Do you want to know how the whole conversion optimization process looks, from first seeing the product to money in the bank, for your client and you?

There are many articles and even whole books about different parts of this process but I haven’t seen a book which would go through all the steps, one by one, in great detail.

Recently, such a book hit the market. After a few years in the making, it’s finally available.

It decomposes and thoroughly describing each step of the conversion optimization process, with ample footnotes and sources to read more on each subject, if you’re interested.

It’s based on 10 years of conversion consulting work for companies (e-commerce, SaaS, etc.).

And it has a very misleading title: Value-Based Design.


I can only assume the title is to appear to a large base of designers who could potentially be interested in moving up the market to go from “just” designers to having a seat at the big boys’ table and making decisions together with company owners.

Anyway, don’t be discouraged by the title and let it not mislead you that it’s about design. It’s pure conversion optimization, describing three pillars of effective CRO: research, measuring and experimentation.

In addition to the book, there’s a very practical PDF workbook, updated regularly to be up to date. It contains links to all the tools and services, has a list of heuristic evaluations, a section on Google Analytics (what needs to be set up, which reports are useful, troubleshooting, etc.), how to set up and run experiments in practice, even a section on development effort, to help you assess how much time it should take you to develop more adventurous tests.

All in all, this is the most complete CRO book I have read which focuses on the deep dive into all parts of CRO process, instead of either focusing on only one step, or just listing a few best practices and a slew of tools, with no effort to explain the whole reason why you should do it and how.

The book was self-published by Nick Disabato, the author, and you can buy it here:

Value-Based Design

PS. If only it was immediately obvious from the title what the book is really about, it would be that much easier to promote it 😉 But hey, maybe it makes more sense to easily appeal to a much larger designer base than to a small group of CRO practitioners.

PPS. Oh, in case you’re wondering, I am not getting anything for recommending this book. Nick doesn’t even know I’m writing about it. I don’t think there even is any affiliate program for the book. I’m recommending it because I bought it, I read it, and I liked it.