Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Revenue

Less is more: Fewer options increase ecommerce sales

You arrive home after a long workday, curl up onto your couch, and turn on Netflix to find a movie or show to lose...

10 Instagram stats that may surprise you

At this point, Instagram isn’t even mainstream—it’s practically THE stream. And as marketers, we love data. We want to know what’s working and when it’s...

Learnings from capturing over 50,000 emails in viral competitions

We often hear marketers singing the praises of email – after all, it’s one of the few channels that’s free of advertising spend. But...

Mobile A/B test results repository

☑️ Are you looking to improve your mobile conversion rates? ☑️ Do you want inspiration on what to test? ☑️ Do you want data to go...

When you say “mobile first”, actually be mobile first

Everyone seems to agree that in this new, mobile era you should go mobile first. No arguing about that. (See Don’t put lipstick on a...

Build more satisfying products with usability testing

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and pore over the footage...

How to uncover your competitor’s Facebook Ads strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers...

Website credibility: A 39-point checklist

If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies...

Facebook Ads case study: ROAS from 0 to 29.5 in 3 months for furniture eCommerce site

 If you’re wasting time and money each month on Facebook advertising and not seeing results, there’s a good chance you aren’t setting up your...

8 growth metrics every SaaS business should track

Between the vast variety of analytics platforms and a seemingly endless number of metrics to track, it can be difficult to find the signal...

The next era of web marketing: How marketers can stay ahead of industry-wide change in 2019 and beyond

From 2009 up to 2016, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it,...

4 rules for intuitive UX

Below you will find advice on improving the UX of your designs WITHOUT hours of user research sessions, paper prototyping playtime, or any other...

6 steps to improve the ecommerce payment process

One of the most important parts of an ecommerce strategy is also the one that often gets overlooked the most: the checkout and payment...

Qualitative research: 5 ways to find out what your customers (truly) want

Qualitative research is one of the most underutilised ways for companies to improve their conversion rates. It’s a powerful research technique to gain huge insights...

4 steps to crank up your Facebook ad creative

Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are...

7 digital marketing strategies that actually work

Chatbots. A/B split tests. Complicated marketing funnels. Forget them all. If you’re running a small business, none of these things should be your focus. The digital marketing...

Guest checkout tactics to grow ecommerce sales (with examples and ideas)

Test and implement these guest checkout tactics to reduce cart abandonment, grow ecommerce sales and conversion rates, and have your customers complete the purchase. As...

UX writing: how to be more human & increase site conversions

Here is the truth about conversion rates: It’s hard to keep leads interested throughout the whole funnel. Leads drop out of the different stages of...

How to uncover your competitors’ content strategy

If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate...

5 best-in-class ‘Order Review’ page implementations

When considering Checkout Optimization, the “Order Review” step shouldn’t be overlooked. Checkout usability testing shows that issues encountered here can easily cause users to...

The 55 best free SEO tools [for 2019]

Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support. But for 70 percent of other...