The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems [PPC Hero]

Facebook’s advertising system has become very sophisticated over the past year and now offers advertisers a more comprehensive range of options than ever. This checklist is intended to help experienced advertisers set up campaigns while making sure not to omit necessary actions when setting up, managing, and analyzing campaigns.

Everything from before starting working on a new account, through naming conventions, optimization at each level, creatives, to ongoing campaign management.

Note: This checklist is not intended to teach you how to use Facebook as an advertising system. It is designed for those who already run campaigns, know the system, and just want to make sure they build their campaigns optimally and not forget anything.

The Complete List of Google Penalties and How to Recover [Search Engine Journal]


There is a lot of misinformation surrounding Google penalties. The most common is mistaking an algorithm for a penalty.

High-profile updates like Penguin and Panda are not actually penalties; they are algorithms. Algorithms rely on a set of rules and calculations to automatically deliver the desired outcome. Google also employs an army of human reviewers to manually review and flag websites.

The most notable difference in dealing with a penalty versus an algorithmic event is the need and opportunity to interact directly with Google.

A website that is penalized by Google will receive a manual action report via Google Search Console. Once the noted violation is fixed, you are required to explain the origins of the problem as well as the resolution in a “Reconsideration Request.”

Conversely, there is no need (or ability) to file a reconsideration request to escape an algorithmic smack-down.

This article focuses on known manual penalties and steps for recovery. 24 different penalties.

The Year That Changed eCommerce Forever: Data & Forecasts for a Post-Pandemic World [Report]


This report reflects on shopping and spending behaviors seen across the fashion, jewelry, and home decor verticals in 2020 and uses that as a springboard to better understand consumers, uncover the insights, and chart the strategies that will lead to business growth in 2021.

Table of contents:

  • Fashion by the Numbers
  • Jewelry by the Numbers
  • Home Decor by the Numbers
  • The Race for Retention
  • Cracking the LTV Code:
    • The Tech Impacting Shopper Retention Rates
  • Where 2021 Will Take Us

28 pages of insights, with specific numbers and trends. A glance at an ecommerce breakthrough year.

You need to enter your email and a few other pieces of info on the landing page in order to get the report.

Mobile vs. Desktop Usage In 2020 [Perficient]

This study is a comprehensive review of mobile versus desktop usage on the web. It compares 2019 and 2020 traffic patterns in the U.S. and globally. The data was pulled from Google Analytics’ Benchmarking feature, which provides aggregated industry data from companies that share their data.

Mobile devices drove 61% of visits to U.S. websites in 2020, up from 57% in 2019. Desktops were responsible for 35.7% of all visits in 2020, and tablets drove the remaining 3.3% of visitors.

Globally, 68.1% of all website visits in 2020 came from mobile devices—an increase from 63.3% in 2019. Desktops drove 28.9% of visits, while 3.1% of visitors came from tablets. However, desktop devices remain very important, as they drove 53.3% of total time on site in the U.S. and 46.4% of total time on site globally.pasted-image-0-3

Much, much more data in the full article, including stats by industry.

Facebook Ads iOS 14 Changes: How Will Apple’s ATT & IDFA Update Affect Ecommerce Advertising in 2021? [Common Thread]

The article provides answers to the most pressing issues:

  • What Is Apple’s iOS 14 Privacy and Data Use Update?
  • How Will iOS 14’s New Policy Affect Facebook Advertising?
  • What Do You Need to Do as an Ecommerce Brand to Prepare?


Until next Thursday!

Radek Sienkiewicz

PS. Mobile is 68% of global visits. The saying goes that you need to do everything for “mobile first”. Yet, how often do you see new website designs (or redesigns) that have their first version designed for mobile, and desktop later? I’ve seen it only a couple of times. It’s hard to change decades-long habits, even when the consensus is that it’s what should be done.