Sometimes in order to grow your revenue, you need to grow yourself.

Today’s article will help you do it. 40 books to help you go from great to incredible

Fortunately, summertime is the perfect moment to dive into books and to learn something new, or maybe just brush up on some skills.

Below you will find a list of 40 books, divided into 5 categories. Choose what you like or what you want to learn, and make your summer count.

At the bottom, I’ve also added a list of 5 books, one from each category, which I personally find the most interesting. If you need less than 40 books, then just scroll to the bottom.

Leadership & Teamwork

  1. Lean In: Women, Work and the Will to Lead by Sheryl Sandberg
  2. The Five Dysfunctions of a Team by Patrick Lencioni
  3. The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle
  4. Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott
  5. The Startup Owner’s Manual by Steve Blank
  6. The Hard Thing About Hard Things by Ben Horowitz
  7. Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World by J. Kelly Hoey
  8. Superbosses: How Exceptional Leaders Master the Flow of Talent by Sydney Finkelstein
  9. Originals: How Nonconformists Move the World by Adam Grant
  10. The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman

Product & Customers

  1. Setting The Table: The Transforming Power of Hospitality in Business by Danny Meyer
  2. Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer
  3. Hooked: How to Build Habit-Forming Products by Nir Eyal
  4. Will It Fly?: How to Test Your Next Business Idea so You Don’t Waste Your Time and Money by Pat Flynn
  5. The Sprint Book by Jake Knapp
  6. How To Transform Your Ideas Into Software Products by Poornima Vijayashanker

Growth & Marketing

  1. Traction: How Any Startup Can Achieve Explosive Customer Growth By Gabriel Weinberg and Justin Mares
  2. Competing Against Luck by Clayton M. Christensen et al.
  3. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis & Morgan Brown

Strategy & Success

  1. Good To Great: Why Some Companies Make the Leap…and Others Don’t by Jim Collins
  2. Thinking, Fast and Slow By Daniel Kahneman
  3. Essentialism: The Disciplined Pursuit Of Less by Greg McKeown
  4. Outliers by Malcolm Gladwell
  5. The Checklist Manifesto: How to Get Things Right by Atul Gawande
  6. Business Model Generation: A Handbook For Visionaries, Game Changers and Challengers by Alexander Osterwalder and Yves Pigneur
  7. Mindset: The New Psychology of Success by Carol Dweck
  8. The Tools of Titans: The Tactics, Routines and Habits of Billionaires, Icons and World-Class Performers by Tim Ferriss
  9. What to Do When It’s Your Turn (And It’s Always Your Turn) by Seth Godin
  10. The Happiness Track: How to Apply the Science of Happiness to Accelerate Your Success by Emma Seppälä

Startup Life

  1. Lost And Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin
  2. The Lean Startup by Eric Ries
  3. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love and Create a New Future by Chris Guillebeau
  4. Startup Playbook by Sam Altman
  5. Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason Mendelson
  6. Founders at Work: Stories of Startups’ Early Days by Jessica Livingston
  7. Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business by Mikkel Svane
  8. Remote: Office Not Required by Jason Fried and David Heinemeier Hansson
  9. The Year Without Pants: and the Future of Work by Scott Berkun
  10. The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
  11. Startup: A Novel by Doree Shafrir

My personal recommendations

1. Leadership & Teamwork category:


The Hard Thing About Hard Things by Ben Horowitz

2. Product & Customers category:


Hooked: How to Build Habit-Forming Products by Nir Eyal

3. Growth & Marketing category:


Competing Against Luck by Clayton M. Christensen et al.

4. Strategy & Success category:


Thinking, Fast and Slow By Daniel Kahneman.

Do you want to read just one book this summer, and still make it count? Then read this one.

5. Startup Life category:


Lost And Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin

The Ultimate Summer Reading List for Startup Founders

PS. Have you read anything great lately? Drop me an email and let me know. I’m always looking for great things to read.