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Survey Questions You Should Ask Your Visitors / Customers (Sander Volbeda)

User surveys are one of the best tools to collect useful data about your customers. The hardest part about it is what questions to ask to get the most valuable answers (data) from your visitors. If you need inspiration, there’s a whole list of questions in the article, for you to consider:

  • Survey questions on the entry of the website
  • Visitors leaving your website (On exit survey questions)
  • Survey questions for on the detail page
    • Why are they buying your product/service?
    • Why aren’t visitors becoming customers?
  • Survey questions on pages with interaction
  • Survey questions after check-out

How to Boost Email Signups by 528% With a Simple Quiz Funnel (Growth Machine)

In this article, you’ll discover how Growth Machine set up their basic quiz funnel so you can test it for yourself. You should be able to do it in an hour or two, and it’s worth testing if you’re getting a good amount of organic traffic but struggling to convert it.

They tried it on their ecommerce website, and this was the first step in the funnel:

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Since implementing a quiz funnel, they’ve increased their conversion to email signup by 528% — yes, really — and doubled their direct purchases from organic traffic.

Well worth a try.

We Analyzed 1+ Billion Popups. Here’s What We Found (2020) (Sleeknote)

If you’re selling anything online, you’re likely using popups to grow your email list and recommend popular products. (If not, you absolutely should!)

But how to optimize those popups for maximum conversions?

In this article, you’ll see how to create a high-converting popup, element by element.

It’s based on real numbers pulled from Sleeknote’s top-performing customers, which, all in all, accounted for 1+ billion popup views.

You’ll learn:

  1. The One Element Your Popup MUST Have (spoiler alert: it’s an image)
  2. Use This Underused Element to Get More Emails
  3. Input Fields: What You Need to Know
  4. Multiple Steps: How to Enrich Lead Data (The Right Way)
  5. Use a Timed Trigger? Read This
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  6. How to Optimize a Scroll Trigger for Maximum Conversions
  7. Desktop vs. Mobile: Which Is Better? (The Results Will Surprise You)

Facebook Ad Scaling Basics: 2 Ways ANYBODY Can Scale Their Facebook Ad Campaigns (Einstein Marketer)

Scaling a Facebook campaign can completely tank your ROI (when you do it the wrong way).

Learn the basics of scaling a FB campaign +2 effective ways that anybody can scale their campaign today.

Guide contents:

  • The Dangers Of Scaling A Facebook Campaign
    • Why Can’t I Just Increase My Facebook Ad Budget?
  • Split-Testing vs Scaling
    • What does scaling an ad campaign mean?
    • What does split-testing an ad campaign mean?
  • Vertical Scaling
  • Horizontal Scaling
    • Horizontal Scaling with An Interest Based Audience
    • Horizontal Scaling with A Custom Audience
    • Horizontal Scaling with A Lookalikes Audience
  • Scaling Your Facebook Ad Campaigns

With these tactics, you’ll be able to take your small profitable campaigns and make them larger and still profitable. It’s not as easy as it sounds but completely doable if you avoid a few simple mistakes.

6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs (Baymard Institute)

Breadcrumbs perform a lot of heavy lifting on mobile sites, for two reasons in particular:

  • Mobile users’ current location in the site hierarchy is much less evident due to the main navigation typically being hidden
  • Navigating via the main navigation menu on mobile often requires more effort compared to desktop, where the main navigation is permanently visible, and users can typically access categories — and even subcategories if hover navigation is offered — with a single click.

In this article, Baymard Institute will cover their mobile research findings on how to best implement breadcrumbs on mobile product pages, including:

  • Why only including select layers in the breadcrumb path is detrimental to users
  • 2 ways overly long breadcrumb paths can be avoided
  • 1 verified design pattern for long breadcrumb paths
  • 2 design patterns for long breadcrumb paths to approach with caution
  • 2 implementation details to ensure breadcrumbs are immediately obvious and accessible

For example, even when you include breadcrumbs, too much of a good thing is bad:

hp-breadcrumbs

At HP, the homepage and the title of the current product page are reproduced in the “Hierarchy” breadcrumbs. This makes for a very long breadcrumb path on the product details page.

american-eagle-breadcrumbs

American Eagle doesn’t display either “Home” or the current product page in the breadcrumbs. During testing, users were unaffected by the exclusion of breadcrumb elements representing the homepage and current product details page.

Radek Sienkiewicz

PS. If you haven’t read the whole thing and are wondering why you see breadcrumbs at the top, read the last article 🙂

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