Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Psychology

Proven cold email templates, one-sentence product descriptions (+3 more)

Proven cold email templates that actually work  60+ proven cold email and sales email templates and scripts. When you're reaching out, when you're following up, when...

12 cognitive biases to drive e-commerce sales

Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than...

The author of “Don’t Make Me Think” discusses UX design evolution

Steve Krug’s classic book on web design, Don’t Make Me Think: A Common Sense Approach to Web Usability, now 20 years old and in...

Cognitive biases e-commerce marketers need to know (12 of them)

Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This...

First rule of usability? Don’t listen to users.

In the past, one of the great usability barriers was the ubiquity of cool design. As a result, billions of dollars were wasted on...

We’re not as rational as we think (Cognitive Bias in UX)

The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we...

E-commerce search: The 8 most common query types

In this article, you’ll find 8 types of search queries identified during Baymard Insititute’s large-scale usability study. Their usability testing reveals that these 8 types...

How one simple strategy changed the candy industry

More than a hundred years ago, a remarkable entrepreneur used a clever marketing strategy to create explosive sales for a rather ordinary candy product. Edward...

17 must-read books for Product and UX Designers

There are plenty of design books out there, such as the classics Don’t Make Me Think or Design of Everyday Things. And there are so many more...

13 simple ways to increase your ecommerce store’s average order value

There are 3 ways to grow an eCommerce business: Drive more targeted traffic (customer acquisition)Increase the frequency of purchase...

10 powerful user biases, with real-life examples

Have you ever noticed how sometimes you make decisions in a blink of an eye? Or maybe sometimes you follow the crowd...

Power up your website: 15 must-haves for social proof

Every online business strives to win over the hearts of customers. One of the most important techniques to achieve that is social proof. Let’s remind...

Google Ventures’ Guide to UX Research for Startups

How to learn more faster Since 2010, GV (formerly Google Ventures) helped hundreds of startups (like Nest, Foundation Medicine, Flatiron Health, Slack, Gusto, Lime, and...

Innovation? Or no risk? You can’t have both.

You can play it safe and work on incrementally improving what you have. Or, from time to time, you...

Less is more: Fewer options increase ecommerce sales

You arrive home after a long workday, curl up onto your couch, and turn on Netflix to find a movie or show to lose...

5 best tips on how using white space in design to improve better UX

 White space (or “negative space”) is an empty space between and around elements of a page. Although many may consider it a waste of...

The obvious UI is often the best UI

When we talk about common sense with product design, what we now see as strikingly obvious may not have been so apparent to designers...

Evergreen principles of persuasion to increase ecommerce conversion sales

A study was conducted in 1975 where researchers wanted to know how people would value cookies in two identical glass jars, one of which had...

Power of 10: The weird psychology of rankings

Headline writers have known for years that rankings articles like “Top 10” lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate...

10 things you should know about your users (if they’re humans)

Know your users is a fundamental product design rule. While it’s impossible to summarize all the information about users in a single article, it is...

5 psychological biases used in marketing

 Cognitive biases are repetitive mistakes your mind makes when judging, evaluating, remembering, or making a decision. These mistakes are not unique to you, nor...