10 Key Mobile Usability Issues [UX Planet]
10 critical usability issues and practical recommendations on how to avoid when working on your mobile design.
- Visual clutter
- Unclear navigation
- Tiny text and functional elements
- Low contrast text and functional elements
- Too many clicks to complete tasks
- Bad error handling
- Too much data input
- Unconventional gestures
- Lack of visual feedback
- Annoying notifications
- Annoying visual effects
The article has nice, clear examples for each of the points above. And there are 11 issues, not 10. #4 was used two times in the articles and they didn’t notice it 🙂
Businesses tend to focus on acquiring new customers and often regard the sale as an endpoint. They tend to forget about the customer once they check out. As a result, the post-purchase experience in the eCommerce space is totally disjointed.
Here are six different ways you should implement if you are serious about improving your post-purchase customer experience.
- Personalize customer delivery experience
- Create an online community for your customers
- Omnichannel customer support
- How-to guides or demos
- Loyalty programs
- Refund policy
If treated well, customers who have already purchased your products or services can be easily transformed into brand advocates and they make a good foundation for building a dedicated customer base.
How to Write a Case Study Without Metrics [Case Study Buddy]
So your client won’t give you any firm success metrics, and you’re ready to kill the case study. What to do about it?
The strategy is simple: help readers see themselves in the story.
- Shift your thinking from “Problem/Solution/Results” to “Before/During/After”
- Lead with social proof
- Make your customer the hero, and the story personal.
- Use the “Call-and-Answer” approach.
- Gather experiential quotes – not accolades.
This entire strategy hinges on your ability to conduct an interview, ask the right questions and probe into your customer’s experience. See the article for examples on each of the points above.
While having a free trial is a norm, new users who automatically become engaged and convert aren’t. The average conversion rate for a free trial that doesn’t require a credit card is around 10%.
The emails your free trial email campaign needs, with examples for each:
- Welcome email
- Feature spotlight emails
- Use case emails
- Educational email
- Call to action email
- Free trial extension
Keys to a great free trial email marketing strategy:
- Consider user context and goals
- Reiterate benefits and outcomes (without sacrificing clarity)
- Send useful and educational information
- Sync emails to user behavior for the most relevant experience
Best practices for higher free trial email conversions:
- Personalize, personalize, personalize
- Focus on one action at a time
- Use loss aversion tactics
- Run A/B tests
- Make upgrading easy
- Add a “free trial abandonment” email
Free trial emails are a critical set of touchpoints during the early days of your user relationship. Through careful strategy and segmentation, you can use the excitement and momentum of new signup to propel users into action.
The less you ask of users, the more inclined they are to complete a form, and faster form filling increases conversion. Browsers provide the autofill feature to help achieve that. The article, by eBay engineering folks, discusses how to effectively use autofill features on web forms. They know a thing or two about processing transactions.
Until next Thursday!
PS. Too bad I don’t have any paid products or a free trial on GrowRevenue. I would definitely be sending all the emails from the free trials sequence mentioned above.