Two comprehensive one-stop-shop resources this week: one on Core Web Vitals, one on Email Deliverability.
8 types of ads that are especially effective in getting the click-through, while still providing value.
If you glorify growth hack, there’s a short photo story for you at the end. Please don’t feel offended 🙂
Google Page Experience: How it Impacts Optimization & UX
Google announced that page experience will be rolling out a new set of “Core Web Vital” signals. These will sit alongside existing search ranking factors, such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.
This algorithm update, while slightly postponed from the original timeline, is rolling out from mid-June 2021.
Core Web Vitals has been a hot topic for over a year now. Looks like it’s finally happening. There’s a lot written on the topic. If you’re looking for a single source that has all the most important things in one place—this is it. It’s a comprehensive overview on how to assess and fix your Core Web Vitals. No fluff, actionable items.
The article also lists 4 established page experience metrics and 11 ways to improve page experience at the end.
8 ad types that increase click-through
Demand Curve guys spent millions of dollars running ads for brands like Perfect Keto, Tovala, Imperfect Produce. They’ve compiled 8 ad types that increase click-through, with specific examples.
- Customer Facial Expressions
- You vs. Competition
- Customer Testimonial Screenshots
- Lifestyle Demonstration
- User Generated Unboxing
- User Generated Product Walkthrough
- Address Objections & FAQs
If you run ads, definitely check out the full descriptions and examples.
Why Product Analytics is more important now than ever before
Bhavik Patel believes Product Analytics will be the next big thing in the data space. His article lists the reasons why.
For example, here’s an interesting list of capabilities that a Product Analytics team needs:
- Understand the customer
- Quantify the user experience and behavior
- Identify core and proxy metrics
- Build a measurement plan
- Find opportunities
- Design experiments
- Communicate clearly
- Aid decision making and discovery
- Make recommendations
- Steer roadmaps
- Support in setting OKRs
- And above all else, prove growth through product
The Email Deliverability Guide
Do you send emails somewhat regularly? Then this will be useful for you. If you never sent an email and don’t plan to, then it’s safe to skip it.
A very useful, very thorough, very hands-on resource. Similar to the Core Web Vitals article above, it has everything in one place, so that you don’t have to look anywhere else.
There’s always this one favorite kid…
You should treat all your kids equally. When you can’t resist, at least try not to choose the loudest and most flashy one. The quiet ones usually have more to say.
Until next Thursday!
PS. Growth hacks are sexy and easy to digest in tweets and blog posts, but if all you did was replacing growth hacks for user research, forever, you’d go 10x farther, and get there sooner.