAB internet advertising revenue report

IAB internet advertising revenue report, conducted with PricewaterhouseCoopers, is considered to be the main and the most accurate source for online advertising. Below you’ll find...

10 of the Best Social Media Tools for Marketers and Entrepreneurs

Make social media work for you! Marketers and entrepreneurs have a lot in common. Both have a dozen of very different tasks to do every...

How to Improve SEO: 8 Tactics That Don’t Require New Content

Are your pages not ranking where you want them to be? Let’s fix that. SEO is a long‐term game. You need a solid strategy, the...

How to write a service page that converts

How do you write a persuasive service page in a  crowded, done-to-death niche? That’s the challenge Joel Klettke was tasked with when Ross Hudgens of Siege...

5 Reasons Your High CTR Ads Result In Low Conversion Rates

Let me tell you a marketer’s nightmare. You’d crafted a landing page, created an ad copy, selected high-volume keywords to bid on, and held...

8 Tips to Make a Better Mobile Landing Page

The thing that will turn visitors into customers is a landing page. Landing pages can be very tricky since they’re a fusion of hard science,...

Speak your customers’ language or don’t speak at all

If a potential customer doesn’t trust you or your company, they simply won’t buy from you. Trust is the foundation without which all the other...

3 Super-Persuasive Emotions You Haven’t Used (To Influence Sales)

Even this title uses one of them! Read on to discover which potent emotional traits your business is overlooking — before keen competitors beat...

How to Design Effective Facebook Ad Images

We all struggle to get a good conversion rate with Facebook Ads, sometimes. But then there are other times when you know that your product...

Customer journey cheatsheet

Customer journey consists of 5 stages: Awareness Consideration Purchase Retention Advocacy And your offer should reflect that. If you blast the same offer to everyone, regardless of where they are...

5 Critical Factors for Optimizing Luxury Ecommerce Sites

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. And in the 1990’s, Ford Motor Group learned...