How to double conversion on your startup’s homepage [Twitter @GrowthTactics]
Here’s how to double conversion on your startup’s homepage.
(From rewriting over 1,000 websites.)
1/ Your “above the fold” (ATF) section is the part of your site that’s immediately visible before scrolling.
When visitors see this, they decide to either keep scrolling or bounce.
In seconds, they attempt to assess:
- What you do.
- Whether you’re a fit for them.
2/ If your ATF is confusing or uninteresting, visitors bounce.
This happens because of:
- Weak messaging: Your product’s purpose is unclear, uninteresting, or irrelevant.
- 2. Weak design: Your design is unprofessional or outdated.
3/ There are 3 things you can change on your ATF.
Let’s dive into each. (…)
There are 10 more points in the full article, including sections on value proposition, adding a hook, subheaders, design, images, CTAs.
- Process Adoption – A central process and workflow (ecosystem) for innovation.
- The right people and skills.
- The right technology
- Execution – Harmony between your thinkers and doers.
- Mindset – The willingness to experiment with everything and a culture that welcomes failure.
One of the images from the article, showing different technologies for experiment-driven development:
How to improve your mobile user experience [Think with Google]
If it doesn’t work on mobile, it doesn’t work at all.
- Mobile conversion myths (if mobile doesn’t convert for you, it’s not because mobile is bad at converting, it’s because you are bad at converting mobile traffic)
- Exceed customer expectations
- A forward-looking approach
- Remember where you want to be
Mobile transformations can be particularly tricky as they necessitate change in behavior and mindset.
While you can run almost every client-side test on the server-side and a few light-weight backend experiments via client-side testing (using split URL or redirect experiments), doing so won’t be as feasible or robust as you’d like… because, for any hypothesis, only one of the two works the best.
And choosing the right one needs careful consideration. There are many aspects to weigh when making this choice. Look at the setup’s impact on speed and SEO, the effort and time requirements for the experiment life cycle, the experiment’s goal and more.
The article covers all of the issues above, with specific case studies, screenshots and explanations.
Dark Patterns in Your Everyday Apps [UX Planet]
Evil design patterns, unfortunately, are very common. To demonstrate, here’s a compilation of dark patterns we can find every day:
- Youtube Disguised Ads
- Spotify Roach Motel
- Reddit Bait and Switch
- Instagram Roach Motel
- Skillshare Forced Continuity
- Wish Confirmshaming
- AliExpress Price Comparison Prevention
- Broadway.com Hidden Costs
It’s practically everywhere, unfortunately.
Until next Thursday!
PS. Sorry for no dark patterns on GrowRevenue. I’m a bit old-fashioned in this regard. What’s the opposite of a dark pattern then? Shiny pattern? Here you go, some shiny stuff for you: ✨🌟✨