Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Psychology

7 Principles That Influence Our Behavior

The default setting of a product may create a better or worse habit for your users. Nudging people with a message may increase...

How to deal with cart abandonment: Inside the mind of a customer

Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart. To understand...

15 Real-World Pop-Up Examples that will Change Your Mind About Them

Let’s be frank: a pop-up is a clutch way to hook qualified leads on a lead capture page. But, everyone hates pop-ups, right? Not exactly. Everyone...

Secrets of Optimising Gambling Sites

Imagine an industry where potential customers are very skeptical and where there’s very little perceived difference between different companies. On top of that, some...

Trust or Bust – How to Improve Website First Impression

One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a...

Why Your Users’ Brains Love Checklists

In the Second World War, Boeing launched the formidable Model 299 airplane—known as the Flying Fortress. With four radical engines and an imposing wingspan...

Make Testimonials More Persuasive

Don’t kid yourself into thinking that your viewers believe your testimonials are real and genuine. Any website that hosts its own testimonials has the opportunity...

Making Web Visitors Feel Good: 6 Things to Consider to Build Trust Online

Trust is one of the most important factors when making a buying decision. If web visitors are going to take your desired conversion action, they...

Email Marketing Myths & Truths: How to Enhance Your Email Marketing Strategy

If you’ve been doing email marketing in the past couple years, I think you’ll agree with me when I say: email marketing is NOT...

7 Conversion Copywriting Hacks You’ll Wish You Knew About Sooner

You just lost some potential revenue. There goes some more. A poor conversion rate will pick your pocket day after day. That’s why you’ll love these...

Forget Everything You Know About Color Psychology and Read This Guide

There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this: Red =...

How to Get More Google Reviews using Neuroscience

Your business’s Google rating can make or break your business. Of all the business reputation indicators it’s the most visible – often displaying before...

Five ways ecommerce brands can build customer loyalty

What makes a customer come back for more? In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service...

We used these 3 copywriting principles on a home page. And doubled ecommerce revenue. (Case Study)

Take an ecommerce product’s homepage. Apply changes based on 3 copywriting principles. Run a test. Profit (to the tune of 108% lift in...

The Best Place for Error Messages on Forms

You practically can’t buy anything online without filling out some kind of a form. So it’s important to have your forms be clear, easy to...

Two Fascinating Things Salesforce Discovered When It Studied Color

The team dedicated to the Analytics product at Salesforce has conducted research to determine if color influences how quickly and accurately users make decisions. They...

A Framework for Designing a Better User Onboarding Experience

User onboarding is an essential part of product definition. Period. It has so much to do with an app’s success — really, it can...

Fonts & Typography: The Secret CRO Ingredient

When you think about optimizing conversions I bet testing different fonts is not even on your mind. You might rethink that. Just like landing pages are...

7 gamification hacks to reduce refund requests

Most people (and articles, and courses) focus on getting customers. But what do you do to keep them, after you got them? Today’s article is...

Creating A Sense Of Urgency For Higher Conversion Rates

By every indicator available, ecommerce is continuing to grow at an insane speed. Ecommerce is already totaling up to 5% of overall commerce, and...

Why your headlines are worth almost all your content marketing efforts (and how to improve them)

Increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown...