Landing Page Checklist [Business Casual Copywriting]
A hey-that’s-pretty-useful landing page checklist to make sure your page isn’t horrible.
Goes through all the elements and asks yes/no questions so that you don’t forget anything important. If you follow the checklist, you’re guaranteed that your landing page won’t suck.
The product launch marketing plan that generated $1 million in 60 days [Digital Current]
A very detailed article about marketing strategy fundamentals. It’s based on a Kickstarter launch case study but it’s not about launching on Kickstarter. It’s about fundamentals. If you’re remotely interested in a marketing strategy, there’s a lot of good info inside.
The product in the case study sold over $400,000 worth of new product in just 40 minutes on Kickstarter. They would go on to sell more than $1 Million of photography retail product in 60 days during a crowdfunding launch campaign that was supported by integrated content marketing, influencer marketing, PPC advertising, P.R. and SEO.
The 5 key stages to product launch marketing plan success—for any team, in any industry:
- Stage 1: Planning your product launch
- Stage 2: Setting S.M.A.R.T. product launch goals
- Stage 3: Prepping launch collateral using personas
- Stage 4: Make a splash on launch day
- Stage 5: Keep the momentum going
Tips for Designing The Perfect Search Box [UX Planet]
- #1 Make it Visible
- #2 Make it Simple
- #3 Show Message When nothing found…
- #4 Improve your Auto-Complete suggestions feature
- #5 Provide a quick Sorting option
- #6 Show user the query on the top
- #7 Show Search History
- #8 Optimize the search result
Plenty of examples and screenshots inside.
The Best Web Analytics Tool [Satchel]
No, it’s not Google Analytics. In fact…
Every YC batch, Michael Seibel gives a talk about building product. He’ll ask: “How many of you are using Google Analytics as your primary source of metrics?” But it’s a trick question. When the majority of the audience eventually raises their hands, he’ll fake a sigh and tell everyone that they’re doing it wrong, and that they should instead by relying on an event-based analytics tool.
Without using an event-based analytics tool, which tracks the interactions your users have with your product, you won’t know how your users are using your product. This is arguably just as important as actually building out the product.
The article compares three tools extensively: Mixpanel, Amplitude, and Heap.
How to build advanced marketing reports in Google Data Studio [OWOX]
A step by step tutorial on how to create beautiful and useful Google Data Studio dashboards.
Dashboards are hugely helpful for information or stats that you need every day. A well-built dashboard will help you see the big picture, catch trends while it’s not too late and save time.
See the article for a very hands-on walkthrough, with plenty of examples. When you’re done, you’ll be able to create a beauty similar to this, with not just beautiful but also helpful info:
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Until next Thursday!
Radek Sienkiewicz
PS. I’ve created a few Google Data Studio dashboards a few years ago and now I barely even touch Google Analytics or anything else. It’s got everything I need, and just what I need, without all the bloat. I highly recommend custom dashboards, for even simple things. You build them once and benefit for years.
