Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Psychology

10 things you should know about your users (if they’re humans)

Know your users is a fundamental product design rule. While it’s impossible to summarize all the information about users in a single article, it is...

5 psychological biases used in marketing

 Cognitive biases are repetitive mistakes your mind makes when judging, evaluating, remembering, or making a decision. These mistakes are not unique to you, nor...

Website credibility: A 39-point checklist

If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies...

Lessons from creating 150+ case studies. Here’s (almost) everything there is to know about them.

A story is up to 22x more memorable than a fact... but combine both stories and facts / data together, and you've got the...

User psychology: 6 principles for better UX design

Exceptional user experiences are rooted deep in cognitive and behavioral psychology. A deeper understanding of the psychology behind your users' decisions can help you build...

Decoy Marketing – offer a similar but inferior product to sell more

Want to sell more of a product or service? Here’s a counterintuitive idea: offer your customers a similar, but inferior, at about the same...

8 Web Design Principles to Know in 2019

Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web...

7 ways to trigger buying decisions in the brain with persuasion science

Billions of dollars are wasted on ads that fail to grab attention or motivate people to act. Since the dawn of time, humans have tried...

Pricing Psychology: 7 Clever Tweaks To Make Customers Buy Again

Your price points and structures may be impacting purchase decisions more than you might think. If you’re struggling to gain customers and, more importantly,...

How to build a better product with UX writing

Clumsy is an excellent word to describe lots of interfaces. Clumsy because they make us feel awkward when we don’t know how to perform some...

3 Super-Persuasive Emotions You Haven’t Used (To Influence Sales)

Even this title uses one of them! Read on to discover which potent emotional traits your business is overlooking — before keen competitors beat...

5 Critical Factors for Optimizing Luxury Ecommerce Sites

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. And in the 1990’s, Ford Motor Group learned...

7 Proven Ways to Boost Your Mobile Conversion Rate (Without Hurting The User Experience)

Mobile is not the future. Mobile is now. Even more so for e-commerce. Mobile users are expected to make up almost 73% of total e-commerce sales...

Two Emotional Triggers That Boost Conversions (Including Formulas)

What really drives the way your prospects and customers make decisions? While we may like to think of ourselves as rational, logical, data-driven people who make informed...

Testimonials that don’t suck: the complete guide [with examples]

What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise? Unless you were born yesterday, that...

Stop Asking Users What They Want

Sometimes, instead of improving what you have, you need to create a new product. Or add a new feature that wasn’t there before. At some...

Neuromarketing Books: The Ultimate Reading List

I read. A lot. Both for my work and for pleasure. Luckily for me, often this is the same thing. Over the last few years,...

How to use the Ben Franklin effect to increase loyalty

People don’t naturally extend goodwill to other people, let alone corporations, so loyalty needs to be carefully cultivated. But how exactly do you establish...

Don’t sell the product. Or even the benefits. Go deeper.

One of the most famous quotes in marketing comes from Harvard Business School Professor Theodore Levitt: “People don’t want to buy a quarter-inch drill....

7 Principles That Influence Our Behavior

The default setting of a product may create a better or worse habit for your users. Nudging people with a message may increase...

How to deal with cart abandonment: Inside the mind of a customer

Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart. To understand...