Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Report

A post-COVID ecommerce landscape, 2021 Digital Global Overview Report, How to make your landing page convert (+2 more)

A few great resources today. First, a fantastic analysis of how the post-COVID DTC (direct to consumer) landscape is...

Beauty industry trends, Site search to uncover user intent, Creating a measurement framework (+2 more)

2021 Beauty Industry Trends & Cosmetics Marketing  This exhaustive report covers: Statistics: Beauty Industry Market...

Mobile vs. Desktop in 2020, eCommerce 2020 Report, Complete list of Google penalties (+2 more)

The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems  Facebook’s...

Landing page checklist, $1-million product launch plan (+3 more)

Landing Page Checklist  A hey-that’s-pretty-useful landing page checklist to make sure your page isn’t horrible. Goes through all the elements and asks yes/no questions so that...

Proven cold email templates, one-sentence product descriptions (+3 more)

Proven cold email templates that actually work  60+ proven cold email and sales email templates and scripts. When you're reaching out, when you're following up, when...

E-commerce search: The 8 most common query types

In this article, you’ll find 8 types of search queries identified during Baymard Insititute’s large-scale usability study. Their usability testing reveals that these 8 types...

Dark Mode vs. Light Mode: which is better?

Summary: In people with normal vision (or corrected-to-normal vision), visual performance tends to be better with light mode, whereas some people with vision-related disorders may...

What’s a good bounce rate? (Here’s the average bounce rate for websites)

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce...

Email deliverability: What is it and how to improve it

According to Return Path’s 2018 Deliverability Benchmark Report, 15% of emails around the world fail to reach subscriber inboxes. And it doesn’t just encompass spammy content....

40+ ecommerce marketing stats for 2020 planning

To create effective strategies, you need data and understanding of trends. Below are important metrics as they relate to conversion rates, add-to-cart rates, and personalization....

10 Instagram stats that may surprise you

At this point, Instagram isn’t even mainstream—it’s practically THE stream. And as marketers, we love data. We want to know what’s working and when it’s...

Do you think you have a mobile conversion issue? – Calculate your own Relative Mobile Conversion Rate

“Mobile traffic converts worse” is a statement which anyone working in digital for a while is used to hearing. Generally speaking, desktop devices were always...

5 things discovered from analyzing 28,304 experiments

How do CRO professionals run experiments in 2019? Convert.com, an optimization tool, analyzed 28,304 experiments, picked randomly from their customers. This article shares some of...

Mobile A/B test results repository

☑️ Are you looking to improve your mobile conversion rates? ☑️ Do you want inspiration on what to test? ☑️ Do you want data to go...

3 UX implementation details for designing user-friendly ‘compare’ tools

E-Commerce “Compare” tools allow users to select products and view side-by-side sheets of their specifications. Not all sites need a “Compare” tool, but it can...

The unrivaled guide to onboarding emails

You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop...
Google UX playbooks

Secret Google UX Playbooks – all leaked playbooks in one place

Recently, several ‘UX Playbooks’ were leaked. They sit on ‘services.google.com’ domain and they’re not linked to from anywhere else on Google. These playbooks are guaranteed...

The next era of web marketing: How marketers can stay ahead of industry-wide change in 2019 and beyond

From 2009 up to 2016, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it,...

Choosing the best timing for your emails

Timing is everything. There is the best time for falling asleep, the best time for hitting the gym, the best time for drinking coffee —...

Reddit Ads vs. Quora Ads – the $2.500 experiment

Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. Reddit and Quora are...

What the evidence shows about the impact of the GDPR after one year

The General Data Protection Regulation (GDPR), the new privacy law for the European Union (EU), went into effect on May 25, 2018. One year...