Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Tool

How to uncover your competitor’s Facebook Ads strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers...
Google UX playbooks

Secret Google UX Playbooks – all leaked playbooks in one place

Recently, several ‘UX Playbooks’ were leaked. They sit on ‘services.google.com’ domain and they’re not linked to from anywhere else on Google. These playbooks are guaranteed...

28 effective customer feedback questions

What’s best for your users and customers is (usually) best for your business. But how do you know what’s best for your users? You have to...

Qualitative research: 5 ways to find out what your customers (truly) want

Qualitative research is one of the most underutilised ways for companies to improve their conversion rates. It’s a powerful research technique to gain huge insights...

7 digital marketing strategies that actually work

Chatbots. A/B split tests. Complicated marketing funnels. Forget them all. If you’re running a small business, none of these things should be your focus. The digital marketing...

How to uncover your competitors’ content strategy

If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate...

The 55 best free SEO tools [for 2019]

Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support. But for 70 percent of other...
test results google optimize

Test results from companies (real data from Google Optimize)

Get inspired by what other companies have tested and the real results they've achieved. It looks like Google decided to finally put more effort into...

How to engage Instagram followers with copy so they love your brand and buy your products

Note: This article is by Kaleena Stroud, a copywriter for eCommerce businesses.Beware: A LOT of pictures and examples ahead.Kaleena, take over the 🎤 please. I...

Why is my conversion rate dropping? 8 common reasons

Nothing is more worrisome than your website conversion rate dropping. You’ll want to know why, so you can fix it. Breathe. Here’s where to...

A/B testing with a small sample size

The question “How to test if my website has a small number of users” comes up frequently in A/B testing. There are different opinions...

Ultimate utilities for analysts in 2019

This article will be useful for business analysts, marketing specialists, marketing analysts, data enthusiasts, and business owners. If you’re interested in analytics, you’ll definitely find...

How an online store converts 30.29% of page visitors into email subscribers

LittleSizzle is an online store that provides printable invitations, games and everything else you may need for hosting a Baby Shower event. The LittleSizzle story starts...

7 ecommerce lookalike audiences that are worth testing

Lookalike audiences are simple and powerful. Take an audience group that has performed well for you and then use platforms like Facebook or Google...

7 creative ways to collect emails without being spammy

You've heard it before, but it’s worth repeating: For every $1 you spend on email marketing, you can expect an average return of $32: Simply put:...

Lessons from creating 150+ case studies. Here’s (almost) everything there is to know about them.

A story is up to 22x more memorable than a fact... but combine both stories and facts / data together, and you've got the...

How to rank higher on Google (6 easy steps)

Nothing is more frustrating than seeing your website rank on the umpteenth page of Google, despite your continued efforts to climb the ranks. Sometimes it...

21 ways to triple your B2B e‑commerce conversions

You may not be content with where your conversions are at this moment. You may not even know if your conversion rate is good...

7 competitor monitoring and analysis tools to help improve your digital marketing efforts

Analyzing what your competitors are doing online is important for multiple purposes - from being inspired by their ideas, and avoiding their mistakes, to...

7 ways to trigger buying decisions in the brain with persuasion science

Billions of dollars are wasted on ads that fail to grab attention or motivate people to act. Since the dawn of time, humans have tried...

LinkedIn Ads: the guide to run successful campaigns

If you already know how advertising works on other social platforms, it won’t be difficult for you to understand how to advertise on LinkedIn...