Top 10 User Frustrations on Web [UX Planet]
The article contains a list of the ten most critical frustrations in 2020, with examples, and shares practical tips on how to overcome them:
1. Small-sized text
2. Tiny click targets
3. Unexpected content shifts
4. Data loss on errors
5. Not working “Back” button
6. Scroll hijacking
7. Sign up walls
8. Autoplay video with sound
9. Permission to send in-browser push notifications
10. Permission to store cookies
76+ Growth Marketing Tactics [Marketing Re-School]
Free list of growth marketing tactics and hacks to rapidly scale any business from B2B to DTC.
Friendly format (categorization, clear idea titles) to quickly go through the ideas and choose what makes sense for you.
Post-purchase emails 101: What you need to know [Vero]
Post-purchase emails continue building the relationship after the sale and can do a lot to inform how a customer feels about your company’s experience. It’s worth the little extra work.
- The sale doesn’t end at checkout
- The post-purchase email sequence you need
- Review request email
- Discount to reorder
- Post-purchase email best practices
Tips on what to do, what to avoid. Lots of examples for each type of post-purchase email.
6 Top eCommerce KPIs You Should Monitor For Better Conversions [invesp]
1. Cost of Customer Acquisition (CAC)
2. Cart abandonment rate
3. Customer Lifetime Value
4. Average Order Value
5. Net Promoter Score (NPS)
6. Customer Churn Rate
With details on each KPI and why it’s important to track them.
Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model [Baymard Institute]
Providing the right kind of product images is essential to users’ ability to understand key visual details and make a purchase decision about a particular product.
For certain products, simple “cut out” images of the product against a white background are simply not enough for users to get a sense of their physical qualities.
Specifically, products designed to be worn — apparel; accessories such as bags, jewelry, or watches; and cosmetics — require the context of a human model in order to get the truest sense of the product.
Without this context, users must estimate the suitability of a product based on other less helpful images and product information, resulting in lower confidence and lower likelihood to move forward with purchasing.
In the article:
- How “Human Model” images provide key visual information that is hard to glean from other kinds of product images
- What kind of “Human Model” images to include on apparel and accessories sites
- The different rationale behind “Human Model” images on cosmetics sites
- When it’s most important to offer images of multiple models
Until next Thursday!
PS. For your convenience, GrowRevenue is not committing any of the top 10 frustrations listed in the first article. You’re welcome 🙂