A long-form ad you will actually want to watch [Match.com]

It’s genius.

It’s relevant. 

And it shows long-form ads work

One of the best ads in a long time.

Role of Pricing on User Ratings [Search Engine Journal]

A new study from the Harvard Business School proposes that price increases may have a negative effect on consumer ratings. This effect is seen in both high end and lower end of the market. This suggests that price can affect consumer perception of reputation on consumer rating platforms.

A few highlights:

  • There may be a relationship between the perception of value a customer receives for the price paid and that the value will be reflected in higher ratings if the ratio of value and price are favorable.
  • Price increases led to decreases in ratings.
  • Consumers who have not previously purchased from the restaurant tended to be affected by higher prices more than consumers who had purchased there before. New consumers who don’t already have an opinion will more likely factor the higher price as part of their rating than a return customer who has eaten there before.
  • Price increases can carry a negative effect. The increased price can impact sales volume and affect the business reputation through lower ratings.

Tool: Facebook and Instagram Ads Spy Tool for E-commerce [UnicornAds.com]

Spy the top 1% of E-commerce ads. View the FB/IG ads from the top 1.000 Shopify Stores (that run online ads) 🦄

50,000+ Facebook & Instagram ads available.

Good for inspiration and for some trend-spotting. If something is advertised regularly, it obviously sells.

How to Write Microcopy That Improves the User Experience [Mozilla]

If you’re tasked with writing microcopy, first learn as much as you can about the component you are writing for, particularly its constraints. When you finally sit down to write, don’t worry about getting it right the first time. Get your thoughts on paper, reflect on what you can improve, then repeat. You’ll get crisper and cleaner with each draft.

  1. Understand the component and how it behaves.
  2. Spit out your first draft. Then revise, revise, revise.
  3. Solicit feedback on your work.

Specific examples and screenshots in the full article.

Getting lucky with posting on Hacker News [Samizdat]

An interesting analysis of Hacker News front page stories.

A few findings:

  • About 10% of submitted links make it to the front page.
  • Saturday and Sunday are the least active days when it comes to new stories. But it means you have the biggest chance to hit the first page during these days.
  • Monday is the most active day.
  • Don’t post at 15:00 – 16:00 since it’s the lowest chance to hit the first page. Too many submissions during these hours.
  • 11:00 – 12:00 looks like a good spot, everyone is getting awake and your post is already awaiting them on the first page.

For more details and charts, see the full article.


Until next Thursday!

Radek Sienkiewicz

PS. Hacker News stats seem about right. Out of all the links I’ve posted there, maybe 1 in 10 got traction.