Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Revenue

17 must-read books for Product and UX Designers

There are plenty of design books out there, such as the classics Don’t Make Me Think or Design of Everyday Things. And there are so many more...

Negative customer reviews: an underutilized and powerful tool

It probably seems obvious that great customer reviews can boost sales and reflect positively on your brand, and that bad reviews can hurt them....

Trivial vs. Radical A/B testing

It’s relatively easy to have a high percentage of winning tests in A/B testing. But it’s better to run...

E-commerce sites need to respond to negative user reviews (87% of sites don’t)

User Reviews aren’t just important — they are critical to users’ purchasing decision, and to users’ ability to even make an informed purchasing decision. During Baymard’s (web...

13 simple ways to increase your ecommerce store’s average order value

There are 3 ways to grow an eCommerce business: Drive more targeted traffic (customer acquisition)Increase the frequency of purchase...

8 lessons learned from 10,000 hours spent obsessing over product

In his book, Outliers, Malcolm Gladwell makes the claim that it takes 10,000 hours to become an expert on something. And although...

Top 5 articles from 2019

Top 5 articles from 2019: Secret Google UX Playbooks – all leaked playbooks in one placeThe most popular article, by far, is a compilation of...

Google Ventures’ Guide to UX Research for Startups

How to learn more faster Since 2010, GV (formerly Google Ventures) helped hundreds of startups (like Nest, Foundation Medicine, Flatiron Health, Slack, Gusto, Lime, and...

19 marketing strategies that bootstrapped Ahrefs to $40m ARR

“You don’t have Google Analytics on your site?” “Nope, or the Facebook Pixel.”, said Tim. You don’t have the Facebook Pixel on your site?” “Nope”, said Tim...

Case Study: Getting clients by comparing yourself to your competitors

 Podia Case Study. Annie Maguire helped Podia stand out against their competitors (and convert more customers) using comparison pages. She created nine comparison pages for...

Intro to competitor research for marketing and growth opportunities

In competitive industries, different businesses constantly push each other to perform better. Whether it’s about listening more closely to customers, building new features, or...

How this e-commerce company grew 2x by making NPS their most important metric

The day may come when you feel you’ve hit a wall with your business. Your products are great, and you have an amazing team...

Less is more: Fewer options increase ecommerce sales

You arrive home after a long workday, curl up onto your couch, and turn on Netflix to find a movie or show to lose...

10 Instagram stats that may surprise you

At this point, Instagram isn’t even mainstream—it’s practically THE stream. And as marketers, we love data. We want to know what’s working and when it’s...

Learnings from capturing over 50,000 emails in viral competitions

We often hear marketers singing the praises of email – after all, it’s one of the few channels that’s free of advertising spend. But...

Mobile A/B test results repository

☑️ Are you looking to improve your mobile conversion rates? ☑️ Do you want inspiration on what to test? ☑️ Do you want data to go...

When you say “mobile first”, actually be mobile first

Everyone seems to agree that in this new, mobile era you should go mobile first. No arguing about that. (See Don’t put lipstick on a...

Build more satisfying products with usability testing

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and pore over the footage...

How to uncover your competitor’s Facebook Ads strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers...

Website credibility: A 39-point checklist

If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies...

Facebook Ads case study: ROAS from 0 to 29.5 in 3 months for furniture eCommerce site

 If you’re wasting time and money each month on Facebook advertising and not seeing results, there’s a good chance you aren’t setting up your...