Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Research

Is a bigger search bar really better?

Time for a weekly guessing game. Can you guess which version of a page was more effective? Version A: Small search bar on the right side...

Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?

For the best user experience and visitor satisfaction, optimizing a webpage’s navigational capability is extremely important. To help quantitatively determine just how well a page...

Email marketing engagement and response statistics 2018

People often ask me: “what’s a good open rate for emails?” “what’s a decent click-through rate?” "how do our campaigns compare?” “are we doing a good job?” They're looking...

10 Laws of UX

How to fail at X when writing about UX? An interesting thing happened a few days ago. There was an article posted to HackerNews, titled...
zalando survey

6 ways to capture priceless customer insights with in-the-moment feedback

Understanding your customers better than they understand themselves - it’s not just optional, it’s imperative. Without this you’re going blind, shooting darts with your...
cart abandoment reasons

37 Cart Abandonment Rate Statistics

Imagine you are in a shop, looking to buy a fancy pair of shoes. It could be Jimmy Choos or Air Force Ones, depends on...

7 Ways to Ask for a Favor – and Get It

If you want to increase your chances of success when you ask for a favor, there’s plenty of psychology research to guide you. Here...

How Often To Post On Social Media? [Proven Research From 14 Studies]

Here are some of the central questions of our time: - Will the United States bail on every international treaty to which it has previously...

Using Feedback to Fuel a Better Customer Experience

Without customer feedback, you’re basically operating in the dark. As I have already mentioned numerous times, there's no real conversion optimization without research. Heck, I...

The Iceberg Theory of User Feedback

There’s valuable feedback about your product and your business hidden beneath the surface. Above the water sits the easily visible feedback: metrics you’re collecting in...

30 Unforgettable Landing Page Examples To Steal, Learn & Profit From

The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world...

How do you compare to the competition? 2017 Product Benchmarks Report

How do you compare to the competition? To answer this question, you would need millions of users and billions of page views across the whole...

What is research, and what it is not

It's Tuesday evening when I'm writing this. After a hard but very satisfying basketball practice, I think it's best to send something that is...

eCommerce Consumer Survey Report 2017

Do you have anything to do with e-commerce? Then this will be interesting for you. VWO has released the "ECOMMERCE CONSUMER SURVEY REPORT 2017". In the...

Really Good UX

Copywriters have their swipe files with all the classic ads that were proved to work and bring in millions in sales. So how about the...

A Designer’s Guide to Competitor Research

Tips for Successful Research and Analysis. This is an article by a designer, but his description of the research process is universal. I follow a...

The Numbers Behind Content Marketing: Essential Statistics for 2017

What’s the state of play in content marketing? What content should you be creating, how should you be distributing it, and where should you...

How top financial services organizations create great experiences

Great experiences build loyalty. And there are not many industries where loyalty is more important than in retail banking. But we rarely see the...