Is performance advertising just a scam? Isolate tests or run in parallel? (+3 more)
Lots of exciting stuff today!
An analysis of a single ad that took a campaign from $1.5k to $8k...
Ideal SaaS website template, Death of behavioral economics, Product analytics (+1 more)
Behavioral economics may be dead, while still being taught, researched, and practiced. The last article explains why.
Plus: a...
Sephora digital transformation, Multi-channel attribution models (+2 more)
Today’s issue is more technical than usual: best practices for tagging and tag managers (with lots of examples) or multi-channel attribution modeling...
A typical customer journey, How to tell a brand story, How to test emerging acquisition channels (+2 more)
There’s a world of difference between how businesses think a typical customer journey looks like and how it really looks like. A detailed...
Answers to tough conversion optimization questions, Effective ad creatives (+2 more)
Answers to tough questions about conversion optimization, effective ad creatives, or how to use filters effectively. Lots of interesting insights and learnings.
Anatomy of a high-converting landing page, Welcome email flows for non-buyers (+2 more)
How to convert Facebook traffic at 10%? Simplicity and focus.
Research or experimentation? It’s a silly question. There’s no...
Product growth strategies, Facebook campaign walkthrough, Top 10 growth mistakes (+1 more)
Lots of good stuff today.
First, a strategic view at growth and 16 different product growth strategies. I bet...
The big book of optimization ideas, Best practices for running Twitter ads, Common mistakes on landing pages (+2 more)
→ Need testing ideas for your website? You’ll find 71 specific ones to start the ideas flowing.→ Then you can see what...
A post-COVID ecommerce landscape, 2021 Digital Global Overview Report, How to make your landing page convert (+2 more)
A few great resources today.
First, a fantastic analysis of how the post-COVID DTC (direct to consumer) landscape is...
Ecommerce lifetime value data, No-code tools database, Logo quiz (+2 more)
Counterintuitive lifetime value (LTV) data
📅 Highest repeat purchase rate is within 30 days of initial purchase
Google Analytics spreadsheet add-on, Marketing dashboard templates, How NYT tests their headlines (+2 more)
Google Analytics Spreadsheet Add-on
If you spend more than 15 minutes per week in Google Analytics and you...
Growth Marketing Handbook, eCommerce Case Studies, Mobile eCommerce (+2 more)
21+ High Quality eCommerce Case Studies
A curation of the best eCommerce case studies you need to read...
Last-second fees are lucrative, Best time to send emails, Wish growth (+2 more)
Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees
There’s a reason that online ticket...
How to double your homepage conversion, Client-side testing vs. Server-side testing (+3 more)
How to double conversion on your startup’s homepage
Here’s how to double conversion on your startup’s homepage.
Role of pricing on user ratings, a great ad you’ll actually want to watch (+3 more)
A long-form ad you will actually want to watch
It's genius.
It's relevant.
How people decide what to buy, questions investors ask founders (+3 more)
Think with Google’s 10 most-read articles of 2020
Think with Google, Google’s Marketing Research & Digital Trends publication, published a list their most-read articles of...
Which marketing channels are best and when, 120 resources to learn enterprise sales (+3 more)
I usually write you on Thursdays but tomorrow is Christmas and I’d imagine you have better (or more urgent) things to do on Christmas...
Key mobile usability issues, post-purchase strategies, case studies without metrics (+2 more)
10 Key Mobile Usability Issues
10 critical usability issues and practical recommendations on how to avoid when working on your mobile design.
Visual clutter
Unclear...
Similar company logos, headline swipe file (+3 more)
Why do so many brands change their logos and look like everyone else?
I noticed a recent trend where many companies’ logos started using similar...
Rewriting landing pages for clarity, Facebook Advertising decoded (+3 more)
Rewriting landing pages with a pro copywriter
Harry's Marketing Examples on Twitter teamed up with a pro copywriter and asked people to submit their landing...
10 things learned after spending over $1B on online media, Frank Body case study (+3 more)
Today’s articles are particularly useful and interesting. All 5 of them. It’ll be worth your time to read all of them, even if you’re...