Designing without insights is…
- … guessing
- … a recipe for disaster
- … shooting in the dark
- … only effective by pure chance, which happens rarely
- … unfortunately, all too common
- … stupid.
Designing without insights is not…
- Brave (don’t believe the Hollywood crap)
In real life, no research = a kiss of death.
PS. To do it the right way, you can start with Qualitative research: 5 ways to find out what your customers (truly) want.
