Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Tool

Not-so-obvious ways to find and learn from your customer feedback

What do people really think about your product or service? What’s their honest opinion, perspective, desire for how you might change things up in...

These are the discounts that really work in abandoned cart emails

Seventy percent of online orders are abandoned. Finding ways to get them back to your site to complete their order is a pivotal part of...

Personalization features now available in Google Optimize

Now, in addition to running short-term website experiments with Optimize, you can create custom website experiences that deliver the right message to your customers—every time...

2019 Is the Year of Page Speed. Are You Ready?

Page speed matters. A lot. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. But Google has...

10 Tools to Monitor Your Competitors’ Growth and Hack Their Strategies

Your business doesn’t operate in a bubble. There are many outside factors that can determine whether or not your business will turn a profit...

Why do people leave your website? The answer lies with your ‘Undecided Explorers’!

Do you obsess over the visitors who leave your website without buying? That’s a mistake. And here’s why. You should study those who did buy. Why study...

Great Google Analytics Alerts: Less Time Panicking, More Time Solving Issues

Google Analytics is a fantastic tool. It’s also very complicated and has tons of features, reports, and data. Some extremely useful, some garbage. Wouldn’t it...

How Hotjar measures and improves users’ experience year-round

When Hotjar launched, success was anything but guaranteed. They were completely unknown, didn’t have a cent of outside funding, and were facing some well-known...

Carousels on Mobile Devices

Quick summary: Carousels on touch screens are plagued by low discoverability and sequential access, and not all designs implement swipe as a carousel control. On...

15 Real-World Pop-Up Examples that will Change Your Mind About Them

Let’s be frank: a pop-up is a clutch way to hook qualified leads on a lead capture page. But, everyone hates pop-ups, right? Not exactly. Everyone...

New Trends Reshaping E-Commerce Solutions

Online stores let customers buy goods right from their home, and they deliver the product to their home with reasonable delivery costs. But besides...

5 business-critical questions to ask customers when your product isn’t selling

What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? Reach out to the only people...

Your Bounce Rate is a Lie. Here’s How to Force it to Tell the Truth.

Have you ever had a shockingly high bounce rate? I mean high — like, 90% or more? Most people assume that if a bounce rate is...

How to Optimize Order Confirmation Emails for Higher Engagement

There’s a type of automated email, that is often overlooked, but is very important: the order confirmation email. Order confirmation emails are often triggered immediately...

Building Better Product with UX Writing

When we browse a new website, we embark on a journey, and we definitely need guides. Just as we do on a real journey,...

4 Creative Mobile Onboarding Concepts

Onboarding is a process of getting users “up and running” with a site, app, or service. Successful onboarding increases the likelihood that a first-time...

Why Your Users’ Brains Love Checklists

In the Second World War, Boeing launched the formidable Model 299 airplane—known as the Flying Fortress. With four radical engines and an imposing wingspan...

6 Reasons Why you Must Switch to HTTPS

Not so long ago having your website 100% on HTTPS was an overkill. Usually, only the checkout and payment pages were https, the rest...

Make Testimonials More Persuasive

Don’t kid yourself into thinking that your viewers believe your testimonials are real and genuine. Any website that hosts its own testimonials has the opportunity...

The Future of SEO Has Never Been Clearer (nor more ignored)

Rand Fishkin, one of the most known figures in SEO world, a founder and ex-CEO of Moz, sees the future of SEO this way: ...

5 Ways Heat Maps Could Make or Break Conversions

I love heat maps. For those who don’t know, they look like this: Heat maps deserve more credit than we could ever give them. They allow...