If you have Google Analytics set up on your website, you are one of the tens of millions of websites using the most popular analytics tool on the internet.
You’re also most likely among the tens of millions of websites who don’t have their Google Analytics set up properly .
This video will guide you through the process of how to do it the right way. Or, in rare cases, to help you confirm that it’s done right.
The whole process takes just 52 clicks (it’s even counted on-screen!). But you need to know what click, and what not to click.
The tutorial is brought to you by Orbit Media, a 38-person web design and development firm in Chicago. They do this for a living and their company depends on proper analytics and the data being correct. It’s also the process they use for all the clients so you can be sure it’s been battle-tested in real life.
Here’s your complete guide on how to set up Google Analytics, quickly for the most accurate reporting possible .
PS. Almost everybody thinks they have analytics set up and working properly. Almost everybody thinks wrong. It’s almost like how everybody thinks they are above-average drivers, which is a statistical impossibility.