Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Revenue

Growing and Scaling a Successful eCommerce Business: The Ultimate Guide

Today I have something different for you. It’s not just an article. It’s almost like a book. An interesting, profitable book. If you have anything to...

7 gamification hacks to reduce refund requests

Most people (and articles, and courses) focus on getting customers. But what do you do to keep them, after you got them? Today’s article is...

Mobile Conversion: 3 Reasons Why Users Don’t Convert and How to Fix it

Imagine you’re the owner of a large retail store and seemingly overnight the world decides it wants to minimize… everything. So you fall in line...

Ecommerce Facebook Ads: $1,000,000 Ad Spend, 4X ROI (Hint: Puppies)

Spend $1 million in less than 30 days to generate a minimum of $4 million in sales?! That was the challenge given to the team...

The 7 Most Important SEO Ranking Factors in 2018

SEO changes all the time. Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the...

Creating A Sense Of Urgency For Higher Conversion Rates

By every indicator available, ecommerce is continuing to grow at an insane speed. Ecommerce is already totaling up to 5% of overall commerce, and...

A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing

Are you even testing? You should. That’s the most important part. The more the better. Quality comes with quantity. If you follow the right process. If you are...

Creating Awesome Email Receipts

Email receipts are usually one of the most often overlooked elements to optimize, or to work in your favor. They are often treated as an...

A 36-Point Checklist to Create The Best eCommerce Site

Each product is different and the answer to “How should I sell X online?” is always “It depends.” That’s the bad news. The good news is...

Two ecommerce upsell AB tests that were worth $2 million+ in annual revenue

I like testing. And money. This has got both. Below you will find data from two A/B tests where the companies added one-click upsells and...

Cryptocurrency exchanges, time to grow up

Today I have an article for you that I have been working on for a long time. It’s a long one. And a good one. You...

Why your headlines are worth almost all your content marketing efforts (and how to improve them)

Increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown...

How to Systematically Improve your User Retention

The single most important and often overlooked driver of long-term sustainable user growth is healthy user retention. Most companies don’t see the critical role...

See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4%

You can be much more effective in making people buy if… you repeat their own words. Exactly as they used them. Simple, right? Have a look...

Why Multi-Step Lead Forms Get up to 300% More Conversions

Multi-step forms perform better than single-page forms. Much better. Instead of this: You get this: Note the progress bar at the bottom. Why multi-step forms convert so well? It may...

Media & entertainment benchmarks report

If you're interested in media and entertainment industry, this is for you. Even though the answer is always “it depends”, people are interested to know...

Does the Perfect Email Template Exist? We Used Data to Find Out.

Does the perfect email template exist? Best practices are good. But hard data is better. MailChimp has millions of customers sending billions of emails, and they...

Don’t Make Me Think: 20 Wise Thoughts about Usability from Steve Krug

It’s good to refresh the basics sometimes. Especially when the basics often tend to be forgotten, even if they shouldn’t be. For me, Steven Krug’s “Don’t...

3 factors that impact long-lasting conversion uplifts

Conversion optimization is a continuous process and a long-term commitment. This is why you should not only look at the uplift of single A/B-tests...

Why Sushi Pricing is Painful, and How to Fix It

What’s the worst way to sell something? Sushi pricing, where the customer pays a separate price for each bite, might well rank at the top. According...

Scarcity online: The psychological bias that became the norm

What is scarcity and why is it important if you sell anything? Scarcity is the psychological bias that makes us place a higher value on...