Do you send out emails?

More than just work/personal emails. Newsletters, transactional emails, promotions etc.

If you do, then you need to read this.

Even your best and most effective emails are worthless if they aren’t being read. And they can’t be read if they are not being delivered.

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use.

So how do we fix that?

Well, that’s what this ultimate email deliverability guide is all about.

This guide will not only help you understand the underworld of email deliverability but also teach you how to fix it.

Once you have implemented the things outlined in this guide, you will no longer be talking about just the size of your email subscriber list as a success metric for email marketing.

You won’t just rave about more opens or better click-through rates.

You will start talking about conversions and focusing on your email marketing ROI.

The whole guide is very comprehensive so I’m including only the table of contents here. Check out what’s inside and if you need your emails to be more effective, follow the link at the bottom for the full guide.

Table of Contents

  • Introduction
  • What is Email Deliverability?
  • What is SPAM?
  • History of SPAM
  • What are Spam Filters
  • Types of SPAM Filters
  • Email Reputation
    • Sender & Domain Reputation
      • Consistent Volume
      • Blacklists
        • Domain Based
        • IP Address Based
      • SPAM traps
      • Bounces
        • Hard Bounce
        • Soft Bounce
      • SPAM complaints
      • IP Reputation
      • Subscriber Engagement
  • Email Authentication
    • DKIM
    • SPF
    • TLS
    • DMARC
  • Email Content
  • Other Factors
    • Single Opt-in or Double Opt-in
    • Segmentation
    • 1-Click Unsubscribe
    • From & Reply To Addresses
    • Personalisation
    • AB Test
    • Smart & Geo Optimised Delivery
  • Dedicated IP versus Shared IP
    • Dedicated IP
    • Shared IP
  • Tools & Tips


Email Deliverability is hard.

Like really really hard.

This guide should give you a 360-degree view of the various factors contributing to whether your email lands in someone’s inbox or not. You will have a much better understanding of fixing the problems outlined and best practices to incorporate for email marketing in general.

If you implement the things outlined in the guide, you will already be way ahead than 99.99% of businesses sending millions & billions of emails every year.

And you will finally be able to get conversions, recover abandoned carts and make money from your qualified leads which you have so painfully acquired.

The Definitive Guide to Email Deliverability

PS. Once you are in the inbox, don’t waste all this effort. Just be… a person. Not a business. Speak as yourself, one on one. Even if you are an ecommerce business or if you are an enterprise. No one wants emails from “the business”.