Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Research

40+ ecommerce marketing stats for 2020 planning

To create effective strategies, you need data and understanding of trends. Below are important metrics as they relate to conversion rates, add-to-cart rates, and personalization....

10 things you should know about your users (if they’re humans)

Know your users is a fundamental product design rule. While it’s impossible to summarize all the information about users in a single article, it is...

The 15 best website survey questions to ask customers

Nobody knows more about what your users want than the users themselves. So why not ask them? Regardless of what type of website you’re working...

3 UX implementation details for designing user-friendly ‘compare’ tools

E-Commerce “Compare” tools allow users to select products and view side-by-side sheets of their specifications. Not all sites need a “Compare” tool, but it can...

Build more satisfying products with usability testing

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and pore over the footage...

How to uncover your competitor’s Facebook Ads strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers...
Google UX playbooks

Secret Google UX Playbooks – all leaked playbooks in one place

Recently, several ‘UX Playbooks’ were leaked. They sit on ‘services.google.com’ domain and they’re not linked to from anywhere else on Google. These playbooks are guaranteed...

28 effective customer feedback questions

What’s best for your users and customers is (usually) best for your business. But how do you know what’s best for your users? You have to...

4 rules for intuitive UX

Below you will find advice on improving the UX of your designs WITHOUT hours of user research sessions, paper prototyping playtime, or any other...

Qualitative research: 5 ways to find out what your customers (truly) want

Qualitative research is one of the most underutilised ways for companies to improve their conversion rates. It’s a powerful research technique to gain huge insights...

The 55 best free SEO tools [for 2019]

Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support. But for 70 percent of other...

Why you only need to test with 5 users

Summary: Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small...

Don’t think. Bring data.

There is no “I think” when improving the site’s effectiveness. There is only “Based on research insights X, and analytics data Y, we should test...

2019 Internet Trends Report – most important internet trends (lots of industry insight)

The yearly “most highly anticipated slide deck of the year” is out again. It’s Mary Meeker’s 2019 Internet Trends Report. Meeker first crafted a report...

How to avoid the curse of knowledge

“I know my users, I wouldn’t be in this business if I didn’t.” No, you don’t. It’s easy for business owners to “know their users” and...

There are no shortcuts to conversion optimization

Everybody loves shortcuts. This is the reason why we still see the “One weird trick” ads. As much as we know it’s not possible,...

How to crush stakeholder’s opinions

You come up with a hypothesis on how to improve a critical area of the business. Say, a payment step. You prepare the wireframes, the...

Subscription pricing models, and the only one you should be using

How do you set your subscription pricing? You might look at your competitors' prices and set yours similarly. Perhaps you're working out your costs and...

7 ways to trigger buying decisions in the brain with persuasion science

Billions of dollars are wasted on ads that fail to grab attention or motivate people to act. Since the dawn of time, humans have tried...

Customer Interviews: The #1 thing most B2B marketers just don’t do

It’s not running ads, creating email nurture programs, growth hacking, or “creating 10X content”. But it is something that if done, and done right, has...

How to Improve SEO: 8 Tactics That Don’t Require New Content

Are your pages not ranking where you want them to be? Let’s fix that. SEO is a long‐term game. You need a solid strategy, the...