Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Research

Don’t assume anything

As I mentioned a couple of weeks ago, you do not know your users. Something may be obvious and trivial for you but baffling for your...

How to uncover & market to the companies browsing your site

Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled...

Slow Loads Sabotage Your Conversions: 2019 Page Speed Report

Did you know that 86% of women between 18 and 24 admit they’re less likely to buy something when a webpage is slow to...

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

In a recent survey of over 2,000 mobile app users, CleverTap (a mobile marketing platform) asked users their main reason for uninstalling mobile apps...

You do NOT know your users

Every time I start working with a company I always hear the same: “We know our users.” And it makes, doesn’t it? If they didn’t...

6 Tips To Get Outstanding Customer Feedback

We hear it all the time that you need to get feedback from your customers. Yes. But how? How do you get them? The value your company...

The Average Website Conversion Rate by Industry

Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on...

Scroll maps: 5 ways to optimize UX and increase conversions

Heat maps are a powerful visual tool for tracking user behavior on your website or app and understanding how visitors interact with pages and...

Why FAQ Pages Are Almost Always a Bad Idea (And What to Do About It)

Your FAQ page may be doing more harm than good to your business. Here’s why it’s not essential to your ecommerce success (and what...
Trust the Process

Do you want it your way or the right way?

Everybody thinks they can write. Because they write every day. How hard can it be? And everybody thinks they know how to optimize websites. They...

Stop Asking Users What They Want

Sometimes, instead of improving what you have, you need to create a new product. Or add a new feature that wasn’t there before. At some...

Have Direct Links to ‘Return Policy’ and ‘Shipping Info’ in the Footer (20% don’t)

Studies of reasons for checkout abandonment show that return policy and shipping info are a direct cause for massive abandonments. Many users are highly concerned...

Heat maps 101: a complete guide with examples, tools, and case studies

I remember the times when there were no heat maps available. And when they were a part of an expensive toolset. And then they became affordable....

How long does a good UX process take?

You can either have quality and results or a lottery. If you want to eliminate guessing, go for the whole process. This includes an extensive...

How to start optimizing, properly

Sometimes businesses have good intentions but bad habits. Good intention: let’s get started with...

A/B Test Hypothesis Generation that Goes Beyond the Obvious

As professionals who live and breathe testing, we do get a ton of requests to “increase click throughs, increase revenue and increase engagement” on...

How to get honest feedback from your customers

Like it or not, research is the basis of effective conversion optimization. Without research, you are just a glorified guess-taker. You might guess right a...

Research: We Analyzed Facebook Ads for the Top 50 eCommerce Brands. Here’s What We Learned.

Do you run Facebook ads? Or do you consider running them? Then this is definitely for you. It’s long, it’s informative, it’s useful, and it...

How to use Google Analytics to understand user happiness

Do you do any type of user testing to determine if your target audience enjoys your content? Do they read the long articles till the...

An award-winning case study: Bellamy’s Firsts

Theory is good but seeing how it’s implemented in practice is even better. Today’s article is about an award-winning campaign for Bellamy’s First. You’ll find...

7 Principles That Influence Our Behavior

The default setting of a product may create a better or worse habit for your users. Nudging people with a message may increase...