Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Revenue

Ideal SaaS website template, Death of behavioral economics, Product analytics (+1 more)

Behavioral economics may be dead, while still being taught, researched, and practiced. The last article explains why. Plus: a...

Sephora digital transformation, Multi-channel attribution models (+2 more)

Today’s issue is more technical than usual: best practices for tagging and tag managers (with lots of examples) or multi-channel attribution modeling...

A typical customer journey, How to tell a brand story, How to test emerging acquisition channels (+2 more)

There’s a world of difference between how businesses think a typical customer journey looks like and how it really looks like. A detailed...

Answers to tough conversion optimization questions, Effective ad creatives (+2 more)

Answers to tough questions about conversion optimization, effective ad creatives, or how to use filters effectively. Lots of interesting insights and learnings.

Anatomy of a high-converting landing page, Welcome email flows for non-buyers (+2 more)

How to convert Facebook traffic at 10%? Simplicity and focus. Research or experimentation? It’s a silly question. There’s no...

Product growth strategies, Facebook campaign walkthrough, Top 10 growth mistakes (+1 more)

Lots of good stuff today. First, a strategic view at growth and 16 different product growth strategies. I bet...

The big book of optimization ideas, Best practices for running Twitter ads, Common mistakes on landing pages (+2 more)

→ Need testing ideas for your website? You’ll find 71 specific ones to start the ideas flowing.→ Then you can see what...

A post-COVID ecommerce landscape, 2021 Digital Global Overview Report, How to make your landing page convert (+2 more)

A few great resources today. First, a fantastic analysis of how the post-COVID DTC (direct to consumer) landscape is...

Ecommerce lifetime value data, No-code tools database, Logo quiz (+2 more)

Counterintuitive lifetime value (LTV) data  📅 Highest repeat purchase rate is within 30 days of initial purchase

Google Analytics spreadsheet add-on, Marketing dashboard templates, How NYT tests their headlines (+2 more)

Google Analytics Spreadsheet Add-on  If you spend more than 15 minutes per week in Google Analytics and you...

Growth Marketing Handbook, eCommerce Case Studies, Mobile eCommerce (+2 more)

21+ High Quality eCommerce Case Studies  A curation of the best eCommerce case studies you need to read...

Last-second fees are lucrative, Best time to send emails, Wish growth (+2 more)

Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees  There’s a reason that online ticket...

How to double your homepage conversion, Client-side testing vs. Server-side testing (+3 more)

How to double conversion on your startup’s homepage Here’s how to double conversion on your startup’s homepage.

Role of pricing on user ratings, a great ad you’ll actually want to watch (+3 more)

A long-form ad you will actually want to watch It's genius. It's relevant. 

How people decide what to buy, questions investors ask founders (+3 more)

Think with Google’s 10 most-read articles of 2020  Think with Google, Google’s Marketing Research & Digital Trends publication, published a list their most-read articles of...

Which marketing channels are best and when, 120 resources to learn enterprise sales (+3 more)

I usually write you on Thursdays but tomorrow is Christmas and I’d imagine you have better (or more urgent) things to do on Christmas...

Key mobile usability issues, post-purchase strategies, case studies without metrics (+2 more)

10 Key Mobile Usability Issues  10 critical usability issues and practical recommendations on how to avoid when working on your mobile design. Visual clutter Unclear...
similar company logos

Similar company logos, headline swipe file (+3 more)

Why do so many brands change their logos and look like everyone else?  I noticed a recent trend where many companies’ logos started using similar...

Rewriting landing pages for clarity, Facebook Advertising decoded (+3 more)

Rewriting landing pages with a pro copywriter  Harry's Marketing Examples on Twitter teamed up with a pro copywriter and asked people to submit their landing...

10 things learned after spending over $1B on online media, Frank Body case study (+3 more)

Today’s articles are particularly useful and interesting. All 5 of them. It’ll be worth your time to read all of them, even if you’re...

Survey questions you should ask, boosting email signups, popups (+2 more)

GrowRevenue > Current Issue Survey Questions You Should Ask Your Visitors / Customers (Sander Volbeda) User surveys are one of the best tools to collect useful data...