Welcome back after Christmas!

I don’t want to overload you with too much knowledge and goodness when you try remembering how to work and what’s it all about. So to ease you into a working mood today I have a couple of illustrations showing the conversion optimization in practice.

Scenario #1. When you want to run an A/B test to find out what works best and by how much, some people think that it’s a sign of weakness. How can you *not know* what works best? This is shown all too well in this Dilbert strip:


The truth: *nobody* knows what works best.

If you’re good, you come up with good questions, formulate good hypotheses, and set up good A/B tests.

You know what doesn’t work, where it breaks, and have strong assumptions why it doesn’t work. A/B test results verify your assumptions and give you answers. You take the answers, analyze the reasons behind them and build on top of that.

If you’re not good, you just keep guessing, which looks more like the Dilbert strip above.

Scenario #2. You try doing your job, as explained above. And suddenly *everybody* has an idea. About everything. Instead of doing good, deep work, it starts to look like this:


No comment needed 🙂

See you tomorrow! I’ll have some good stuff for you. Time to get back to work and to continuous education.

PS. Stay educated!