A few pearls of wisdom today.
From the father of advertising…
Albert knew it even before Ogilvy.
Carly knew what to do with data.
But don’t stop at insight. The last step is to turn the insight into money. It’s easy when you have the insight.
This is where insight helps. We don’t want to sell features, we want to give benefits. Sell the sizzle, not the steak.
Have a nice weekend!
PS. I bet you didn’t know what came up at #1 when you type “best quote ever” in Google and search for images. Now you do.