Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Research

78 marketing questions to ask (for user testing, A/B testing)

Spectacular marketers are the ones who are always asking the right marketing questions. They’re the ones who always have a brilliant campaign idea up...

The author of “Don’t Make Me Think” discusses UX design evolution

Steve Krug’s classic book on web design, Don’t Make Me Think: A Common Sense Approach to Web Usability, now 20 years old and in...

Analyzed: 1+ billion popups. Here are the findings (2020)

If you’re an online retailer, you’re likely using popups to grow your email list and recommend popular products. But what you might not know is...

According to a study…

Studies (usually done by scientists) and case studies (usually done by marketers) are often taken too seriously. Especially with the latter, it should serve...

First rule of usability? Don’t listen to users.

In the past, one of the great usability barriers was the ubiquity of cool design. As a result, billions of dollars were wasted on...

E-commerce search: The 8 most common query types

In this article, you’ll find 8 types of search queries identified during Baymard Insititute’s large-scale usability study. Their usability testing reveals that these 8 types...

Why do you keep f***king up your user testing?

The first thing you have to do before any user test is to assume that you know nothing. Having that mindset will help you not...

What’s a good bounce rate? (Here’s the average bounce rate for websites)

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce...

17 must-read books for Product and UX Designers

There are plenty of design books out there, such as the classics Don’t Make Me Think or Design of Everyday Things. And there are so many more...

How to analyze open-ended questions in 5 steps [with template]

Open-ended questions are great for getting authentic feedback because they give people a chance to describe what they’re experiencing in their own voice. Analyzing...

E-commerce sites need to respond to negative user reviews (87% of sites don’t)

User Reviews aren’t just important — they are critical to users’ purchasing decision, and to users’ ability to even make an informed purchasing decision. During Baymard’s (web...

20 questions to ask customers about your product

Creating a great product is a tough job. Working across multiple teams, constantly meeting with engineers and designers—leaving little time to talk with actual users. However,...

Mobile e-commerce: Deemphasize ‘Install app’ ads or avoid them entirely

“Install App” ads — which ask mobile website users to install the site’s application on their mobile device — are quite common on mobile...

Designing without insights is…

Designing without insights is… … guessing … a recipe for disaster … shooting in the dark … only effective by pure chance, which happens rarely … unfortunately, all too...

UX guidelines for ecommerce product pages

Summary: Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the...

Google Ventures’ Guide to UX Research for Startups

How to learn more faster Since 2010, GV (formerly Google Ventures) helped hundreds of startups (like Nest, Foundation Medicine, Flatiron Health, Slack, Gusto, Lime, and...

Intro to competitor research for marketing and growth opportunities

In competitive industries, different businesses constantly push each other to perform better. Whether it’s about listening more closely to customers, building new features, or...

Unmoderated user tests: How and why to do them

Many UX teams rely on remote usability testing to efficiently get design feedback from users. There are two types of remote user testing: Moderated remote...

40+ ecommerce marketing stats for 2020 planning

To create effective strategies, you need data and understanding of trends. Below are important metrics as they relate to conversion rates, add-to-cart rates, and personalization....

10 things you should know about your users (if they’re humans)

Know your users is a fundamental product design rule. While it’s impossible to summarize all the information about users in a single article, it is...

The 15 best website survey questions to ask customers

Nobody knows more about what your users want than the users themselves. So why not ask them? Regardless of what type of website you’re working...