Who are you selling to?
When selling, you need to know exactly who you are selling to.
- Enterprises
- Small businesses
- Hobbyists
- Lawyers
- Dentists
- Fortune 500 executives
- Startups
If you don’t know who you’re selling to, you can’t sell effectively.
But…
What do they all have in common? The enterprises and the dentists? The startups and the hobbyists?
Ultimately, they are all…
Human
Even if you sell to Fortune 500 companies, your sales message is read and acted upon (or discarded and promptly forgotten) by a human.
You don’t sell to a company. You don’t sell to a profession. You don’t sell to a position.
You sell to humans, every single time.
And what do (practically) all humans have in common?
Emotions
This is why a good story is always more memorable than a number. The number may still be needed but the story is there for the number to be remembered, to stay in memory and to matter when the decision time comes.
Timeless marketing advice
Knowing all of the above, you can now sell successfully even if you are a chicken.
PS. Companies selling to enterprises tend to think that the more soulless your message sounds, the more professional it is. It’s like every sentence is put through an emotional washing machine. Don’t be a 🤖. Be a 💁♀️.
