Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Report

One conversion factor to rule them all

Can one single factor make an almost guaranteed big difference in terms of conversions? Yes. And that factor is page speed. Paradoxically, when you improve what’s...

Slow Loads Sabotage Your Conversions: 2019 Page Speed Report

Did you know that 86% of women between 18 and 24 admit they’re less likely to buy something when a webpage is slow to...

Best B2B Content: Analysis and Insights from Over 50,000 Articles

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

In a recent survey of over 2,000 mobile app users, CleverTap (a mobile marketing platform) asked users their main reason for uninstalling mobile apps...

The Average Website Conversion Rate by Industry

Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on...

Have Direct Links to ‘Return Policy’ and ‘Shipping Info’ in the Footer (20% don’t)

Studies of reasons for checkout abandonment show that return policy and shipping info are a direct cause for massive abandonments. Many users are highly concerned...

A Simple (But Effective) 31‐Point SEO Checklist

Are you looking for a complete SEO checklist to help drive more traffic to your website? The 31 points below are based on the principles...

Research: We Analyzed Facebook Ads for the Top 50 eCommerce Brands. Here’s What We Learned.

Do you run Facebook ads? Or do you consider running them? Then this is definitely for you. It’s long, it’s informative, it’s useful, and it...

The Definitive Guide to Email Deliverability

Do you send out emails? More than just work/personal emails. Newsletters, transactional emails, promotions etc. If you do, then you need to read this. Even your best...

Double down on speed optimization with these 9 advanced tips

Here's a breakdown of Google's PageSpeed Insight Rules and best practice advice on optimizing web pages for greater speed performance. Because the need for...

These are the discounts that really work in abandoned cart emails

Seventy percent of online orders are abandoned. Finding ways to get them back to your site to complete their order is a pivotal part of...

2019 Is the Year of Page Speed. Are You Ready?

Page speed matters. A lot. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. But Google has...

Instagram Marketing Tips: How To Market Your Brand Using Instagram (2018)

Now that people have the chance to buy anything they want with just a few clicks, they feel another problem: isolation. It’s great to make...

Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

At first glance, “Horizontal Tabs” on Product Details Page (PDP) may appear to be an efficient way of grouping product page content. Indeed, by hiding...

E-Commerce Checkouts Need to Mark Both Required and Optional Fields Explicitly (Only 14% Do So)

Marking both required and optional fields in the checkout is a controversial area of form usability. In 2012 only 9% of sites explicitly marked both...

Top 20 A/B Ecommerce Test Ideas

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend...

Email Marketing Conversion Rate Comparison

Despite the emergence of new communication channels, email remains king. Email still drives the highest ROI out of all B2B marketing strategies. On average, businesses...

Fashion Ecommerce Conversion Rates: 11 CRO Strategies from Top Brands

Fashion is all about the first impression. Boosting confidence on a first date at a job interview or just in your daily life. It communicates...

Average global cart abandonment rate for Q2 2018 is 75.4%

A few excerpts from The Remarketing Report – Q2 2018, based on averages across 500 leading global brands: The average global cart abandonment rate for...

UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages

Summary: Streamline users’ path to products by providing clear, differentiating product information at all levels — from the homepage to product listing pages. To purchase...

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Are you running any Facebook ads? Or do you plan to, in the near future? Then this is for you. It sure feels like every time...