The vast number of website templates available today has made it easier than ever to launch a professional-looking website—whether or not you know how to code.
It’s an ideal way to test something without costing too much time or money.
Besides representing a useful starting point, templates are more cost-effective than contracting with a designer. $50-$100 vs. $1,000-$10,000 seems like a no-brainer. They also let business owners leverage established design patterns to create a consistent, pleasing digital experience.
There’s one potential problem though. Website templates are built by designers to look pretty, not by CRO specialists to convert.
The article describes what, where, and how to test your templates to make the most impact.