Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Research

5 business-critical questions to ask customers when your product isn’t selling

What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? Reach out to the only people...

Average global cart abandonment rate for Q2 2018 is 75.4%

A few excerpts from The Remarketing Report – Q2 2018, based on averages across 500 leading global brands: The average global cart abandonment rate for...

12 pieces of conversion optimization advice you should ignore

A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles are downright cringeworthy. A...

Trust or Bust – How to Improve Website First Impression

One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a...

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

Are you running any Facebook ads? Or do you plan to, in the near future? Then this is for you. It sure feels like every time...

What Makes a Great Online Shopping Experience?

If you have shopped online in the early days of e-commerce in the late 1990s or early 2000s, you can only marvel at how...

The Future of SEO Has Never Been Clearer (nor more ignored)

Rand Fishkin, one of the most known figures in SEO world, a founder and ex-CEO of Moz, sees the future of SEO this way: ...

5 Ways Heat Maps Could Make or Break Conversions

I love heat maps. For those who don’t know, they look like this: Heat maps deserve more credit than we could ever give them. They allow...

SEO Pricing is Ugly. Here are the Prices to Expect for SEO Packages (New Research, 2018)

SEO is one of the best opportunities to get repeatable and scale-able growth. But how much will SEO cost your startup? Or, maybe you are on...

Why did your prospect go dark? Just ask.

Ever have an engaged prospect that all of sudden went “dark?” They went from replying to your emails, answering phone calls, showing interest in your...

Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)

Have you bought anything online only to realize on delivery that it was much smaller (or larger) than you expected? This is what today’s article...

Forget Everything You Know About Color Psychology and Read This Guide

There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this: Red =...

Report: Inflow eCommerce Best-in-Class Research Study 2018

While I love details and the stories behind each business or website, I also like to see trends and the big picture. Today’s article will...

The Best Place for Error Messages on Forms

You practically can’t buy anything online without filling out some kind of a form. So it’s important to have your forms be clear, easy to...

Two Fascinating Things Salesforce Discovered When It Studied Color

The team dedicated to the Analytics product at Salesforce has conducted research to determine if color influences how quickly and accurately users make decisions. They...

Fonts & Typography: The Secret CRO Ingredient

When you think about optimizing conversions I bet testing different fonts is not even on your mind. You might rethink that. Just like landing pages are...

Cryptocurrency exchanges, time to grow up

Today I have an article for you that I have been working on for a long time. It’s a long one. And a good one. You...

How to Systematically Improve your User Retention

The single most important and often overlooked driver of long-term sustainable user growth is healthy user retention. Most companies don’t see the critical role...

Do Review Stars on Google Help Click-Through Rate?

Sometimes when you search for something on Google sometimes you see review stars next to a search result. Like this: Does it work to attract...

Media & entertainment benchmarks report

If you're interested in media and entertainment industry, this is for you. Even though the answer is always “it depends”, people are interested to know...

54 CRO Research Tools With Insight To Win More Conversions

What’s the most important element in successful conversion optimization? Research. Yes, it’s not sexy. It’s not apparent, not even visible in the end product. But without it...