A typical customer journey, How to tell a brand story, How to test emerging acquisition channels (+2 more)
There’s a world of difference between how businesses think a typical customer journey looks like and how it really looks like. A detailed...
Google Page Experience guide, 8 effective ad types (+3 more)
Two comprehensive one-stop-shop resources this week: one on Core Web Vitals, one on Email Deliverability.
8 types of ads...
A post-COVID ecommerce landscape, 2021 Digital Global Overview Report, How to make your landing page convert (+2 more)
A few great resources today.
First, a fantastic analysis of how the post-COVID DTC (direct to consumer) landscape is...
Beauty industry trends, Site search to uncover user intent, Creating a measurement framework (+2 more)
2021 Beauty Industry Trends & Cosmetics Marketing
This exhaustive report covers:
Statistics: Beauty Industry Market...
Mobile vs. Desktop in 2020, eCommerce 2020 Report, Complete list of Google penalties (+2 more)
The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Facebook’s...
Landing page checklist, $1-million product launch plan (+3 more)
Landing Page Checklist
A hey-that’s-pretty-useful landing page checklist to make sure your page isn’t horrible.
Goes through all the elements and asks yes/no questions so that...
Proven cold email templates, one-sentence product descriptions (+3 more)
Proven cold email templates that actually work
60+ proven cold email and sales email templates and scripts.
When you're reaching out, when you're following up, when...
E-commerce search: The 8 most common query types
In this article, you’ll find 8 types of search queries identified during Baymard Insititute’s large-scale usability study. Their usability testing reveals that these 8 types...
Dark Mode vs. Light Mode: which is better?
Summary: In people with normal vision (or corrected-to-normal vision), visual performance tends to be better with light mode, whereas some people with vision-related disorders may...
What’s a good bounce rate? (Here’s the average bounce rate for websites)
It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce...
Email deliverability: What is it and how to improve it
According to Return Path’s 2018 Deliverability Benchmark Report, 15% of emails around the world fail to reach subscriber inboxes.
And it doesn’t just encompass spammy content....
40+ ecommerce marketing stats for 2020 planning
To create effective strategies, you need data and understanding of trends.
Below are important metrics as they relate to conversion rates, add-to-cart rates, and personalization....
10 Instagram stats that may surprise you
At this point, Instagram isn’t even mainstream—it’s practically THE stream.
And as marketers, we love data. We want to know what’s working and when it’s...
Do you think you have a mobile conversion issue? – Calculate your own Relative Mobile Conversion Rate
“Mobile traffic converts worse” is a statement which anyone working in digital for a while is used to hearing.
Generally speaking, desktop devices were always...
5 things discovered from analyzing 28,304 experiments
How do CRO professionals run experiments in 2019? Convert.com, an optimization tool, analyzed 28,304 experiments, picked randomly from their customers.
This article shares some of...
Mobile A/B test results repository
☑️ Are you looking to improve your mobile conversion rates?
☑️ Do you want inspiration on what to test?
☑️ Do you want data to go...
3 UX implementation details for designing user-friendly ‘compare’ tools
E-Commerce “Compare” tools allow users to select products and view side-by-side sheets of their specifications.
Not all sites need a “Compare” tool, but it can...
The unrivaled guide to onboarding emails
You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop...
Secret Google UX Playbooks – all leaked playbooks in one place
Recently, several ‘UX Playbooks’ were leaked. They sit on ‘services.google.com’ domain and they’re not linked to from anywhere else on Google.
These playbooks are guaranteed...
The next era of web marketing: How marketers can stay ahead of industry-wide change in 2019 and beyond
From 2009 up to 2016, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it,...
Choosing the best timing for your emails
Timing is everything. There is the best time for falling asleep, the best time for hitting the gym, the best time for drinking coffee —...