Learning how to drive traffic to landing page or website on the cheap is a must-solve issue. If you can’t get your product or service in front of its target audience, let alone any audience, your efforts are totally wasted.
But it doesn’t have to be this way…
Before you start selling your clothing to get a trickle of traffic, I have a suggestion: take a look at ways to generate a ton of high-quality traffic on a limited budget.
This article will show 10 different strategies for how to direct traffic to landing page or website. Some of them are rather obvious and straightforward, some may give you some ideas, some may serve as a reminder that you should probably focus on them a bit more.
1 – Identify and Leverage Social Influencers
Influencers come in many forms these days. Bloggers, social media icons, YouTube sensations, and even micro-influencers can work to generate positive word-of-mouth for your business, sometimes at little to no cost.
How do you leverage them to drive traffic to your landing page or website, you ask? Incentivize them. Give them your products or ask them to try out your service for free. If they have a good experience, they will broadcast it to their social network or promote it on their own website.
Here are additional strategies to ride on their coattails:
- Invite them to guest post/ or write for them
- Ask them to co-host a webinar or podcast
- Suggest that they add a link to your blog inside a relevant article on their website
2 – Blog
Providing value and personally engaging your audience are two ways you will have true success with blogging.
Write with a purpose of increasing value (e.g., How does your post solve a problem or ignite action in the reader?), and not for the purpose of SEO or promotion.
- Gives a unique angle to a told story
- Shares new information
- Has a backbone of a strong intro, body, and conclusion
- Is not thin content
- Is newsworthy: creates a stir, is tied to a current event, and doesn’t cover stale news
- Is backed up by research
- Offers a solution
- Has a clear audience in mind
- Demonstrates why the topic is important and whom it affects
- Passes the “So what?” test
Before you embark on any content marketing conquest, you must have a plan in place to create content consistently. If you want to ruin your credibility fast, start blogging then abandon your efforts.
“With content marketing, you’re creating an ecosystem that organically develops over time. The more blog posts you have, especially evergreen ones, the more you can share on social networks and, in turn, the more those posts can be shared by others.”
RULE OF THUMB: Spend twice as long promoting your post as writing your post! You can’t rely only on organic search traffic for people to see your post…
3 – Social Bookmarking Sites
Submit your website or a particular page to a social bookmarking site. In doing this, you circulate content to a targeted audience and drive traffic to your website, while also boosting your SEO by connecting your links to textual descriptive content. Here are a few social bookmarking sites we suggest using:
These sites are free to submit to, but you can even boost posts with a paid component to increase the likelihood of being discovered.
4 – Location-Based Sites
Did you know 84% trust online reviews as much as a personal recommendation and 68% form an opinion after reading between one and six online reviews?
Because of this, it’s critical to optimize location-based review sites. For example, Yelp is a huge traffic driver. It’s essential to maintain as much detail as possible, like:
- Additional features
Similar to Yelp, your business’ Google page will drive online traffic. Google My Business feeds the map information you see on Google. When searching for a business, a map or multimedia content appears on the first page of Google.
Create a Google My Business page to populate important information about your business so it will be prominently displayed not only in the standard search engine result page, but also in Google’s rich snippets. Some other review sites worth trying to get traffic to your landing page or website are:
5 – Collaborate With Big Names
Create major content assets — like ebooks, long-form blog posts, and white papers — and ask for a quote from prolific industry leaders with sizable social followings, and you may lure their fans to your site. Once the asset is published, let them know, and you may get a digital shoutout. Give the experts a social soundbite so they can easily copy and paste it to their own social channels. This strategy helps socially “viralize” content and it’s also a strong play to generate more backlinks.
6 – Community Management and Social Engagement
Social media isn’t an outlet for endless self-promotion. With social media marketing, you must be a master of community management. You can do this by:
- Personally engaging your fans — If you ignore them, then they will ignore you.
- Responding when they speak, and thank them for their interactions with you.
- Proving that you’re a human they can relate to, and not just a corporate entity.
Want an example? Wendy’s jumps on any opportunity to engage with the public on social media:
Think of social media not only as a broadcasting channel but also a listening tool. Use social listening platforms like HootSuite or SproutSocial; or do keyword searches to hunt for conversations about your brand and competitors. Then, engage with the discussions! If people see your brand is accessible and friendly, they will be more apt to buy from you.
7 – Video Marketing
Video marketing is a favorite content marketing strategies because you can easily repurpose content for bootstrapped video content creation. Plus, some people simply prefer to digest certain types of content via video.
To make sure your video is a traffic generator, optimize your YouTube listings by adding a keyword-rich title, description, and tags; then link back to your landing page or website!
Creating videos and uploading them to YouTube can spread your content (and links to your website) around YouTube itself — and from there, Google will index and make searchable your content.
8 – Question-Answer (Q&A) Sites
Millions of people Google questions each day, seeking the most relevant answer. Enter question – answer sites, commonly the first to appear in Google search results.
Websites like Answerbag, Quora, Yahoo Answers, and WikiAnswers all unite question askers and answerers together. Answer questions about your business’ subject matter expertise and make sure to include the address of your website in your profile and answer credentials to draw free landing page traffic. Just remember to include links in answers as you write.
9 – Publish On LinkedIn
LinkedIn allows you to publish articles within the platform (just like a blog). This feature was rolled out in 2014 and has been a game changer.
Some of these posts from users get hundreds or thousands of impressions in a short space of time.
To add to that, they can potentially rank really well in Google searches.
Finally, they can get you even more than great traffic, because you can place links throughout and at the end of the post promoting your landing page—so your article can turn into leads or sales.
Here are a few tips to create LinkedIn posts that will be found by the most people:
- Be strategic with your keywords.
- Include pictures and videos to break up your text.
- Create a ton of value within the post.
- Include a call to action in your bio.
- Choose your topic wisely, and it can presell your prospect on what you have to offer before they even get to your landing page.
10 – Paid Advertising
If you’re questioning how to get traffic to feed your lead generation system, look no further than paid advertising. And, believe it or not, you can do it for pretty cheap. It encompasses a number of strategies, like:
- (PPC) Pay Per Click – (Google Adwords, Facebook Ads, Bing Ads)
- (PPV) Pay Per View – (TrafficVance.com, MediaTraffic.com)
- Display Advertising – (BuySellAds.com, BuyAds.com, Pulse360.com)
- Solo Ads – (DedicatedEmails.com)
It’s imperative that you can “turn on the faucet of traffic” anytime you need to in your business. This will offer instant access to the data you need to plug any holes in your sales funnel before you branch out to the other traffic stages. And, these methods can be less expensive than you’d think.
You can grow your business by thousands of leads per day by breaking even on lead acquisition, and then you can generate a profit for your business every time you hit send on an email.
Flipping your traffic strategy upside down could be all that’s needed to get traffic to your landing page or website.
Remember: you don’t have to use every strategy listed above to drum up new, high-quality leads. Select a few ideas that make sense to start, see how they move the dial on your business. While site visitors and traffic is excellent – it’s the quality that counts. As you embark on the following activities watch your conversion rate on landing pages to ensure that you’re reaching people who are truly interested in what you have to share.
PS. Don’t reinvent the wheel. If you focus on 2-3 of the traffic sources above and do it well and consistently, I’m absolutely positive you’ll see much more traffic.
What worked for me? Publishing on LinkedIn, blogging, social engagement. Time to focus on a few more.