Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Research

Not-so-obvious ways to find and learn from your customer feedback

What do people really think about your product or service? What’s their honest opinion, perspective, desire for how you might change things up in...

Optimization process – how it usually looks and how it should look instead

Design and optimization process usually looks like this: While all is fine and good at point 1, everything falls apart at point 2. It’s good to...

Do Online Reviews Really Matter?

Do online reviews really matter, and do they make a difference to your business? The answer is yes, they absolutely do. With a few caveats. Consumers...

Format the ‘expiration date’ fields exactly the same as the physical credit card (90% get it wrong)

A sad but true fact is that users struggle to input their credit card expiration date — a seemingly simple field to complete. In fact, users...

Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

At first glance, “Horizontal Tabs” on Product Details Page (PDP) may appear to be an efficient way of grouping product page content. Indeed, by hiding...

Why do people leave your website? The answer lies with your ‘Undecided Explorers’!

Do you obsess over the visitors who leave your website without buying? That’s a mistake. And here’s why. You should study those who did buy. Why study...

E-Commerce Checkouts Need to Mark Both Required and Optional Fields Explicitly (Only 14% Do So)

Marking both required and optional fields in the checkout is a controversial area of form usability. In 2012 only 9% of sites explicitly marked both...

How Hotjar measures and improves users’ experience year-round

When Hotjar launched, success was anything but guaranteed. They were completely unknown, didn’t have a cent of outside funding, and were facing some well-known...

5 business-critical questions to ask customers when your product isn’t selling

What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? Reach out to the only people...

Average global cart abandonment rate for Q2 2018 is 75.4%

A few excerpts from The Remarketing Report – Q2 2018, based on averages across 500 leading global brands: The average global cart abandonment rate for...

12 pieces of conversion optimization advice you should ignore

A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles are downright cringeworthy. A...

Trust or Bust – How to Improve Website First Impression

One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a...

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Are you running any Facebook ads? Or do you plan to, in the near future? Then this is for you. It sure feels like every time...

What Makes a Great Online Shopping Experience?

If you have shopped online in the early days of e-commerce in the late 1990s or early 2000s, you can only marvel at how...

The Future of SEO Has Never Been Clearer (nor more ignored)

Rand Fishkin, one of the most known figures in SEO world, a founder and ex-CEO of Moz, sees the future of SEO this way: ...

5 Ways Heat Maps Could Make or Break Conversions

I love heat maps. For those who don’t know, they look like this: Heat maps deserve more credit than we could ever give them. They allow...

SEO Pricing is Ugly. Here are the Prices to Expect for SEO Packages (New Research, 2018)

SEO is one of the best opportunities to get repeatable and scale-able growth. But how much will SEO cost your startup? Or, maybe you are on...

Why did your prospect go dark? Just ask.

Ever have an engaged prospect that all of sudden went “dark?” They went from replying to your emails, answering phone calls, showing interest in your...

Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)

Have you bought anything online only to realize on delivery that it was much smaller (or larger) than you expected? This is what today’s article...

Forget Everything You Know About Color Psychology and Read This Guide

There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this: Red =...

Report: Inflow eCommerce Best-in-Class Research Study 2018

While I love details and the stories behind each business or website, I also like to see trends and the big picture. Today’s article will...