Homepage UX pitfalls, How to leverage price anchoring, How to reduce cognitive demand (+1 more)
Homepages get a lot of attention from everybody in the company so they tend to be pretty well optimized. But there are...
Sephora digital transformation, Multi-channel attribution models (+2 more)
Today’s issue is more technical than usual: best practices for tagging and tag managers (with lots of examples) or multi-channel attribution modeling...
Google Page Experience guide, 8 effective ad types (+3 more)
Two comprehensive one-stop-shop resources this week: one on Core Web Vitals, one on Email Deliverability.
8 types of ads...
Beauty industry trends, Site search to uncover user intent, Creating a measurement framework (+2 more)
2021 Beauty Industry Trends & Cosmetics Marketing
This exhaustive report covers:
Statistics: Beauty Industry Market...
Ecommerce lifetime value data, No-code tools database, Logo quiz (+2 more)
Counterintuitive lifetime value (LTV) data
📅 Highest repeat purchase rate is within 30 days of initial purchase
Google Analytics spreadsheet add-on, Marketing dashboard templates, How NYT tests their headlines (+2 more)
Google Analytics Spreadsheet Add-on
If you spend more than 15 minutes per week in Google Analytics and you...
A/B testing examples, Lies about marketing, Check your browser for privacy (+2 more)
7 A/B Testing Examples To Bookmark
Blindly copying what others do is never a good idea. Yet,...
Last-second fees are lucrative, Best time to send emails, Wish growth (+2 more)
Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees
There’s a reason that online ticket...
A viral tweet is worth almost nothing, SaaS marketing case studies, How to audit Core Web Vitals (+2 more)
A Couple Bucks and a Few Hundred Follows: A Viral Tweet Isn’t Worth Much
Going viral on Twitter feels...
Rotten state of online advertising, User research tool, Don’t offer a free plan (+2 more)
Something is Rotten in Online Advertising
Rand Fishkin, ex-CEO of Moz, analyzes what’s wrong with online advertising. Turns out,...
How to double your homepage conversion, Client-side testing vs. Server-side testing (+3 more)
How to double conversion on your startup’s homepage
Here’s how to double conversion on your startup’s homepage.
Role of pricing on user ratings, a great ad you’ll actually want to watch (+3 more)
A long-form ad you will actually want to watch
It's genius.
It's relevant.
UI/UX tips collection, free alternative to Hotjar, how to spot trends (+2 more)
The UI & UX Tips Collection
Creating beautiful, but also practical UIs takes time, with a lengthy amount of design revisions along the way.
But by...
Which marketing channels are best and when, 120 resources to learn enterprise sales (+3 more)
I usually write you on Thursdays but tomorrow is Christmas and I’d imagine you have better (or more urgent) things to do on Christmas...
Similar company logos, headline swipe file (+3 more)
Why do so many brands change their logos and look like everyone else?
I noticed a recent trend where many companies’ logos started using similar...
Best low-budget viral ads, golden books of UX design (+3 more)
Best low-budget viral ads
30 years ago, to get millions of views you needed a Super Bowl budget. Today all you need is a phone...
Rewriting landing pages for clarity, Facebook Advertising decoded (+3 more)
Rewriting landing pages with a pro copywriter
Harry's Marketing Examples on Twitter teamed up with a pro copywriter and asked people to submit their landing...
Survey questions you should ask, boosting email signups, popups (+2 more)
GrowRevenue > Current Issue
Survey Questions You Should Ask Your Visitors / Customers (Sander Volbeda)
User surveys are one of the best tools to collect useful data...
Form design best practices, how fast should your site load (+3 more)
5 interesting conversion optimization and growth related articles for you today.
Form design best practices (Medium)
How to improve WordPress website load time for faster performance
No one has time to wait for your website to load. If your website takes more than a few seconds, the visitor will press...
10 strategies to effectively manipulate Google Analytics data
In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. This article will show you the smartest tactics behind...