Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Research

Don’t think. Bring data.

There is no “I think” when improving the site’s effectiveness. There is only “Based on research insights X, and analytics data Y, we should test...

2019 Internet Trends Report – most important internet trends (lots of industry insight)

The yearly “most highly anticipated slide deck of the year” is out again. It’s Mary Meeker’s 2019 Internet Trends Report. Meeker first crafted a report...

How to avoid the curse of knowledge

“I know my users, I wouldn’t be in this business if I didn’t.” No, you don’t. It’s easy for business owners to “know their users” and...

There are no shortcuts to conversion optimization

Everybody loves shortcuts. This is the reason why we still see the “One weird trick” ads. As much as we know it’s not possible,...

How to crush stakeholder’s opinions

You come up with a hypothesis on how to improve a critical area of the business. Say, a payment step. You prepare the wireframes, the...

Subscription pricing models, and the only one you should be using

How do you set your subscription pricing? You might look at your competitors' prices and set yours similarly. Perhaps you're working out your costs and...

7 ways to trigger buying decisions in the brain with persuasion science

Billions of dollars are wasted on ads that fail to grab attention or motivate people to act. Since the dawn of time, humans have tried...

Customer Interviews: The #1 thing most B2B marketers just don’t do

It’s not running ads, creating email nurture programs, growth hacking, or “creating 10X content”. But it is something that if done, and done right, has...

How to Improve SEO: 8 Tactics That Don’t Require New Content

Are your pages not ranking where you want them to be? Let’s fix that. SEO is a long‐term game. You need a solid strategy, the...

How to write a service page that converts

How do you write a persuasive service page in a  crowded, done-to-death niche? That’s the challenge Joel Klettke was tasked with when Ross Hudgens of Siege...

3 significant, actionable insights learned from 7k+ forms

Paperform, an online form builder software, decided to do a deep dive into the thousands of landing pages that have been created on their...

Real-life SaaS benchmarks

Founders constantly ask how other SaaS companies are doing. And it doesn’t matter that all the businesses are different, hardly any two are comparable, and...

Churn rate benchmarks: How high is too high?

The eternal question: how much churn is too much? Each business is different and there’s never a single right answer but it never stops people...

Research: 11 Top Mobile eCommerce CRO Trends from Best-in-Class Sites Study

What are top eCommerce websites such as Adidas, Zappos, Nordstrom, and GoPro doing to increase conversions on their mobile websites? Inflow, an eCommerce marketing agency,...

3 essential analytics insights for all types of businesses

Google Analytics has a lot of data. Some of it is very useful and very obvious. But some gems are hidden deeper and provide very helpful insights....

Don’t assume anything

As I mentioned a couple of weeks ago, you do not know your users. Something may be obvious and trivial for you but baffling for your...

How to uncover & market to the companies browsing your site

Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled...

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

In a recent survey of over 2,000 mobile app users, CleverTap (a mobile marketing platform) asked users their main reason for uninstalling mobile apps...

You do NOT know your users

Every time I start working with a company I always hear the same: “We know our users.” And it makes, doesn’t it? If they didn’t...

6 Tips To Get Outstanding Customer Feedback

We hear it all the time that you need to get feedback from your customers. Yes. But how? How do you get them? The value your company...

The Average Website Conversion Rate by Industry

Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on...