Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Report

These are the discounts that really work in abandoned cart emails

Seventy percent of online orders are abandoned. Finding ways to get them back to your site to complete their order is a pivotal part of...

2019 Is the Year of Page Speed. Are You Ready?

Page speed matters. A lot. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. But Google has...

Instagram Marketing Tips: How To Market Your Brand Using Instagram (2018)

Now that people have the chance to buy anything they want with just a few clicks, they feel another problem: isolation. It’s great to make...

Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

At first glance, “Horizontal Tabs” on Product Details Page (PDP) may appear to be an efficient way of grouping product page content. Indeed, by hiding...

E-Commerce Checkouts Need to Mark Both Required and Optional Fields Explicitly (Only 14% Do So)

Marking both required and optional fields in the checkout is a controversial area of form usability. In 2012 only 9% of sites explicitly marked both...

Top 20 A/B Ecommerce Test Ideas

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend...

Email Marketing Conversion Rate Comparison

Despite the emergence of new communication channels, email remains king. Email still drives the highest ROI out of all B2B marketing strategies. On average, businesses...

Fashion Ecommerce Conversion Rates: 11 CRO Strategies from Top Brands

Fashion is all about the first impression. Boosting confidence on a first date at a job interview or just in your daily life. It communicates...

Average global cart abandonment rate for Q2 2018 is 75.4%

A few excerpts from The Remarketing Report – Q2 2018, based on averages across 500 leading global brands: The average global cart abandonment rate for...

UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages

Summary: Streamline users’ path to products by providing clear, differentiating product information at all levels — from the homepage to product listing pages. To purchase...

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Are you running any Facebook ads? Or do you plan to, in the near future? Then this is for you. It sure feels like every time...

What Makes a Great Online Shopping Experience?

If you have shopped online in the early days of e-commerce in the late 1990s or early 2000s, you can only marvel at how...

The Future of SEO Has Never Been Clearer (nor more ignored)

Rand Fishkin, one of the most known figures in SEO world, a founder and ex-CEO of Moz, sees the future of SEO this way: ...

SEO Pricing is Ugly. Here are the Prices to Expect for SEO Packages (New Research, 2018)

SEO is one of the best opportunities to get repeatable and scale-able growth. But how much will SEO cost your startup? Or, maybe you are on...

Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)

Have you bought anything online only to realize on delivery that it was much smaller (or larger) than you expected? This is what today’s article...

Report: Inflow eCommerce Best-in-Class Research Study 2018

While I love details and the stories behind each business or website, I also like to see trends and the big picture. Today’s article will...

The 7 Most Important SEO Ranking Factors in 2018

SEO changes all the time. Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the...

The SEO versus Social Battle Has a New Winner

For the first time in 3 years, search is responsible for more website traffic than social. Since 2014, search has lagged behind social, but the...

Emojis in Email Marketing Guide + What Experts Say

Emojis have grown and evolved a lot in recent years. They gained tremendous traction in both personal and professional communication. “Gifs and emojis can be...

Media & entertainment benchmarks report

If you're interested in media and entertainment industry, this is for you. Even though the answer is always “it depends”, people are interested to know...

Does the Perfect Email Template Exist? We Used Data to Find Out.

Does the perfect email template exist? Best practices are good. But hard data is better. MailChimp has millions of customers sending billions of emails, and they...